EU law would let iCloud users transfer their data to rival platforms

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The European Union has agreed on rules that would make it easier for people to move their data between services, including iCloud.

The Data Act involves data portability
The Data Act involves data portability



The European Commission proposed the Data Act in 2022, intending to oversee the data produced by smart devices, machinery, and consumer goods. This initiative forms part of a wider legislative endeavor to limit the influence of major technology companies in the US.

The agreement was reached after seven hours of talks, according to a report from Reuters.

"Tonight's agreement on the Data Act is a milestone in reshaping the digital space," EU industry chief Thierry Breton said in a tweet. "We are on the way of a thriving EU data economy that is innovative and open -- on our conditions."

The Data Act



The legislation simplifies moving to alternative data processing service providers, establishes protective measures against unauthorized data transfers by cloud service providers, and supports the establishment of interoperability standards to facilitate the reuse of data across different industries.

Additionally, the Data Act empowers consumers and companies to have a say in determining how the data generated by their related products can be used. However, manufacturers weakened an initiative to compel them to share data with third parties to offer aftermarket or similar data-oriented services.

Under the provisions of the Data Act, Apple would be required to modify iCloud to simplify the process for users to transfer their data to an alternative platform, such as Google's cloud services. For example, while the company has a "Move to iOS" app on Android to migrate data to a new iPhone or iPad, there is currently no equivalent tool, such as a "Leave Apple" app, available to assist users in transitioning away from the Apple ecosystem.

Other legislation



The new Data Act is one of several pieces of legislation from the EU that affects companies like Apple. For example, the government body signed the Digital Markets Act (DMA) and Digital Services Act (DSA) into law in 2022, although they seek to regulate other aspects of the digital sector than the Data Act.

The DMA is designed to regulate "gatekeeper" platforms, which are large tech companies that have significant control over market access in the digital sector. The Act aims to ensure fair competition in the digital market by preventing these gatekeepers from engaging in anti-competitive practices, such as Apple disallowing third-party app stores on its platforms.

That includes practices such as self-preferencing their own services, forcing users to use their services exclusively, or limiting interoperability with other platforms.

Meanwhile, the DSA focuses on regulating online content. It aims to hold larger tech companies accountable for the content on their platforms and requires them to take more responsibility for dealing with illegal content, such as hate speech or counterfeit goods.

The DSA also promotes transparency by requiring platforms to disclose their content moderation policies and the algorithms they use to recommend content to users. This legislation is likely to have a lesser impact on Apple compared to the DMA, as Apple doesn't operate social media platforms.

In summary, while all three acts are part of the EU's digital strategy, they each target different aspects of the digital sector: the Data Act focuses on data governance, the DMA on competition in digital markets, and the DSA on online content regulation.

Read on AppleInsider

Comments

  • Reply 1 of 17
    Can this law also work gaming companies? In that case I can see people who own games on multiple platforms not having to restart a game and bring their save data on each platform. Similar to how Cyberpunk allows you to have your saved game on ps4 transfer to pc.
    watto_cobra
  • Reply 2 of 17
    avon b7avon b7 Posts: 8,028member
    I haven't read the text but being able to seamlessly move from one cloud service provider to another is absolutely essential (as is being able to use the 'services' of providers on any device).

    Just like when carriers were obliged to allow customers to take their phone numbers with them when they moved to a different carrier.

    Anything that amounts to lock in must be made illegal. 
    lam92103FileMakerFellergatorguyspheric
  • Reply 3 of 17
    wonkothesanewonkothesane Posts: 1,743member
    I like the idea as such. Having said that, my concern is that the EU being technical experts and currently in kind of flow will chose the data format as well, while they‘re at it.
    Regards from the USB-IF
    lam92103watto_cobra
  • Reply 4 of 17
    danoxdanox Posts: 3,423member
    With the current storage capacities of devices available today what’s the point of iCloud infrastructure, for Apple other than becoming a pain in the EU…….Regionalized just for the EU Apple devices are coming.
    williamlondon
  • Reply 5 of 17
    macplusplusmacplusplus Posts: 2,116member
    The "lock in" argument holds no water because Apple doesn't prohibit the migration of user data to other platforms. Samsung has a "Smart Switch" app that allows to connect an iPhone to a Samsung phone and that replicates the exact home screen layout, installed apps, photos, messages and alike on the Samsung phone (except the beautiful iOS icons that transform to weird fat Samsung counterparts). The Mac version of the same app allows to backup a Samsung phone to a Mac and perform file exchange between the two.  So the industry regulates that issue internally to preserve competition. They don't need any help from the trolls of the gigantic Brussels bureaucracy. That shows their true intentions are fundamentally different: they target the Cloud industry and strive to create a state-forced and state-controlled Unified European Cloud.
    edited June 2023 chasmappleinsideruserwatto_cobra
  • Reply 6 of 17
    chasmchasm Posts: 3,610member
    I can usually see at least the underlying intent of the EU regulation frenzy … most of the time … but this one is just stupid IMO.

