Belkin pauses Matter support in smart home devices
Belkin's smart home company Wemo is halting the development of devices with Matter to rethink its strategy.

Belkin pauses Matter rollout
Wemo makes various smart home accessories such as smart plugs, doorbells, and switches, but has decided to pause its Matter products. The company wants to first discover how to make its products stand out from competitors.
"Matter will have a significantly positive impact on the smart home industry," Jen Wei, Vice President of Global Communications and Corporate Development at Belkin, told The Verge. Wei continued by saying the company plans to "take a big step back, regroup, and rethink" its approach to the smart home.
While Wemo has products that use Thread, a wireless protocol that works with Matter for local control of smart home devices, they likely won't receive support for Matter, at least for now.
Matter is a standard backed by Apple and other companies that can improve the integration between smart home devices. It works alongside protocols such as HomeKit to let devices from different companies work together.
It removes some exclusivity in the smart home market since people aren't locked into one company's ecosystem. Wemo might be looking for ways to introduce features that help it stay competitive and differentiate itself.
But the company may reintroduce Matter into its products in the future. The protocol isn't going away, and potential customers might see the lack of Matter support as a reason to choose smart home devices from other companies.
Read on AppleInsider

Belkin pauses Matter rollout
Wemo makes various smart home accessories such as smart plugs, doorbells, and switches, but has decided to pause its Matter products. The company wants to first discover how to make its products stand out from competitors.
"Matter will have a significantly positive impact on the smart home industry," Jen Wei, Vice President of Global Communications and Corporate Development at Belkin, told The Verge. Wei continued by saying the company plans to "take a big step back, regroup, and rethink" its approach to the smart home.
While Wemo has products that use Thread, a wireless protocol that works with Matter for local control of smart home devices, they likely won't receive support for Matter, at least for now.
Matter is a standard backed by Apple and other companies that can improve the integration between smart home devices. It works alongside protocols such as HomeKit to let devices from different companies work together.
It removes some exclusivity in the smart home market since people aren't locked into one company's ecosystem. Wemo might be looking for ways to introduce features that help it stay competitive and differentiate itself.
But the company may reintroduce Matter into its products in the future. The protocol isn't going away, and potential customers might see the lack of Matter support as a reason to choose smart home devices from other companies.
Read on AppleInsider
Comments
Nanoleaf had to stop Matter development for their older lighting products as the spec had become so complicated there wasn't enough storage for Matter. They're having to release new models as a result. Maybe Belkin has hit a similar roadblock.
I hope this doesn’t end up like IEEE-1394 for consumers. Good technology, too expensive to implement.
Then Belkin introduced natively HomeKit compatible devices, which, at least in my experience, further complicated the flakiness, in combination with the bridge and legacy devices. Somewhere around this point, I replaced my deprecated AirPort routers with eero mesh routers, thinking maybe the network itself was the problem. That wasn't it. Switches and plugs would randomly (as noted in another post above) become unresponsive, and/or be unrecognized by HomeKit, usually in a cascading collapse, making much of the "smart home" experience profoundly dumb. I'd see an alert pop up that one of the devices was offline. Then another, and another and another. I found myself going through the house, individually rebooting each switch, hoping to isolate a culprit device that was somehow triggering the Wemo-wide collapse.
Finally, I found the solution to the whole problem.
I removed every single %&*# Wemo switch and plug, and replaced them with Leviton switches and plugs. No more Wemo for me. Other than a few very sporadic, isolated hiccups, the Leviton devices have been rock-solid reliable.
So all this is to say that it's no surprise that Belkin would promise to be "matter" compatible, then announce that they won't, but that they're 'rethinking their strategy.' They've got a lot to rethink about.
Belkin needs to fix their firmware and compete in the midrange market and make midrange products.