New Adobe Firefly will use AI to generate art, but protect artists

AppleInsider

Adobe has announced an online-only beta release of its Firefly image generator, and says its its AI art isn't stealing from artists but is instead trained on licensed or public domain work.

Source: Adobe

In December 2022, Adobe announced that its stock art library, Adobe Stock, would sell AI-generated artwork. Now it's planning to have art created on demand for users.

"Generative AI is the next evolution of AI-driven creativity and productivity," said David Wadhwani, president, Digital Media Business, Adobe, in an announcement, "transforming the conversation between creator and computer into something more natural, intuitive and powerful."

"With Firefly, Adobe will bring generative AI-powered 'creative ingredients' directly into customers' workflows," he continued, "increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy."

Adobe is repeatedly stressing that this Firefly tool is in beta, and that it's capabilities will develop over time. "We plan to build [these features] into Firefly," the company says, "plus the ability to edit what you create using the tools you already know and love."

Right now, Adobe Firefly can only be used online. It will eventually, though, become part of Adobe apps such as Photoshop and InDesign.

It will also eventually see artists being paid for their artwork that gets used by the AI's machine learning algorithms. Speaking to The Verge, Adobe's vice president of generative AI and Sensei at Adobe, Alexandru Costin, claimed that payment is coming.

"We're exploring multiple options," said Costin, and the plan is to have payment systems in place before Firefly comes out of beta.

What's happening right now, and Adobe suggests will always happen, is that Firefly has been trained only on very specific previous examples of artwork. The system has been learning from public domain images, or from ones licensed as part of Adobe Stock.

That should mean artists are not ripped off, but Adobe also says it means its AI-generated artwork will be unique. "We can generate high quality content and not random brands' and others' IP," Costin told The Verge, "because our model has never seen that brand content or trademark."

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foregoneconclusion

Who's going to verify that it's really only their licensed material and public domain that's being used? Adobe? That's not really good enough considering the checkered past that the tech industry has in regards to laws/rights with IP. IMO, these programs should be limited to independently verified databases. And it's hard not to get the impression that there's currently a bum's rush of the market by all these "AI" products in the hopes that they'll become entrenched before the legal/legislative process catches up. 

netrox

If they bought works of artists/photographers, it's theirs to use whatever they want. 

I am so fed up with those creatives thinking that they're somehow entitled to more payments because of a new way of using them. That's why we have legal contracts and they always say they reserve the right to do whatever with their works. 

foregoneconclusion

netrox said:

If they bought works of artists/photographers, it's theirs to use whatever they want. 

I am so fed up with those creatives thinking that they're somehow entitled to more payments because of a new way of using them. That's why we have legal contracts and they always say they reserve the right to do whatever with their works. 

Adobe is obviously talking about the photos/art that they don't own and are not in the public domain, i.e., material available as stock through Adobe via licensing with the artist. Stock companies do own some of the material outright but it's typically not the majority of what they offer.  

stephenthomas0

netrox said:

If they bought works of artists/photographers, it's theirs to use whatever they want. 

I am so fed up with those creatives thinking that they're somehow entitled to more payments because of a new way of using them. That's why we have legal contracts and they always say they reserve the right to do whatever with their works. 

I'm one of "those creatives" that make you fed up, apologies for putting you out so much.... Legally we have the right to decide how our work is used. Legal contracts don't always say that the purchaser has the right to "do whatever with their works". Contracts for the work I create stipulate the use cases and that's all the work can be used for. They can ask for a buyout of all rights, but that costs extra. Please think before you spout out your random thoughts, especially on topics that you don't know much about, it doesn't make you look good and is can be offensive to those you're talking about

ravnorodom

I just saw the demo of Adobe Firefly. It's WOW. This is going to be a game changer. As an artist and designer myself, this is going to a new tool to adapt and utilize (without copying other artists' works, of course). Techniques that normally take me hours to do in Photoshop, it only takes minutes or seconds for AI Firefly to generate. It's Photoshop on dope or on steroids. AI generated software will be here to stay. Just like how MP3 or iTunes first emerged and it's here to stay. This software is sick! Or a better word to describe it: DISRUPTIVE!