Apple focusing on mixed-reality headset, high-end shelved for now
Apple has allegedly shelved its idea for lightweight and higher end augmented reality glasses, and is instead choosing to focus on the yet unannounced mixed-reality headset for the mass-market.
![](https://photos5.appleinsider.com/gallery/52514-104892-46325-90349-Apple-Glass-pairing-xl-xl.jpg)
Apple's AR glasses often referred to as "Apple Glass," were supposedly going to be similar to Google Glass. The glasses would have overlaid digital information while not obstructing the user's view of the real world.
Apple Glass was anticipated to release in 2025, after the launch of Apple's yet-unnamed mixed-reality headset.
However, according to a report from Bloomberg, Apple has postponed the glasses citing technical difficulties. The company has allegedly scaled back work on the device, with some employees suggesting that the device may never be released.
While Apple Glass may not see the light of day, Apple is allegedly gearing up to release its mixed-reality headset in late 2023.
Read on AppleInsider
![](https://photos5.appleinsider.com/gallery/52514-104892-46325-90349-Apple-Glass-pairing-xl-xl.jpg)
Apple's AR glasses often referred to as "Apple Glass," were supposedly going to be similar to Google Glass. The glasses would have overlaid digital information while not obstructing the user's view of the real world.
Apple Glass was anticipated to release in 2025, after the launch of Apple's yet-unnamed mixed-reality headset.
However, according to a report from Bloomberg, Apple has postponed the glasses citing technical difficulties. The company has allegedly scaled back work on the device, with some employees suggesting that the device may never be released.
While Apple Glass may not see the light of day, Apple is allegedly gearing up to release its mixed-reality headset in late 2023.
Read on AppleInsider
Comments
Maybe the tech isn't there yet.
iPhone: the whole world wants to be connected. Pockets and bags full of gadgets offered different ways to stay connected on the move, but they’re clunky and difficult. iPhone is small, attractive and does it all better - win!
Apply this to Apple Glasses or whatever they’ll call it. (I’d suggest Vision or Sight, by the way - it’s more universal.) The whole world wants to see and understand what’s going on around them. Gadgets offer various clunky ways of doing this. Apple Sight has to be small, attractive and do it all better. That’s where the real mass market is for the win.
Apple would never bring 3 devices to market separately for AR, MR and VR and certainly not at $3k.
Only MR is viable for a mass market product and it has to hit a mainstream entry price point between $500-1000.
iPhone 14 has all the capability needed for AR and VR and can be strapped to people's heads for $799:
A head wearable only needs different displays and sensors and a comfortable place to put the battery. It can use electronically controlled dimming on the outer display to move between VR and AR.
Main use case is movies, personal cinema everywhere you go and in 3D. Followed by gaming where you get console experience from mobile, especially using a 3rd party device like Switch or Steam Deck.
All Apple has to do is make a nice form factor for an iPhone class device. I don't think it makes sense to bring a product to market on anything other than 3nm since it's already in production.
Kinda like when their tablet project was initially shelved, the iPhone came out, then they revisited the project and we saw the iPad three years later.
Main use case for Apple's headset is most definitely not going to be 3D movies, and not sure how Switch or Steam Deck would have anything to do with this?