Spotify rant demands decisive action against Apple
A consortium led by Spotify has written to the European Union claims that Apple is defying courts and regulators, so it wants "urgent action" from courts and regulators.
Spotify's App Store icon (left), Apple Music (right)
Spotify previously got the EU to investigate allegations against Apple of antitrust behavior in 2019. Apple originally fought back, accusing Spotify of wanting all the benefits of being a free app, without being a free app.
Then in 2020, Spotify said it expected Apple would open up its platforms as a result of its complaint to the EU. In 2021, the EU issued a preliminary report that Apple was in breach of European Union competition law.
Now Spotify has posted an open letter to the EU's antitrust chief, Margrethe Vestager, demanding in part that the Union should act on that preliminary report, and also "swiftly enforce" the Digital Markets Act (DMA).
"Apple has and continues to defy every effort from courts and regulators to address these unfair practices," says the letter. "While Apple continues to reap unfair rewards, the harm to developers and, more importantly, to consumers is immeasurable."
"The time has come for urgent action from the EU to end Apple's abusive behaviours," it continues. "The EU has the opportunity to take the lead, but it must act fast as every day that passes is a loss for innovation and for the welfare of European consumers."
The letter is signed by executives from eight companies:
"Many of the anti-competitive behaviours described in the Commission's Statement of Objections against Apple are felt not only by music streaming services but by countless other app providers who wish to offer goods and services via the iOS App Store," continues the letter. "That Statement of Objections is nearly two years old and the abuses and consumer harm will continue until a remedy is enforced."
"Any attempts by Apple and other gatekeepers to circumvent the rules -- including on misleading and vague grounds of privacy and security -- should be resisted.," it concludes.
Previous independent research says that in 2021, Spotify had 31% share of the global music streaming market. Apple Music was the second most popular on 15%. The company also continues to wrongly claim that all of its subscribers are hit with a 30% subscription fee, where the actual number is 15% for subscribers that have been with the service for over a year.
Read on AppleInsider
Spotify's App Store icon (left), Apple Music (right)
Spotify previously got the EU to investigate allegations against Apple of antitrust behavior in 2019. Apple originally fought back, accusing Spotify of wanting all the benefits of being a free app, without being a free app.
Then in 2020, Spotify said it expected Apple would open up its platforms as a result of its complaint to the EU. In 2021, the EU issued a preliminary report that Apple was in breach of European Union competition law.
Now Spotify has posted an open letter to the EU's antitrust chief, Margrethe Vestager, demanding in part that the Union should act on that preliminary report, and also "swiftly enforce" the Digital Markets Act (DMA).
"Apple has and continues to defy every effort from courts and regulators to address these unfair practices," says the letter. "While Apple continues to reap unfair rewards, the harm to developers and, more importantly, to consumers is immeasurable."
"The time has come for urgent action from the EU to end Apple's abusive behaviours," it continues. "The EU has the opportunity to take the lead, but it must act fast as every day that passes is a loss for innovation and for the welfare of European consumers."
The letter is signed by executives from eight companies:
- Spotify
- Basecamp
- Deezer
- Proton
- Schibsted
- European Publishers Council
- France Digitale
- News Media Europe
"Many of the anti-competitive behaviours described in the Commission's Statement of Objections against Apple are felt not only by music streaming services but by countless other app providers who wish to offer goods and services via the iOS App Store," continues the letter. "That Statement of Objections is nearly two years old and the abuses and consumer harm will continue until a remedy is enforced."
"Any attempts by Apple and other gatekeepers to circumvent the rules -- including on misleading and vague grounds of privacy and security -- should be resisted.," it concludes.
Previous independent research says that in 2021, Spotify had 31% share of the global music streaming market. Apple Music was the second most popular on 15%. The company also continues to wrongly claim that all of its subscribers are hit with a 30% subscription fee, where the actual number is 15% for subscribers that have been with the service for over a year.
Read on AppleInsider
Comments
They fail to understand or acknowledge that the rules imposed by the Apple App Store process are a big factor in why Apple's customer base spends more on apps. From the customer's perspective, those rules mitigate risk.
Apps purchased through the App Store follow user interface protocols, so they're intuitive and rarely require an instruction manual. They rarely crash and even more rarely crash your device. They are pre-screened for viruses and malware. They must be transparent about data they collect, use and share, and must ask permission from the user before tracking them. Apps purchased through the app store are easy to install and just as easy to delete and completely remove from your device. Subscriptions purchased through the app store are clear in their terms and are easy to find and cancel, with no questions asked. All that means there's very little risk for the user, making it very easy for them to download, install and try a new app and subscribe to a service even from developers they've never heard of before. Those App Store rules have built a high level of trust between the user and Apple, and that trust is extended to every vendor who places an app in the App Store.
So when vendors complain about Apple taking their cut, they're lying when they claim that cut is just middle-man rent-seeking, taking money for no value. When vendors complain and say they want free and direct access to those customers outside of the App Store, they're lying to themselves when they think they'll get and keep that level of trust that's been built through the App Store.
It's worse than that. 99% of Spotify's iOS subscribers did NOT subscribe through the App Store. They subscribed through the internet. So the vast majority of the $$ Spotify makes from iOS involves a 0% cut by Apple.
Apple Music had that advantage for me in India. It was launched before Spotify and has been my streamer of choice. Of course, at this point of time I don't use Spotify simply on principle!