Given that there are multiple companies right now making prescription inserts for all major headsets for less than $100 (much less if all you want is the prescription, and none of the other stuff some of them offer), and that there didn't to be anything special about the Apple headset that would preclude a non-Apple product (many of the existing ones already use magnetic couplers), $300-600 seems...excessive.
So that leads me to one of three major suppositions:
Gurnman is an idiot who didn't do any kind of market research before making this claim, and Apple will price them competitively.
Apple is too stupid to have already read the market.
Apple is doing the "Apple Thing" and supposing that people will pay extra just for the Apple name.
I'll provisionally go with the first.
First supposition. A person can pick up a good quality prescription lenses for $300 on the low end, but these are individually cut to a unique frame. These lenses will all be the same shape, so they should be able to be efficiently produced.
The lens inserts for my Valve Index were $80 for the pair. I got a couple of additional add-ons, so if one didn't want those, they would be less. Mine too are "individually cut to a unique frame."
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