Tim Cook picks an iPhone color, manages to praise them all

AppleInsider

Tim Cook has revealed that he's chosen an iPhone 15 Pro Max for himself, but says picking the color was "a hard decision."

Tim Cook's favorite iPhone color this year

Never underestimate the importance of iPhone colors. After months of rumor, and after studying the Apple event invitation for color clues, users now know what their options are, and some are finding it tough to pick.

Including Tim Cook, CEO of Apple.

"You know, I'm using the Natural [Titanium]," Cook said in an extremely brief interview.

That color means he is certainly using an iPhone 15 Pro, and the size of it in his hands suggests it's the larger iPhone 15 Pro Max.

"I love it, but I tell you, it was a hard decision," he continued. "Of course it was a hard decision because the blue really caught my eye, the white really caught my eye, the black really caught my eye."

Having deftly listed each one of the other colors available, Cook says he committed to Natural Titanium. "So it was hard, but I eventually landed on that."

Tim Cook shows off his own iPhone 15 Pro Max

The iPhone 15 Pro models are the first iPhones to have a titanium chassis -- with a redesigned aluminum interior -- which is strong but makes for a reportedly noticeably lighter phone.

Cook has presumably had rather longer to choose his color than most people. The whole iPhone 15 range went on preorder today, with the first shipments arriving at buyers on Friday, September 22, 2023.

Read on AppleInsider

robin huber

I chose that too, but with a nagging echo from the past that has never gone away. My first laptop was the PowerBook G4 Titanium. Looked great, but the material, touted as strong and light, cracked on the hinges. If there was a recall, fix, or rebate I never learned of it. My college paid for it but I eventually got a new one as an officer from my union. Always have been leery of titanium claims since then. 

edited September 2023

y2an

Of course it’s the Pro Max! Three lenses 😂

spheric

robin huber said:

I chose that too, but with a nagging echo from the past that has never gone away. My first laptop was the PowerBook G4 Titanium. Looked great, but the material, touted as strong and light, cracked on the hinges. If there was a recall, fix, or rebate I never learned of it. My college paid for it but I eventually got a new one as an officer from my union. Always have been leery of titanium claims since then. 

The edge that would crack was painted carbon fibre, IIRC. The paint would flake off and reveal the black texture underneath. It was also slightly lighter than the titanium panels. 

davebarnes

I cannot even tell you what color my current iPhone is. It has always been enclosed in a light green silicone case.

igorsky

CEO praises his company’s color choices…news at 11

602warren

Same Tim, same. I wish we could get to a point where the phones were on display at an Apple Store after the announcement, but before the pre-order.  Even if they were in glass and you couldn’t touch them, or they were just dummy units that wouldn’t turn on. High res images just don’t cut it sometimes. Last year I went with the 14 pro in white/silver because I thought the purple was hideous in images. The moment I saw purple in real life I loved it and wished I had gotten that color. So for me, the natural titanium or the blue were the two finalists and I went with blue out of fear the natural titanium wouldn’t look as good as the blue in real life. 1st world problems I suppose. 

sirdir

Went for the same. Not sure how the camera bump will look in the black fine woven case though

ios_guy80

Wonder if Tim Cook used his Apple credit card to buy the phone and earn that 3% cashback?

9secondkox2

Lol. I dont care what color Cook chose. 

Interestingly it’s the same color I prefer. But not a hard decision at all. 

Tim Cook is the always on ceo. Never misses an opportunity to sell product. 

eightzero

davebarnes said:

I cannot even tell you what color my current iPhone is. It has always been enclosed in a light green silicone case.

I can always see and tell you my iPhone color, as I keep it in a clear case. Why would people but iPhones in colored cases? Because they don't like seeing the color and/or the meticulous craftsmanship they bought? 

eightzero

iOS_Guy80 said:

Wonder if Tim Cook used his Apple credit card to buy the phone and earn that 3% cashback?

What I was instantly curious about is how many activated iPhones Tim actually has. 

timmillea

Great Tims think like alike. I ordered the Natural Titanium too. The titanium casing is one of the chief differentiators from the previous gen. Hence exploit it, don't colour it. 

elector

Ha ha amazingly I originally went towards the titanium but I opted for the blue. Delivery on the 22nd.for mine. However I ordered the iPhone titanium color for my wife. I should have stuck to my first choice and bought two the same color. Now I have to go to the apple store on the 22nd. to pick my wife's up along with her new apple watch 9 and then wait for my delivery. 

darkvader

robin huber said:

I chose that too, but with a nagging echo from the past that has never gone away. My first laptop was the PowerBook G4 Titanium. Looked great, but the material, touted as strong and light, cracked on the hinges. If there was a recall, fix, or rebate I never learned of it. My college paid for it but I eventually got a new one as an officer from my union. Always have been leery of titanium claims since then. 

Mine is still in really good shape, it looks almost new.

The problem was never with the titanium anyway.  The problem was the painted plastic that would wear at the front edge and the pot metal hinges that would break.

If they'd made the hinges out of titanium, there wouldn't have been an issue with them.  If they'd made them out of decent quality steel, they'd have been fine.

drdavid

eightzero said:

iOS_Guy80 said:

Wonder if Tim Cook used his Apple credit card to buy the phone and earn that 3% cashback?

What I was instantly curious about is how many activated iPhones Tim actually has. 

I always assumed he cracked open a new one every morning.