Apple TV+ gains UK subscribers as Netflix, Disney+ dip
New figures from the UK's television ratings service says while most other streaming services saw small declines, Apple TV+ had a slight growth in the country.
In June 2022, the UK's Broadcasters' Audience Research Board (BARB) put the number of UK homes with access to streaming services at 19.57 million. Now the latest BARB figures show that overall streaming access has declined to 19.08 million homes.
Surveying the change in streaming access between Q4 2022 and Q1 2023, BARB says that only Apple TV+ and UK-only NOW TV avoided a decline.
Apple TV+ added 13% more households, rising from 1.69 million in Q4 2022, to 1.91 million in Q1 2023. NOW rose 8% in the same period to reach 2.03 million.
In comparison, Netflix dropped 1.1% to 16.96 million homes. Some 12.9 million households had access to Amazon Prime in the quarter, which is a drop of 1.7%. Then Disney+ declined 1.9% to 7.14 million homes.
BARB's methodology is not clear -- it isn't known, for instance, whether the definition of access to a streaming service means either watching or paying for it. An extended free trial of Apple TV+ access is still given to customers buying devices such as iPhones, for instance.
Similarly, while the listed streamers are presumably the most popular in the UK, there are several others that have not been listed. Those include Paramount+, BritBox, plus the high-profile Sky and new ITVX.
Read on AppleInsider
In June 2022, the UK's Broadcasters' Audience Research Board (BARB) put the number of UK homes with access to streaming services at 19.57 million. Now the latest BARB figures show that overall streaming access has declined to 19.08 million homes.
Surveying the change in streaming access between Q4 2022 and Q1 2023, BARB says that only Apple TV+ and UK-only NOW TV avoided a decline.
Apple TV+ added 13% more households, rising from 1.69 million in Q4 2022, to 1.91 million in Q1 2023. NOW rose 8% in the same period to reach 2.03 million.
In comparison, Netflix dropped 1.1% to 16.96 million homes. Some 12.9 million households had access to Amazon Prime in the quarter, which is a drop of 1.7%. Then Disney+ declined 1.9% to 7.14 million homes.
BARB's methodology is not clear -- it isn't known, for instance, whether the definition of access to a streaming service means either watching or paying for it. An extended free trial of Apple TV+ access is still given to customers buying devices such as iPhones, for instance.
Similarly, while the listed streamers are presumably the most popular in the UK, there are several others that have not been listed. Those include Paramount+, BritBox, plus the high-profile Sky and new ITVX.
Read on AppleInsider
Comments
Limited time to watch TV. Other things to do. There is just way too much content on TV these days. No one can watch it all. I have Amazon Prime also, mainly for Delivery, I rarely watch any Video Streaming from them. They come in last for me. There is a few things I'd like to watch on it, but other shows on the other services rate higher.
All that is needed is a compatible TV (most are FreeView OOTB) or a set-top box that can be had for the price of one month's SKY subscription.
Sure, you don't get all the so-called blockbuster movies and series that are shown on the premium subscription channels but personally, there is more than enough to watch using my PVR.
In periods when money is tight, services like Netflix or Sky will get cut. That is my take on the reduction in subscribers to some services.