Apple stock takes another hit, as Piper Sandler downgrades to neutral
Apple has been dealt another blow to its stock price, as analysts at Piper Sandler have downgraded AAPL to "neutral" over concerns of handset and macro weakness in 2024.

Apple's iPhone 15 may have a tough start to 2024
As part of a much larger note seen by AppleInsider, Harsh Kumar of Piper Sandler is discussing the chip market and macroeconomic concerns. Factors specifically affecting Apple are a difficult first-half handset market, and signs of RAM and Flash chip pricing increasing.
"We are concerned about handset inventories entering into 1H24 and also feel that growth rates have peaked for unit sales," Kumar writes. "Handsets are ~51% of total revs."
Other concerns include a deteriorating macro environment on China, which is believed to impact Apple's higher-end iPhone business.
The firm also has valuation concerns, with Kumar noting that a forward-looking price-to-earnings ratio is 29x. This is compared to a five-year price-to-earnings ratio of 24x -- which is mathematically impacted by a lower P/E in 2019 and 2020, versus the last three years.

Apple's profit to earnings ratio for the last five years
Furthermore, a difficult comparison from the previous year continues. Kumar expects constant currency headwinds to continue, and interest rates are predicted to remain elevated.
While positive for companies like Micron, supply cuts and inventories of DRAM and NAND will impact Apple's pricing as well. It's unclear if Apple has locked in previous memory pricing as it has in the past when it predicted a cost increase, though.
Overall, Piper Sandler sees Compute-focused stocks like Nvidia and AMD to come out ahead in the foreseeable future. The firm believes that 2024 handset growth in the back half of 2024 is already baked into suppliers' stocks.
Piper Sandler's AAPL price target sits at $205, a $20-plus premium over Thursday's pre-market price of about $182.80.
Read on AppleInsider
Comments
Personally, I think it was a mistake but they probably just underestimated the short term impact of AI. Now it's pushing hard to convince everyone that it isn't behind.
The problem is that Apple has only really been interested in margins and chasing those (mainly through iPhone) has kept it busy.
Apple is already having a tough time producing a modem and again it was a huge strategic mistake to get into a worldwide spat with Qualcomm with only one alternative supplier (which didn't deliver).
As the smart car market booms with state of the art vehicles hitting the showrooms, Apple has yet to produce anything.
Currently Apple is entrenched in the consumer electronics realm and trying to branch into services.
R&D has only recently seen a jump of note.
It can be reasonably argued that Apple is spreading itself a little thin by taking on modem and Wi-Fi efforts, plus the rumoured car and the end point software focus of AI.
Although I think it would be good for them to get into the back-end side of AI and cellular, it might be biting off more than it can chew and its now quite late in the day.
Late is better than never though and there is time ahead.
CUDA is a major platform but isn't alone and when Huawei announced its Ascend product stack in 2018 it was a shot across the Nvidia bows (without forgetting the importance of Google, Meta, etc) but then Trump played his sanctions card and Nvidia got a breather (of sorts). The problem was that sanctions didn't only slow Huawei down (short term) but boomeranged back onto Nvidia and cut it off from one of its biggest markets (China).
The nightmare scenario was now not only in the imagination.
Nvidia responded by trying to lower performance of its hardware, specifically for the Chinese market, and then saw sanctions strengthened to nix that.
Top officials from SIA, ASML and Nvidia have constantly proclaimed sanctions as 'the wrong way' and that it would force China to do it itself.
That is happening but the genie has long left the bottle and is not going back.
Only now has the US back-tracked an inch or two and negotiated with Nvidia a set of limits which will at least allow it to continue some sales to China. Just a few weeks ago someone in the US administration claimed that for every attempt by Nvidia to wriggle around sanctions, there would be new changes in sanctions. That line seems to have ceased.
Apple wouldn't be able to sell anything cutting edge to China/Russia (assuming it could produce a full stack solution) and that would leave it to fight against Nvidia, Google, Meta etc (plus Huawei) in the remaining markets.
That would be difficult.
I still think they should be exploring the avenue because it has been known for a very long time, what is coming (the convergence of AI, ICT and XR) . The problem is that Apple isn't really 'there' on key strategic moves, but like I said, we shouldn't be surprised as it is a CE company seeking margins.
On the stock gloom and doom we will see the usual subjects and random wackiness but under the madness there are some valid points, not least economic headwinds.
Even the Daily Mail wants a piece of the action! LOL
https://www.dailymail.co.uk/sciencetech/article-12922173/The-beginning-end-iPhone-Apple-shares-slump-4-lackluster-iPhone-15-sales-experts-claim-smartphones-formulaic-warn-customers-jumping-ship-rivals-Samsung-Huawei.html
Perhaps it's just the silly season but over the last 48 hours, and following a report by TechInsights, the web has exploded with claims that HarmonyOS will overtake iOS in China this year, marking a setback for both Google and Apple (assuming that it actually happens).
https://www.gizchina.com/2024/01/04/huawei-harmonyos-next-mobile-os/
Could someone tell me what "handset" Apple makes? That's the old term for the part of a wired telephone that was held in the hand, hence "handheld." I assume the iPhone is meant, but why didn't Piper Sandler use the same word as everyone else? And as for "RAM and Flash chip pricing increasing," that's true of everyone in that market not just Apple. By its sheer size Apple is in a better position to dictate prices.
There is a legitimate concern that Apple may have trouble transiting from assembling iPhones almost exclusively in China to making them in India and Vietnam, but that's not mentioned.
We still say 'dial' a number in spite of phones not having dials.
but really, this is some influence from pals at rival firms to keep Apple’s stock from unobtanium status before the Vision Pro comes out.
Though these are going to change everything, it will take alot longer for Alphabet, MSFT and AWS to figure out how to make significant profit.
Apple has time here. Apple is a consumer product company that runs supporting services (which specifically are going to have a great quarter I suspect).
Ultimately for privacy issues Apple will confine ML (or AI to the kids) to on-device (or as PipJaff calls it handset) processing.
And I for one have no problems with Apple staying in its lane. People always underestimate Apple because Apple plays its cards close to its chest. Apple does not engage in wobbly AI robot waving as the curtains close as a certain tech company does. Apple takes its time to release its products. It does not mean that they are standing still.
On the other hand I do think the last year is a reflection of COVID-19 disruption with out-of-office work in the proceeding two to three years (which is the time course of the release of Apple products).
“ In September 2015, Apple turned the wireless audio segment on its head with the introduction of the AirPods. The AirPods had a similar design aesthetic to the EarPods, but the lack of any wires made them much more enticing. But what truly set them apart was the ease of use; thanks to a dedicated W1 Bluetooth chip, they paired seamlessly with iPhones, iPads, and MacBooks in a matter of seconds, and once paired, they stayed connected.
AirPods were also versatile, with the ability to use just one earbud in mono or both in stereo, and they held up particularly well for calls thanks to beam-forming mics. They also had auto play/pause that worked reliably well, gesture controls, and at $160, they were a decent overall value.”
AirPods were a big deal. And they just keep getting better.
Just upgraded to a Mac Studio M2 Ultra and a Apple monitor the transition was seamless and combined with a 11 Pro iPhone and a third generation iPad Pro was butter smooth everything just worked particularly all the over the air connections.
Note everyone is on different upgrade times, saying you won't this year? If you need help with configurations there is help. https://www.youtube.com/@PayetteForward