    Most of iCloud is *syncing* data, not storing it. If you want to use Google services for that, go right ahead — all you have to do is add Google to your accounts, sign in with your Google ID, and turn on any switches for things you want Google to sync (and it continues to work for iCloud if you want). So syncing is mostly a non-issue.

    The other part of iCloud is storage/backup — things you have in the Files app/iCloud Drive app. You can literally drag and drop these on a Mac from there to Google Drive (or any other service), just as you can with any files on your Mac, and it’s just about as easy to do on iPhone/iPad for any files stored there — open the Files app, add Google Drive (or Box, or Dropbox, et al) and drag files where you want them, and/or delete them from where you don’t want them.

    Apple is never going to build a “Switch to Android” app, anymore than McDonald’s is ever going to build a “Try Burger King” app, because that is the other guy’s job, and they have *already done this.*

    Unless Google is somehow making it extremely hard to move data over to another platform (I wouldn’t know), I see absolutely no point in this particular regulation.
    FileMakerFellerforegoneconclusionappleinsideruserdewmewatto_cobra
  • Reply 7 of 17
    I like the idea as such. Having said that, my concern is that the EU being technical experts and currently in kind of flow will chose the data format as well, while they‘re at it.
    Regards from the USB-IF
    There needs to be an interoperable data format, and since one hasn't sprung into existence from the supposed engine of creation that is the capitalist system I don't see why having the EU government choose one is problematic. A governmental agency might just do a better job than an industry standards body, given the recent tendency towards abuse of "standards-essential" patents in other areas.

    Either that or you just mandate the existence of an XML export function for any data storage system anywhere and allow third parties to write their own translators. But even that would need a specification so that you don't have companies claiming that they're not required to export data that might expose their internal business secrets.
  • Reply 8 of 17
    I'm confused by what data they're talking about. In the cloud I have calendar files (which already has a standard), contacts (has a standard), photos are photos, files are files.
    I guess notes and reminders don't really have a standard. Mail accounts can be switched around, but I guess a local mailbox on your computer could be an issue. Although mbox files seem to be common.

    Do they just want a slick system for doing this? iPhones have import from Android, and many Android phones have import from iPhone.

    It just feels like the answer already exists. Does the government want to come up with a whole new standard for calendars and such?
    watto_cobra
  • Reply 9 of 17
    wonkothesanewonkothesane Posts: 1,743member
    I like the idea as such. Having said that, my concern is that the EU being technical experts and currently in kind of flow will chose the data format as well, while they‘re at it.
    Regards from the USB-IF
    There needs to be an interoperable data format, and since one hasn't sprung into existence from the supposed engine of creation that is the capitalist system I don't see why having the EU government choose one is problematic. A governmental agency might just do a better job than an industry standards body, given the recent tendency towards abuse of "standards-essential" patents in other areas.

    Either that or you just mandate the existence of an XML export function for any data storage system anywhere and allow third parties to write their own translators. But even that would need a specification so that you don't have companies claiming that they're not required to export data that might expose their internal business secrets.
    Because they are no technical experts and once a standard is set I would not expect them to drive any innovation at all. 
    watto_cobra
  • Reply 10 of 17
    Once again the EU showing their stupidity in trying to regulate an industry that needs no regulation, while also opening the door to abuse.

    As pointed out, you can already move the majority of your data without restrictions. The actual “restrictions” have nothing to do with Apple and everything to do with developers.

    For example, I can download my photos or files from
    iCloud and move them anywhere. But data inside a specific App can be proprietary and I can’t always switch to the same App on Android and have my data go with me.

    If anything needs regulation it’s App developers who are the ones making it difficult to switch platforms by not allowing seamless transfer of data.they’re going after the wrong people (Apple, Google…).
    watto_cobra
  • Reply 11 of 17
    davidwdavidw Posts: 2,116member
    >The European Union has agreed on rules that would make it easier for people to move their data between services, including iCloud.

    The Data Act involves data portability

    The European Commission proposed the Data Act in 2022, intending to oversee the data produced by smart devices, machinery, and consumer goods. This initiative forms part of a wider legislative endeavor to limit the influence of major technology companies in the US.

    The agreement was reached after seven hours of talks, according to a report from Reuters.

