The combined HBO Max & Discovery streaming service will be announced on April 12
HBO Max and Discovery+ are expected to merge and debut as a new, unified streaming service on Wednesday, with tiers costing up to $16 per month.

It might be called just "Max"
To develop a single streaming service, WarnerMedia, a part of AT&T, merged with Discovery in a $43 billion merger in May 2021. Discovery CEO David Zaslav stated in 2022 that the new package would combine HBO Max and Discovery+ to compete with services like Apple TV+ and others.
Details of the new service, which is reportedly called "Max," will be revealed on April 12, according to The New York Times. Sources say the Max streamer will have multiple subscription tiers at different price points.
One of the tiers is said to include an ad-free plan, which is expected to cost $16 per month. This is the same price as the existing HBO Max membership without ads.
The Max service will have HBO series like "The Sopranos" and "Succession" joining Discovery series like "Dr. Pimple Popper" and "Fixer Upper." Sources say that after announcement, it will take a few months to become available.
Reportedly, the company will keep Discovery+ alongside the new service instead of shelving it. The objective is to prevent losing a substantial chunk of Discovery+'s 20 million customers who might not want to pay more for access to the content.
It's unclear how existing subscribers will migrate from HBO Max to the new service once it's available. That's a topic that executives will likely discuss on Wednesday.
Read on AppleInsider

It might be called just "Max"
To develop a single streaming service, WarnerMedia, a part of AT&T, merged with Discovery in a $43 billion merger in May 2021. Discovery CEO David Zaslav stated in 2022 that the new package would combine HBO Max and Discovery+ to compete with services like Apple TV+ and others.
Details of the new service, which is reportedly called "Max," will be revealed on April 12, according to The New York Times. Sources say the Max streamer will have multiple subscription tiers at different price points.
One of the tiers is said to include an ad-free plan, which is expected to cost $16 per month. This is the same price as the existing HBO Max membership without ads.
The Max service will have HBO series like "The Sopranos" and "Succession" joining Discovery series like "Dr. Pimple Popper" and "Fixer Upper." Sources say that after announcement, it will take a few months to become available.
Reportedly, the company will keep Discovery+ alongside the new service instead of shelving it. The objective is to prevent losing a substantial chunk of Discovery+'s 20 million customers who might not want to pay more for access to the content.
It's unclear how existing subscribers will migrate from HBO Max to the new service once it's available. That's a topic that executives will likely discuss on Wednesday.
Read on AppleInsider
Comments
HBO Max will become just Max, and will have the combined content of HBO Max and Discovery+. Max will cost the same as HBO Max does now.
Meanwhile, Discovery+ will continue as a stand-alone service with the same content and price as it has now.
So... HBO Max changes its name and gains extra content, and everything else remains the same.
From the viewer's end, current HBO Max subscribers won't need to change anything, unless they're also currently Discovery+ subscribers, in which case, they'll cancel their Discovery+ subscription. Current Discovery+ subscribers who aren't also HBO Max subscribers won't need to change anything either, unless the smaller price bump between that and the new Max service is worth it to cancel Discovery+ and get the combined Max service.
From the business end, it sounds like a net loss, since the gains from the D+-only subscribers who pay a little extra to upgrade will surely amount to a lot less than the loss from subscribers of both who drop D+.
Maybe that'll work, but there will still be lots of D+ holdout subscribers who will be angry that they have to pay more to keep their content after D+ is cancelled, and angry again when Max goes up a year later. And subscribers from the HBO Max side will still know a year later that the price increase is because of Dr. Pimple Popper, which they will never have watched even once since it became available to them.
https://www.nytimes.com/2023/04/11/business/media/max-streaming-warner-hbo.html
…they feel their audience is too limited due to be associated with high-quality programming. It’s…insane. It’s like BMW saying they’d sell more cars if they made cheaper, crummier vehicles and then advertising that. Well, yeah. But that isn’t why your customers sought you out. That isn’t your brand.
It’s insane. Pandering to Wall Street growth numbers by execs with no vision.