Apple Store EasyPay Online Ordering brings shipment options to retail sales

Posted:
in General Discussion

Apple Store employees will be able to complete a sale for products out of stock at a location, by allowing for EasyPay point-of-sale machines to be used for home delivery orders.




A problem with visiting any store is that if a product is out of stock, the salesperson may lose the sale entirely if there's no way to offer customers an alternative order method. In a change rolling out in early August, Apple Store staff will be given just such an option.

According to a memo sent to retail employees seen by Bloomberg's Mark Gurman, the EasyPay Online Ordering program will allow store staff to sell products and ship them to customers directly, using their EasyPay point-of-sale machines.

"We want all our customers to leave the store with exactly what they came for," reads the memo. "With a single bag transaction, you'll have the option of different fulfillment methods, like shipping or personalizing a product."

It is currently possible for sales to be made where shipping or personalization is involved, but it is usually by directing customers to place an online store order using an in-store Mac or iPad. Under the change, the order can instead be made directly via the EasyPay POS by the employee.

For stores, this reduces the chance of losing the sale of out-of-stock products by avoiding making the customer do the ordering through the online store, a process they could do at home. Consumers also benefit, since there's an opportunity to have bulky items paid in the store but to get delivered to their home, saving them from carrying it.

Gurman reasons that the change may also be part of a plan to reduce stock and rely more on shipping for some smaller stores. For the Apple Vision Pro, since there is a lot of customization options for the headset, using this process could allow out-of-stock accessories to be shipped, without the customer walking out from a $3,500 sale over a missing element they want.

Read on AppleInsider

Comments

  • Reply 1 of 3
    mayflymayfly Posts: 385member
    I like this part of the last sentence:
    "…without the customer walking out from a $3,500 sale over a missing element they want."

    So when you can't get the VisionPro at the store, don't leave. Let us order it for you! Just like at the car dealer. They know if they let you leave, your odds of coming back drop are slim to none. And Slim just left.
    watto_cobra
  • Reply 2 of 3
    badmonkbadmonk Posts: 1,316member
    Actually, I want the opposite, because of the threat of porch pirates, I want to order online and pickup at the Apple Store.
    mayfly
  • Reply 3 of 3
    mayflymayfly Posts: 385member
    badmonk said:
    Actually, I want the opposite, because of the threat of porch pirates, I want to order online and pickup at the Apple Store.
    You have to sign for Apple deliveries, or it doesn't get delivered. And if it did, UPS would have to pay for it. And the driver would be written up.
    chasm
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