As an app developer, I’ll say it again, what Apple does for their 15% is incredible value. Buying software and promoting it was a mess before app stores. I can sell my app in Brazil , and the proceeds just appear in my bank account. Third party app stores are not going to do it for free-unless it’s crappy malware they just want to get on your device.
That’s a great business plan. Pay Apple 15% cut so they can use that money to promote your competitors product if they choose to.
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