Tim Cook surprises gamers at Apple's Taikoo Li store in China

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in iOS

Apple CEO Tim Cook began an unannounced trip to China with a visit to an Apple Store where gamers were competing in an "Honor of Kings" tournament.

Tim Cook at game tournament in Apple Taikoo Li, Chengdu (Source: Apple)
Tim Cook at game tournament in Apple Taikoo Li, Chengdu (Source: Apple)



"Honor of Kings" is a game by Tencent which has been a phenomenal success, earning $2.5 billion in 2019 alone. In his surprise visit, Cook cheered on the gamers and later had a short video posted to Chinese social media site Weibo.

"The action-packed Honor of Kings started here in Chengdu and is now a global phenomenon on the App Store," posted Cook. "Thank you TiMi Studio Group and all the talented gamers who were competing at Apple Taikoo Li Chengdu."

"The energy tonight was off the charts!" he added.

Cook then continued his trip with a visit to forests of Sichuan where he met with representatives of the China Foundation for Rural Development (CFRD).

"Apple has been working with CFRD to support rural development in Sichuan for a decade," said Cook. "Thank you Xiaolong and Mi Ping for showing me how you are using iPad to transform farming in the area and provide more opportunities to get this amazing Sweet Dew tea to even more of your customers across the country!"

Tim Cook visiting forests in Sichuan
Tim Cook visiting forests in Sichuan



The iPad was also at the heart of Cook's next stop, to a school.

"The students at No. 4 Elementary School in Yucheng District, Ya'an, are using iPads to do some incredible things in the classroom -- from learning to code to programming and flying drones to creating art that honors the local culture," he wrote. "At Apple, we're proud to support their learning."

So far, Cook's tour has been around the Sichuan region of China. It's not known whether his trip will go anywhere else, nor whether there was a specific reason for him visiting the country now.

Separately, it has now been reported that sales of the iPhone 15 range have failed to match those of the iPhone 14 in China. The country's government has also been imposing new legal requirements on App Store developers, which Apple has protested against, but finally began enforcing.

Read on AppleInsider

Comments

  • Reply 1 of 3
    gatorguygatorguy Posts: 24,340member
    The trip is not all roses at the moment....

    "The CEO put up a photo of Chengdu’s nightscape he said was taken with an iPhone 15 Pro Max — the top of the range model. His feed was then flooded with complaints about the poor quality of the snapshot, as well as comparisons to pictures produced by the Mate 60 and other local devices."

    IMO, the China market is becoming more difficult for Apple. 
    muthuk_vanalingam
  • Reply 2 of 3
    danoxdanox Posts: 3,043member
    gatorguy said:
    The trip is not all roses at the moment....

    "The CEO put up a photo of Chengdu’s nightscape he said was taken with an iPhone 15 Pro Max — the top of the range model. His feed was then flooded with complaints about the poor quality of the snapshot, as well as comparisons to pictures produced by the Mate 60 and other local devices."

    IMO, the China market is becoming more difficult for Apple. 
    We shall see again at the end of the quarter how difficult the market is for Apple in China, after all Apple is doommmm. :smiley: 
    Alex_Vwatto_cobra
  • Reply 3 of 3
    mpantonempantone Posts: 2,092member
    gatorguy said:
    IMO, the China market is becoming more difficult for Apple. 
    China is becoming a more difficult market for most companies based in the West.

    That said, none of them can really walk away from China. It represents too much revenue.

    PR China is Apple's #1 market by revenue and overtook the USA years ago. Even if India eventually eclipses China as Apple's #1 market (which may take 10+ years), China will still remain an important market for the remainder of our lifetimes.

    Markets are rarely an easy road. And not just consumer electronics. And not just in 2023. The quick buck mentality will not turn your business into a global enterprise. Even if there's a (relatively) easy stretch, it never lasts long. There are never infinite periods of growth.

    China's economic deceleration has been on display long before the pandemic.
    edited October 2023 Alex_Vwatto_cobra
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