Swedish luxury firm adds 7,586 diamonds to Apple devices for some reason

Posted:
in iPhone edited October 2023

Marketed as a "Billionaire's Gadgets" collection, a new $250,000 luxury set includes the iPhone 15 Pro Max, Apple Watch Ultra 2, and more, all dotted with diamonds.

What a quarter of a million dollars can get you by way of diamond-studded Apple devices
What a quarter of a million dollars can get you by way of diamond-studded Apple devices



Not to knock something that reportedly takes more than 500 hours of effort per set to produce, but this is for a pretty niche market. Yes, buyers have to be able to drop a quarter of a million dollars on it, but they also have to not find the design gaudy, and they surely can't be the sort to want to upgrade their devices next year.

Buyers probably also have to be the sort of people who don't think "bejewelled" is just the name of a game.

Apparently, though, there is such a niche and according to Golden Concept, the firm behind the new set, there's a lot of competition in the market.

"In an increasingly saturated luxury market, it takes something extraordinary to create prestige; the Billionaire's Gadgets collection is precisely that," says Puia Shamsossadati, CEO and Founder of Golden Concept, comments. "The price point is certainly exclusive but reflects the painstaking labor and artisanal excellence that has gone into creating these four unique pieces, the value of which will only increase with time."

"At Golden Concept, we don't only create luxury goods, we create a luxury lifestyle," continues Shamsossadati, "and this collection is certainly our most exclusive offering to date."

It's meant to appear luxurious, but sometimes the set seems more sinister
It's meant to appear luxurious, but sometimes the set seems more sinister



It's questionable whether the set's value will increase. It should with any collectible, and of course the worth of the diamonds is unlikely to decrease.

Yet this is a re-skinning of Apple devices that are top of the range now, but won't be next year, and will be progressively more out of date as time goes by. There will be a point where Apple stops even supporting them.

One of the devices is likely to go that way sooner than the rest, too, as the set includes AirPods Max, which Apple hasn't updated since it was launched in 2020.

Definitely a nice box, though.
Definitely a nice box, though.



And then there's one more thing. This set has an iPhone 15 Pro Max, Apple Watch Ultra 2, AirPods Max -- and another watch.

"Encased within the Royal Iced Edition is Golden Concept's flagship," says the company, "[a] Swiss-made automatic skeleton watch that matches the dimensions of the Apple Watch Series 9."

So it's the size of an Apple Watch, but it isn't an Apple Watch. It's in a Billionaire's Gadgets "custom Apple products collection," but it isn't an Apple product.

Apple has done a luxury device before, though. Right from the start in 2015, it sold a gold Apple Watch Edition which cost from $10,000.

This new $250,000 set does come in a very nice box, though. That box with the Apple devices and an extra watch thrown in, is available direct from Golden Concepts. Hurry while stocks last.

Read on AppleInsider

Comments

  • Reply 1 of 13
    How much with a new phone service plan?
    NoGodsNoMastersbaconstangwatto_cobra
  • Reply 2 of 13
    AniMillAniMill Posts: 152member
    Spenders gotta spend.
    watto_cobra
  • Reply 3 of 13
    About as tasteful as Caviar: https://caviar.global/
    Gimme that bling!
    edited October 2023 watto_cobra
  • Reply 4 of 13
    StrangeDaysStrangeDays Posts: 12,778member
    You should absolutely knock it. This is an obscene use of resources and a deficient misplacement of wealth. That any such "billionaire" would blow this kind of dough on something such as this is a fine argument for why we shouldn't have billionaires. Tho I'm sure their target market are oil and oligarchs, the only markets foolish enough to spend for such pathetic displays.
    muthuk_vanalingamFredrikurdope_ahminewatto_cobrajony0
  • Reply 5 of 13
    HonkersHonkers Posts: 156member
    All the money in the world can't buy an ounce of taste.
    baconstangFredrikurmrstep
  • Reply 6 of 13
    It's not Scandinavian design, that's for sure. But we (swede) do have lots of immigrants and the name of the CEO speaks for this being aimed at oligarchs of other regions. It's this or an English football club for Christmas....
    mrstepdope_ahminewatto_cobra
  • Reply 7 of 13
    williamhwilliamh Posts: 1,025member
    If any oligarchs out there would prefer "understated elegance," I have an iPhone 14 Pro with a standard Apple case available for only $100,000.
    NoGodsNoMasterswatto_cobra
  • Reply 8 of 13
    mrstepmrstep Posts: 511member
    > It's questionable whether the set's value will increase. It should with any collectible, and of course the worth of the diamonds is unlikely to decrease.

