Tim Cook: Apple Vision Pro tech is mindblowing, and will be too expensive for many
Speaking on "Good Morning America," Apple CEO Tim Cook has acknowledged that Apple Vision Pro will be too expensive for many, but says the cost is because of the "mind-blowing" engineering in it.
Tim Cook on "Good Morning America"
Following the launch of Apple Vision Pro at WWDC, Tim Cook has been interviewed by ABC News "Good Morning America" co-anchor Robin Roberts, who also got to try out the device. Roberts says she was immersed in its mindful app, amongst others, and that the device is "surprisingly lightweight" and comfortable.
"It's a beautiful object," Cook said to her in the full video. "The real thing, of course, that it does is enable you to see, hear and interact with digital content right in your physical spaces as if it's there."
"That's spatial computing," he continued. "And it is a big idea."
Roberts pressed Cook about whether Apple really believes people will pay $3,500 for the headset. "Do you think this is something that the average person will be able to afford?" she asked.
"I don't know," admitted Cook. "I think people will make different choices depending upon their current financial situation and so forth."
"[But the] engineering and depth of engineering in it is mind blowing, you've got more than a 4k experience in each eye," he continued. "And of course, it doesn't come for free."
"It costs something to do that," said Cook. "But I think it's a great value."
Roberts also asked about users becoming isolated from the real world, and Cook said that had been a concern during the development of the Vision Pro.
"It's a major point that was a design point of ours from the start," he said. "This is not about isolation, this is about connection."
"This is about having people there that feel like they're there with you," continued Cook.
Read on AppleInsider
Tim Cook on "Good Morning America"
Following the launch of Apple Vision Pro at WWDC, Tim Cook has been interviewed by ABC News "Good Morning America" co-anchor Robin Roberts, who also got to try out the device. Roberts says she was immersed in its mindful app, amongst others, and that the device is "surprisingly lightweight" and comfortable.
"It's a beautiful object," Cook said to her in the full video. "The real thing, of course, that it does is enable you to see, hear and interact with digital content right in your physical spaces as if it's there."
"That's spatial computing," he continued. "And it is a big idea."
Roberts pressed Cook about whether Apple really believes people will pay $3,500 for the headset. "Do you think this is something that the average person will be able to afford?" she asked.
"I don't know," admitted Cook. "I think people will make different choices depending upon their current financial situation and so forth."
"[But the] engineering and depth of engineering in it is mind blowing, you've got more than a 4k experience in each eye," he continued. "And of course, it doesn't come for free."
"It costs something to do that," said Cook. "But I think it's a great value."
Roberts also asked about users becoming isolated from the real world, and Cook said that had been a concern during the development of the Vision Pro.
"It's a major point that was a design point of ours from the start," he said. "This is not about isolation, this is about connection."
"This is about having people there that feel like they're there with you," continued Cook.
Read on AppleInsider
Comments
It definitely is about isolation. There is no other way out of that. It can be about connection too, though. It's both.
Trying to deflect like that really doesn't help very much.
There are dangers but also a lot to be positive about (except the price, of course. LOL)
In terms of unit sales, I'm sure it will outrun the Mac Pro.
Some things isolate by definition. Trying to argue otherwise is not a good idea.
https://www.youtube.com/watch?v=OFvXuyITwBI
The Vision cost that much for a reason, and in the first eight minutes of this video, it’s very evident why and it has a new OS designed just for it.
A new ecosystem has just been created…… many will discounted it at first but Apple may have did it again, and after watching the first eight minutes of that video and Apples presentation, I really do need to buy more Apple shares.
As the product evolves it will become smaller, lighter, less obtrusive, and cheaper. Just like all other Apple products. Their first step looks pretty well thought out to me. I will likely buy one, just as I have every other Apple “first:” Macintosh (actually IIsi), iPhone, iPad, Watch, HomePod, and AirPods. Not a one was a disappointment.
Yes lots of positive stuff and if I were not retired and on a pension I could see this as a great work device for me personally as a geologist. But that day is long gone so for me it would be fun to play with but not a device to improve time watching shows with family.
What I saw revealed looked like a predicted any competitor would have been thrilled to release as a final product, but my suspicion is Apple sees this as an entry to a new platform early as something of a beta product. (Compare that original Apple Watch to the current generation device for a good example.) It may take a few years, but there lots of room for this to get better...and Apple is a company that can and will actually do it.
All that said, I don't see myself standing in line on launch day. But i'm intrigued. There is plenty of Apple products I can't say that about (Watch Ultra, Mac Pro/Studio, MBP) as I have no actual need or use for...but of course thrilled that others have them available and value them.