Apple released a short video teasing Apple Vision Pro, paying homage to original iPhone ad...

AppleInsiderAppleInsider
Posted:
in Apple Vision Pro edited January 8
Apple Vision Pro is coming on February 2, and Apple has released a quick teaser called "Get Ready," filled with movie clips of stars putting on their goggles or headsets.

Apple Vision Pro
Apple Vision Pro

Little new information has been shared about Apple Vision Pro since its reveal at WWDC 2023. It's Apple's first spatial computing device that expands on Apple's ecosystem of connected devices.

The teaser is like Apple's other short ad-like videos. It's about 30 seconds and will likely appear as an ad spot on YouTube and in other locations.



Films referenced in the ad include "Ant Man," "Fantastic Mr. Fox," "Star Wars: A New Hope," "Star Trek," "Iron Man," and "Back to the Future Part II." Everyone shown is getting ready by lowering their visors or headsets.

Interestingly, Apple released developer documentation earlier Monday asking developers not to refer to the Apple Vision Pro as a "headset" within apps or descriptions. However, marketing doesn't seem averse to pointing out that Apple's device is very much like a headset or visor seen in sci-fi across decades of film.

Apple aired a similar ad for the original iPhone with scenes from movies and TV shows with characters answering the phone.



Apple Vision Pro is available for pre-order on January 19, starting at $3,499 for 256GB of storage. It ships on February 2 and will be available at Apple Stores.



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Comments

  • Reply 1 of 6
    cpsrocpsro Posts: 3,227member
    "Apple Vision Pro is available for pre-order on January 19, starting at $3,499 for 256GB of storage."
    And 8 GB RAM with 16 GB upgrade for $200?
    williamlondon
  • Reply 2 of 6
    king editor the grateking editor the grate Posts: 662member
    “Uncontrollable Urge”!?! Woooottttt! 

    WE’RE ALL DEVO. 
    paisleydiscowatto_cobra
  • Reply 3 of 6
    jeffythequickjeffythequick Posts: 269member
    I think there will two classes of people on 2/2:

    Those that have the Apple Vision Pro.
    Those that wish they had the Apple Vision Pro*.

    *varying degrees, but I think these are going to be bigger than the naysayers, and some of the pundits say.

    Then there will be two classes of Apple Vision Pro owners on 2/3:

    Those that know how they'll use it, and find creative ways to use them.
    Those that regret buying them because it's just an iPad on their heads.**

    ** for now... The iPad was kind of the same thing.  Just a bunch of iPhone apps that even now, some developers just use.  
    edited January 9 byronlwatto_cobra
  • Reply 4 of 6
    MarvinMarvin Posts: 15,455moderator
    jeffythequick said:
    Those that regret buying them because it's just an iPad on their heads.**

    ** for now... The iPad was kind of the same thing.  Just a bunch of iPhone apps that even now, some developers just use.  
    It works as a display for the Mac so people will be able to use it like a monitor. That alone gives a use case for a lot of people.



    In the video, a few of the examples are more like a visor e.g Doc from Back to the Future. This setup could be more comfortable for longer periods of time than goggles.



    On the left, it wouldn't need a strap around the back of the head and the cushion wouldn't need to be custom fit or a hard material, it would just be a light blocker made of softer material and wouldn't put any pressure on the face. When you need a break from video, you would be able to flip the visor up and use them as normal AirPods.

    3D printers will probably be able to make an accessory to work like this with AirPods Max.
    williamlondonwatto_cobra
  • Reply 5 of 6
    auxioauxio Posts: 2,755member
    Marvin said:
    jeffythequick said:
    Those that regret buying them because it's just an iPad on their heads.**

    ** for now... The iPad was kind of the same thing.  Just a bunch of iPhone apps that even now, some developers just use.  
    It works as a display for the Mac so people will be able to use it like a monitor. That alone gives a use case for a lot of people.
    This is exactly what I've been saying about it. Sure those who live/work in big spaces that already have big screens don't understand it. However, there are plenty of people who live/work in small spaces for whom the ability to have a large, hi-res screen (or, beyond that, an infinite canvas) simply by putting on a headset would be transformational. Doing more with less.
    watto_cobra
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