iPhone is the only reason the US smartphone market has recovered
Overall, sales of smartphones in the US grew 8% year over year in 2023, driven by a "very robust" showing for Apple's iPhone.
iPhone 15 Pro colorful lineup
Just as with the latest global smartphone figures, a new report says that premium phones such as Apple's have done better than lower-cost devices.
According to Counterpoint Research in a note seen by AppleInsider, Apple's sell-in share rose to 64% in Q4 2023. That's the company's highest market share since Q4 2020.
That drove the overall smartphone shipments to a rise of 8% YoY, and Counterpoint ascribes both that and the iPhone's increase to Apple recovering from the disruptions following the previous year's COVID-induced factory shutdowns.
"Q4 is usually very robust for Apple given the strong demand for iPhones during the holiday sales," said Jeff Fieldhack, Counterpoint's research director for North America. "Throughout 2023, Apple made inroads in prepaid with its N-2 or N-3 devices, selling the iPhone 12 or iPhone 11 at very reduced prices, which also helped it grow its market share in this segment."
Apple tops the sales of US smartphones
Android sales declined overall as Counterpoint says that the sub-$300 market "saw the largest declines."
"The outlook for 2024 will largely depend on the US economy," wrote Counterpoint's associate director Hanish Bhatia. "It is an election year, which generally means improvements in various economic parameters."
"Therefore, demand is expected to pick up across all price segments, leading to modest growth throughout the year," continued Bhatia. "MVNOs [Mobile Virtual Network Operators] like Google Fi, which have increased their presence in national retail channels, will continue to bring competition to prepaid."
"With the Affordable Connectivity Program (ACP) funding likely ending or being reduced soon," said Bhatia, "this will be another driver for the low-end market."
Counterpoint also predicts that the premium smartphone market will continue to grow in 2024 because of generative AI features. Separately, it's been reported that Apple is planning to introduce more AI into iOS 18 for the forthcoming iPhone 16 range.
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Comments
That number is going to decrease, if current market trends continues.
Japan is the same way for Apple....
I see what you did there, the Pixel is definitely a inferior smartphone top to bottom to similar to a Chromebook, phoning home to makeup for a weak SOC that is barely ahead of 10 Pro iPhone made five-six years ago isn't a good thing.
Googles Tensor SOC and the modem they currently use in the Pixel Pro which needs to phone home for all major tasks involving over hyped AI.
https://browser.geekbench.com/mobile-benchmarks
However, I believe that in would be unfair to compare the American market with the Japanese market, both are different due to various reasons.
However, one thing is similar that competition is limited in both of them compared to countries such as China or India due to cultural reasons.