Apple starts selling 'Ted Lasso' merch, but only at Apple Park

AppleInsider

Merchandise for the Apple TV+ show "Ted Lasso" has gone on sale from Apple directly, but only from the Apple Park Visitor Center and not other Apple Stores.


Ted Lasso [Apple TV+]

In May, it was rumored that Apple was to start to sell goods based on the hugely popular "Ted Lasso" via its online Apple Store. While it hasn't appeared in the digital storefront yet, items have surfaced in a very limited fashion.

Visitors to the Apple Park Visitor Center, including one AppleInsider writer, were surprised by a table covered with "Ted Lasso" merchandise. The shirts and other items based on the team within the show were unexpectedly available to be checked out by customers.

However, while the appearance bodes well for further availability of the items in other Apple sales channels, that may not be for a while.

Exclusive first look at new #TedLasso merch at Apple Park ahead of #WWDC23 ! pic.twitter.com/MobDpRvFtM

-- Andrew O'Hara (@Andrew_OSU)

June 4, 2023

In a Sunday tweet, Mark Gurman of Bloomberg reiterated that Apple planned to start selling the merch at the Apple Park Visitor Center store. At the same time, Gurman claims other stores "have been told to destroy promotional material for the merchandise launch."

A follow-up tweet added that Apple "delayed or cancelled it everywhere but one location," referring to the Apple Park collection.

While the promotional material destruction may not bode well for general availability, the appearance at Apple Park could still mean the plan to sell the "Ted Lasso" merch on a wider scale may go ahead at some point.

Read on AppleInsider

iOS_Guy80

Apple “bling” merchandise is only available at Apple Park store and 1 Infinite Loop store. 

kenaustus

Apple should have the facilities to sell Lasso Merch online, shipping directly to customers.  Stores do not need to be involved with the selling process.  Sell it, collect the money and ship it out vis UPS or whatever your choice is.  Apple can even shift all phases of production, marketing and processing of orders to quality third party firms - as long as they maintain control of designs and quality.

With Apple well designed in terms of color (like with iMacs) there should be no problems in colors when black and white is added in.  Holding those colors it is also simple to sell limited quantities in the store when talking about a classic coffee mug, with over night restocking of stores.  

New colors can be obvious, like pink for October (Breast Cancer month) or red and green for the Christmas season.

My son-in-law has a black light weight jacket that she still love.  Simple, basic stock that can be sold on the internet.

nimbuschild

It's great to hear that "Ted Lasso" merchandise is finally available, even if it's currently limited to the Apple Park Visitor Center. I can understand the excitement and anticipation for it to be sold in other Apple Stores as well. Hopefully, this is just the beginning, and we can look forward to wider availability in the future. 

jeromec

It is also available on nike.com
At least in the US - where I do not reside 🙁

xbit

jeromec said:

It is also available on nike.com
At least in the US - where I do not reside 🙁

It was available on the UK Nike store but it's completely sold out. 

tape

nimbuschild said:

It's great to hear that "Ted Lasso" merchandise is finally available, even if it's currently limited to the Apple Park Visitor Center. I can understand the excitement and anticipation for it to be sold in other Apple Stores as well. Hopefully, this is just the beginning, and we can look forward to wider availability in the future. 

there's been Ted Lasso merch available since season 1 on the Warner Bros. shop.