Apple is totally a fashion brand. Its designs speak for themselves as a fashion statement. Even a Mac sitting on a table is I'd say the most elegant looking computer on the market today. Every Mac looks high end now matter how expensive it is.
I do not share your belief. Apple is a great electronics company and certainly a luxury brand. But, a fashion company is about what is offered for a person to wear. Apple does not make luxury clothing as far as i know.
You forgot about an entire wearables market complete with straps made by a luxury Parisian fashion house, Hermès. But Apple as a fashion brand is much more than just wearables. Fashion is not just about clothes, it's about personal style and aesthetics. And Apple sells a lifestyle. You can think of an iPhone as an accessory which is an extension of one's personal style. An iMac on a desk says more about a person's style and taste than a generic PC does. The old iPod commercials were very much in line with ads for Nike. There's also a reason why you find Apple stores in places like New York's Fifth Avenue or Soho amongst shops like Chanel, Gucci or Lois Vuitton.
c. 1300, fasoun, "physical make-up or composition; form, shape; appearance," from Old French façon, fachon, fazon "face, appearance; construction, pattern, design; thing done; beauty; manner, characteristic feature" (12c.), from Latin factionem (nominative factio) "a making or doing, a preparing," also "group of people acting together," from facere "to make"
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fashion (n.)
c. 1300, fasoun, "physical make-up or composition; form, shape; appearance," from Old French façon, fachon, fazon "face, appearance; construction, pattern, design; thing done; beauty; manner, characteristic feature" (12c.), from Latin factionem (nominative factio) "a making or doing, a preparing," also "group of people acting together," from facere "to make"