Tim Cook visits Shanghai, says China remains critical to Apple

in General Discussion

Apple CEO Tim Cook is in Shanghai for the opening of Apple Jing'an, and has been praising China while meeting with suppliers.

Two men dining, one using chopsticks and the other a fork, with a plate of dumplings between them.
Actor Zheng Kai (left) and Tim Cook having breakfast (Source; Tim Cook)

Apple Jing'an is the company's eighth store in Shanghai, and it is due to open on Thursday, March 21, 2024. Ahead of the opening, Tim Cook has been promoting Apple in China, and also talking about his company's long relationship with the country.

According to China Daily, Cook told the publication that "there's no supply chain in the world that's more critical to us than China."

Despite recent moves away from the country, Cook reportedly emphasized that Apple's nearly 30-year history with China is only going to continue.

"We've been building up and investing more and more," he said. "Today's factories are so much more modern... and in 10 years from now, we will keep advancing."

Cook met with Chinese suppliers including BYD, Lens and Everwin in Apple's Shanghai office. China Daily says the companies each made a series of product exhibitions.

Separately, Cook has also been promoting Apple during his visit, including having breakfast with prolific Chinese actor Zheng Kai.

Two men taking a selfie by a river with city skyscrapers in the background on a hazy day.
Tim Cook has posted a video of him touring Shanghai

In a post on Cook's Weibo page, he wrote about touring the city and having breakfast with Kai. According to Bloomberg, within minutes, the accompany video was watched by half a million people.

Read on AppleInsider


  • Reply 1 of 3
    gatorguygatorguy Posts: 24,340member
    PED headlines it as "Tim Cook, shanghaied" and includes Webster's definition.

    edited March 20
  • Reply 2 of 3
    danoxdanox Posts: 3,043member
    East Asia is more valuable to Apple than the EU from a Appstore and devices standpoint and so are the English speaking countries outside of the USA.
  • Reply 3 of 3
    Wonder if BYD showed him how to make a car... 

    It's sad Apple abandoned the car - which was ambitious - instead focused on useless VR goggles which only really appeal to people trying to live in a dystopian future similar "ready player one"; the transhuman agenda, something antithetical to Apple's roots as an enabler of human creativity. 

    They also missed the boat on AI. 

    That being said the camera on the 15 pro max is better than ever - mind boggling how good it is. 
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