iPhone 14 Plus component orders near zero, amid low demand
Apple has cut iPhone 14 Plus display orders down to a small portion of total iPhone shipments, as demand is apparently far below Apple's initial expectations.
![iPhone 14 Plus sits at an awkward space in Apple's lineup](https://photos5.appleinsider.com/gallery/52800-105615-iPhone-14-Plus-laying-xl.jpg)
iPhone 14 Plus sits at an awkward space in Apple's lineup
The iPhone 14 Plus took the place of the iPhone 13 mini in Apple's lineup due to low demand for the smaller device. However, it seems that the size wasn't an issue, but rather redundancy in the lineup, as the new model hasn't fared well either.
According to information provided by display supply chain analyst Ross Young to his Twitter super followers, the iPhone 14 Plus display shipments sunk to next to nothing, in the period where Apple fine-tunes production orders to accommodate consumer behavior. A chart shows a healthy mix of display orders for all iPhone 14 models until November 2022, when iPhone 14 Plus dropped significantly and then disappeared from the chart through January.
A small sliver of shipments can be seen in February, showing Apple is now restocking iPhone 14 Plus inventory. However, this indicates the other models were in much higher demand throughout the quarter.
The chart also indicates iPhone 14 Pro and iPhone 14 Pro Max make up 75% of shipments in December and are projected to reach 80% by the end of February. However, Young shared a separate chart showing that overall panel orders for the entire iPhone 14 lineup will fall behind iPhone 13 panel orders in February.
![iPhone display order mix provided by Ross Young](https://photos5.appleinsider.com/gallery/52800-105616-iPhone-mix-xl.jpg)
iPhone display order mix provided by Ross Young
It isn't clear why Apple is struggling to sell the iPhone 14 Plus, other than typical historical demand for the higher-end closer to launch, and the lower as the cycle progresses. It could also be because it is in essence a new product category category, paired with proximity to the Pro lineup price.
Low demand for an iPhone isn't exactly a death sentence. Apple sells such a high volume of iPhones that its lowest-selling device still generates significant revenue.
Read on AppleInsider
![iPhone 14 Plus sits at an awkward space in Apple's lineup](https://photos5.appleinsider.com/gallery/52800-105615-iPhone-14-Plus-laying-xl.jpg)
iPhone 14 Plus sits at an awkward space in Apple's lineup
The iPhone 14 Plus took the place of the iPhone 13 mini in Apple's lineup due to low demand for the smaller device. However, it seems that the size wasn't an issue, but rather redundancy in the lineup, as the new model hasn't fared well either.
According to information provided by display supply chain analyst Ross Young to his Twitter super followers, the iPhone 14 Plus display shipments sunk to next to nothing, in the period where Apple fine-tunes production orders to accommodate consumer behavior. A chart shows a healthy mix of display orders for all iPhone 14 models until November 2022, when iPhone 14 Plus dropped significantly and then disappeared from the chart through January.
A small sliver of shipments can be seen in February, showing Apple is now restocking iPhone 14 Plus inventory. However, this indicates the other models were in much higher demand throughout the quarter.
The chart also indicates iPhone 14 Pro and iPhone 14 Pro Max make up 75% of shipments in December and are projected to reach 80% by the end of February. However, Young shared a separate chart showing that overall panel orders for the entire iPhone 14 lineup will fall behind iPhone 13 panel orders in February.
![iPhone display order mix provided by Ross Young](https://photos5.appleinsider.com/gallery/52800-105616-iPhone-mix-xl.jpg)
iPhone display order mix provided by Ross Young
It isn't clear why Apple is struggling to sell the iPhone 14 Plus, other than typical historical demand for the higher-end closer to launch, and the lower as the cycle progresses. It could also be because it is in essence a new product category category, paired with proximity to the Pro lineup price.
Low demand for an iPhone isn't exactly a death sentence. Apple sells such a high volume of iPhones that its lowest-selling device still generates significant revenue.
Read on AppleInsider
Comments
Maybe they should just pick the top seller in each category of iPhone, iPad, laptop, and desktop and reduce their product grid to 4, eh?
#SillyLogicExperimentsByApple
https://www.businessinsider.com/steve-jobs-daughter-was-right-regret-iphone-14-pro-max-2022-9
a while. Looking at one component doesn’t get you an answer!
iPhone 14 Plus component orders near zero, amid low demand
Who says? Oh, some supply chain analyst. Right.
But, my point is that phone sizes aren’t about sales numbers. They are use-case and ergonomics issues. So long as a particular form-factor isn’t selling so poorly it doesn’t come out to produce it (and even then, might be worth keeping in the big picture), there should be ‘mini’, regular, big, and maybe even bigger sizes. Just like there should be tiny laptops and bigger ones, or Mac mini, Studio, and Pro. (Or, trucks, cars, vans, sport cars, etc. and not just SUVs, even if they are the biggest sellers).
It couldn't possibly be that Apple is sourcing from another supplier, or maybe has assembled enough iPhones to meet forecasted demand for the next few months, or some other reason that makes more sense - like, oh, the wind changed.
AI, please put your new rumour-reliability graphic on this with a rating of -25%.
They should have a budget phone (at least one), but I don’t know the size on that (I suppose poor people wouldn’t mind a couple size options, too… but using a phone as a primary computing device pushes larger-screen necessity). I think if it were last year’s model, that would erode new sales a bit too much. The SE (if it has to be the cheap phone), makes sense as last design revision, rather than last year, with a couple chip-generations back powering it.
But, IMO, this really isn’t complicated. Apple is ‘thinking’ way, way too hard about this.