    "Tonight's agreement on the Data Act is a milestone in reshaping the digital space," EU industry chief Thierry Breton said in a tweet. "We are on the way of a thriving EU data economy that is innovative and open -- on our conditions."<




    Cloud services not being interoperable is not the problem. The fact that it is already practically seamless to move data from any one of the "gatekeepers" cloud service, (be it Apple, Google, Amazon or Microsoft), to another "gatekeeper" cloud service, is the problem for the EU. This means that most of the revenue generated from consumers paying for cloud storage, will still end up in the US. No matter how the pie is sliced. The EU wants a bigger piece of that pie. But they are not willing to pay for any of the ingredients, supply any of the labor or provide any of the energy, to bake that pie. But they sure as Hell wants to dictate how to bake it.

    The EU wants to ensure that it will be just as easy to move data from any of the "gatekeepers" cloud services, to any EU cloud services that wants to compete on smart devices, as it is now to move data between any of the cloud services of the "gatekeepers". But it will be up to the "gatekeepers" to make it seamless. And once this is done, the EU will enforce that "gatekeepers" can not promote their own cloud services, on their own devices.  Like how there are a selection of browsers to choose from, users will be able to easily choose what cloud service they want to use on their device. And "gatekeepers" will no longer be allowed to offer free cloud storage space. This would be anti-competitive as the user would most likely keep the same service, when they need to pay for more storage. The smaller EU cloud services would not be able to compete with such an unfair advantage.    
    watto_cobra
  • Reply 12 of 17
    sphericspheric Posts: 2,704member
    chasm said:
    I can usually see at least the underlying intent of the EU regulation frenzy … most of the time … but this one is just stupid IMO.

    Most of iCloud is *syncing* data, not storing it. 
    This is, for all practical purposes, a meaningless distinction for most people. 

    Unless you're paying hundreds upfront for massive storage upgrades on all your devices, iCloud+ IS storage. Only ONE of our Apple devices currently in use in the family (out of ten — three iPhones, four iPads, three Macs) actually has the capacity to store the associated photo library locally. 
    williamlondonwatto_cobra
  • Reply 13 of 17
    KTRKTR Posts: 280member
    avon b7 said:
    I haven't read the text but being able to seamlessly move from one cloud service provider to another is absolutely essential (as is being able to use the 'services' of providers on any device).

    Just like when carriers were obliged to allow customers to take their phone numbers with them when they moved to a different carrier.

    Anything that amounts to lock in must be made illegal. 
    The problem I see with this, is who is responsible for tech support the data.  Let’s say a user transfer their iCloud data to another service, and something goes wrong with the data.  Or the data gets corrupted.  And the data is no longer,  I can see a lot of legal issues.  Apple is responsible for their hardware and os.  But not third party.

    long story short, it’s another wat to screw American companies imo 
    watto_cobra
  • Reply 14 of 17
    KTRKTR Posts: 280member
    davidw said:
    >The European Union has agreed on rules that would make it easier for people to move their data between services, including iCloud.

    The Data Act involves data portability

    The European Commission proposed the Data Act in 2022, intending to oversee the data produced by smart devices, machinery, and consumer goods. This initiative forms part of a wider legislative endeavor to limit the influence of major technology companies in the US.

    The agreement was reached after seven hours of talks, according to a report from Reuters.

    "Tonight's agreement on the Data Act is a milestone in reshaping the digital space," EU industry chief Thierry Breton said in a tweet. "We are on the way of a thriving EU data economy that is innovative and open -- on our conditions."<




    Cloud services not being interoperable is not the problem. The fact that it is already practically seamless to move data from any one of the "gatekeepers" cloud service, (be it Apple, Google, Amazon or Microsoft), to another "gatekeeper" cloud service, is the problem for the EU. This means that most of the revenue generated from consumers paying for cloud storage, will still end up in the US. No matter how the pie is sliced. The EU wants a bigger piece of that pie. But they are not willing to pay for any of the ingredients, supply any of the labor or provide any of the energy, to bake that pie. But they sure as Hell wants to dictate how to bake it.

    The EU wants to ensure that it will be just as easy to move data from any of the "gatekeepers" cloud services, to any EU cloud services that wants to compete on smart devices, as it is now to move data between any of the cloud services of the "gatekeepers". But it will be up to the "gatekeepers" to make it seamless. And once this is done, the EU will enforce that "gatekeepers" can not promote their own cloud services, on their own devices.  Like how there are a selection of browsers to choose from, users will be able to easily choose what cloud service they want to use on their device. And "gatekeepers" will no longer be allowed to offer free cloud storage space. This would be anti-competitive as the user would most likely keep the same service, some when they need to pay for more storage. The smaller EU cloud services would not be able to compete with such an unfair advantage.    
    I see some liability issues.  Compatible issues with other apps on different platforms
    watto_cobra
  • Reply 15 of 17
    avon b7avon b7 Posts: 8,028member
    KTR said:
    avon b7 said:
    I haven't read the text but being able to seamlessly move from one cloud service provider to another is absolutely essential (as is being able to use the 'services' of providers on any device).

