Apple may be designing its own Apple Watch MicroLED screen

Posted:
in General Discussion
In a continuing effort to provide its own components for its devices and cut out potential market competitors, Apple is reportedly designing its own MicroLED screens starting with the Apple Watch.

Apple Watch Ultra
Apple Watch Ultra


As previously reported, Apple's first implementation of MicroLED technology is expected to come to the high-end Apple Watch lineup first. A supply chain leak recently suggested that the tech giant will release an Apple Watch with a Micro LED display in the spring of 2025.

The move would reduce the company's reliance on partners such as Samsung and LG.

According to Bloomberg, Apple will swap the Samsung-produced OLED display for its own Micro LED screen. It will, eventually, bring the technology to other devices such as the iPhone.

Apple is expected to still use manufacturing partners to mass-produce the display, however. If the report is accurate, it will be the first display that Apple will have designed from first principles itself, though.

On Monday, it was reported that Apple planned to ease its dependence on Broadcom by using its own cellular modems.

In 2020, CEO Tim Cook announced Apple's shift to Apple Silicon from Intel-provided chips.

Two years after Apple Silicon was introduced, Intel insists that it will win Apple back, despite the success of Apple Silicon.

Read on AppleInsider

Comments

  • Reply 1 of 8
    danoxdanox Posts: 1,494member
    In the end roll up your sleeves and get it done when necessary and Apple certainly has the money to do so, plenty of stock buyback money on hand.
    watto_cobra
  • Reply 2 of 8
    designrdesignr Posts: 781member
    Apple has so much cash they would almost be foolish to not spend some of it on these kind of efforts (see also: cellular modem chip). If they succeed, they control another key technology and can potentially design for their own current—and future—specifications and roadmap.

    There is certainly risk in too much vertical integration. But, in this case, it's probably riskier for Apple to not at least try to do these things.

    watto_cobra
  • Reply 3 of 8
    mike1mike1 Posts: 3,125member
    In a continuing effort to provide its own components for its devices and cut out potential market competitors, Apple is reportedly designing its own MicroLED screens starting with the Apple Watch.

    The move would reduce the company's reliance on partners such as Samsung and LG.

    Not so much. As mentioned, they may have their own design, but someone (probably either or both LG and Samsung) will still be manufacturing.

    gatorguywatto_cobra
  • Reply 4 of 8
    designrdesignr Posts: 781member
    mike1 said:
    In a continuing effort to provide its own components for its devices and cut out potential market competitors, Apple is reportedly designing its own MicroLED screens starting with the Apple Watch.

    The move would reduce the company's reliance on partners such as Samsung and LG.

    Not so much. As mentioned, they may have their own design, but someone (probably either or both LG and Samsung) will still be manufacturing.

    That still reduces reliance in some ways.

    First, they'd be less reliant on someone else's designs and design decisions and design trade-offs. Second, they relegate these partners to a lower-level, more commoditized status of simply making the thing.

    In this way they've pulled more of the higher-value work inside and left the lower-value work to someone else on a contract basis.
    watto_cobra
  • Reply 5 of 8
    It would be really cool if apple added a bright led light to the apple watch. For you know those ninja missions… & late night hikes lol
    watto_cobra
  • Reply 6 of 8
    Or they can make a flashlight mode on the watch and make it so the actual watch face is as bright or brighter than an led light. 
    watto_cobra
  • Reply 7 of 8
    lkrupplkrupp Posts: 10,315member
    MicroLED? Pfffft! Now they’re talking about 'quantum dot' displays at CES, whatever the hell that is. /s
    watto_cobra
  • Reply 8 of 8
    danoxdanox Posts: 1,494member
    mike1 said:
    In a continuing effort to provide its own components for its devices and cut out potential market competitors, Apple is reportedly designing its own MicroLED screens starting with the Apple Watch.

    The move would reduce the company's reliance on partners such as Samsung and LG.

    Not so much. As mentioned, they may have their own design, but someone (probably either or both LG and Samsung) will still be manufacturing.

    A Architect/Engineer doesn’t worry about who the builder will be unimportant, to the design.
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