    The same diamonds that you can sell back to a jeweler for 1/3 of what you just paid - and that are now being manufactured? I'm thinking that value certainly could decrease.  But it's OK, this is clearly paying for tasteless bling and not the cost of the diamonds anyway. 😂 
    watto_cobra
  • Reply 9 of 13
    mrstepmrstep Posts: 511member
    Fredrikur said:
    It's not Scandinavian design, that's for sure. But we (swede) do have lots of immigrants and the name of the CEO speaks for this being aimed at oligarchs of other regions. It's this or an English football club for Christmas....
    Yeah, I don't picture Warren Buffet, Bill Gates, Elon, etc. being the target billionaire audience.

    watto_cobra
  • Reply 10 of 13
    This new $250,000 set does come in a very nice box, though.”
    👌😂
    watto_cobra
  • Reply 11 of 13
    MarvinMarvin Posts: 15,268moderator
    You should absolutely knock it. This is an obscene use of resources and a deficient misplacement of wealth. That any such "billionaire" would blow this kind of dough on something such as this is a fine argument for why we shouldn't have billionaires. Tho I'm sure their target market are oil and oligarchs, the only markets foolish enough to spend for such pathetic displays.
    All these kind of things are obscene and tacky but billionaires have their wealth because people gave it to them. Tim Cook, Steve Jobs and Jony Ive are/were billionaires. A global economy with nearly 8 billion people makes it impossible to not have billionaires. Other than taxing wealth, selling expensive things to them is the only way to move their wealth to someone else. There's no incentive (besides philanthropy) for wealthy people to become poorer, only incentives to accumulate more. Since politicians are too corrupt/afraid/incompetent to tax wealthy people effectively and wealthy people in general too sociopathic for philanthropy, selling tacky, expensive novelty items to them is all there is.
    watto_cobramuthuk_vanalingamjony0
  • Reply 12 of 13
    Sorry but count me out… Epitomises the term “tacky”. Will probably appeal to certain “athletes” who are paid grotesque amounts of $$$ for chasing a bag of wind around and throwing it through hoops. 
  • Reply 13 of 13
    hexclockhexclock Posts: 1,232member
    Marvin said:
    You should absolutely knock it. This is an obscene use of resources and a deficient misplacement of wealth. That any such "billionaire" would blow this kind of dough on something such as this is a fine argument for why we shouldn't have billionaires. Tho I'm sure their target market are oil and oligarchs, the only markets foolish enough to spend for such pathetic displays.
    All these kind of things are obscene and tacky but billionaires have their wealth because people gave it to them. Tim Cook, Steve Jobs and Jony Ive are/were billionaires. A global economy with nearly 8 billion people makes it impossible to not have billionaires. Other than taxing wealth, selling expensive things to them is the only way to move their wealth to someone else. There's no incentive (besides philanthropy) for wealthy people to become poorer, only incentives to accumulate more. Since politicians are too corrupt/afraid/incompetent to tax wealthy people effectively and wealthy people in general too sociopathic for philanthropy, selling tacky, expensive novelty items to them is all there is.
    Wealthy people pay way more in taxes than poor people, who pay little  to none. Most people who are wealthy earned it by working hard and building something of value. 
    That said, a diamond studded iPhone  is pretty stupid. 
    edited October 2023
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