    Just like when carriers were obliged to allow customers to take their phone numbers with them when they moved to a different carrier.

    Anything that amounts to lock in must be made illegal. 
    The problem I see with this, is who is responsible for tech support the data.  Let’s say a user transfer their iCloud data to another service, and something goes wrong with the data.  Or the data gets corrupted.  And the data is no longer,  I can see a lot of legal issues.  Apple is responsible for their hardware and os.  But not third party.

    long story short, it’s another wat to screw American companies imo 
    Data integrity and backup is native to all major cloud infrastructure services. As is the ability to physically move it around (if only for 'own use' in case of natural disaster).

    We have had the 'intercloud' for years now. 

    The manager of the stored data would be responsible for tech support once the transfer has been completed and verified. 
  • Reply 16 of 17
    dewmedewme Posts: 5,755member
    chasm said:
    I can usually see at least the underlying intent of the EU regulation frenzy … most of the time … but this one is just stupid IMO.

    Most of iCloud is *syncing* data, not storing it. If you want to use Google services for that, go right ahead — all you have to do is add Google to your accounts, sign in with your Google ID, and turn on any switches for things you want Google to sync (and it continues to work for iCloud if you want). So syncing is mostly a non-issue.

    The other part of iCloud is storage/backup — things you have in the Files app/iCloud Drive app. You can literally drag and drop these on a Mac from there to Google Drive (or any other service), just as you can with any files on your Mac, and it’s just about as easy to do on iPhone/iPad for any files stored there — open the Files app, add Google Drive (or Box, or Dropbox, et al) and drag files where you want them, and/or delete them from where you don’t want them.

    Apple is never going to build a “Switch to Android” app, anymore than McDonald’s is ever going to build a “Try Burger King” app, because that is the other guy’s job, and they have *already done this.*

    Unless Google is somehow making it extremely hard to move data over to another platform (I wouldn’t know), I see absolutely no point in this particular regulation.
    Yeah, this one definitely exposes the naïveté of the pea sized brains that are rolling around inside the skulls of the EU regulators. I understand the EU’s disdain for successful companies that do not reside in the EU, but have they even considered the fact that some of the data formats that are used within certain platforms have no equivalents on other platforms? I suppose they could revert to treating all data like an opaque blob that can be stored and retrieved using blob management services. It’s up to you to decide what to do with your blobs of data that may or may not simply be digital refuse on alien platforms.
    watto_cobra
  • Reply 17 of 17
    avon b7avon b7 Posts: 8,028member
    dewme said:
    chasm said:
    I can usually see at least the underlying intent of the EU regulation frenzy … most of the time … but this one is just stupid IMO.

    Most of iCloud is *syncing* data, not storing it. If you want to use Google services for that, go right ahead — all you have to do is add Google to your accounts, sign in with your Google ID, and turn on any switches for things you want Google to sync (and it continues to work for iCloud if you want). So syncing is mostly a non-issue.

    The other part of iCloud is storage/backup — things you have in the Files app/iCloud Drive app. You can literally drag and drop these on a Mac from there to Google Drive (or any other service), just as you can with any files on your Mac, and it’s just about as easy to do on iPhone/iPad for any files stored there — open the Files app, add Google Drive (or Box, or Dropbox, et al) and drag files where you want them, and/or delete them from where you don’t want them.

    Apple is never going to build a “Switch to Android” app, anymore than McDonald’s is ever going to build a “Try Burger King” app, because that is the other guy’s job, and they have *already done this.*

    Unless Google is somehow making it extremely hard to move data over to another platform (I wouldn’t know), I see absolutely no point in this particular regulation.
    Yeah, this one definitely exposes the naïveté of the pea sized brains that are rolling around inside the skulls of the EU regulators. I understand the EU’s disdain for successful companies that do not reside in the EU, but have they even considered the fact that some of the data formats that are used within certain platforms have no equivalents on other platforms? I suppose they could revert to treating all data like an opaque blob that can be stored and retrieved using blob management services. It’s up to you to decide what to do with your blobs of data that may or may not simply be digital refuse on alien platforms.
    That kind of situation makes moves to correct the situation even more necessary. 

    What formats are you referring to?

    Our data should not be allowed to sit hostage to any platform. 

    As our lives become 'digital' it is imperative that barriers come down and interoperability increases. 

    It started years ago with the requirement that services like Google's had to offer the Take Out option. 

    Digital legacies are another area that need work, as only relatively recently have we seen companies try to tackle that.

    'Right to be forgotten' was good move but needs to evolve, too. 
    sphericmuthuk_vanalingam
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