Apple Vision Pro's first new immersive video in months is 5 minutes of old soccer clips

AppleInsiderAppleInsider
Posted:
in Apple Vision Pro

Four short immersive videos are available for Apple Vision Pro users, and after nearly two months on the market, a fifth has arrived in the form of a five-minute MLS ad.

Apple TV app in Apple Vision Pro showcasing the 2023 MLS Cup video with a player kissing a trophy
2023 MLS Cup Highlights



Apple Vision Pro can play 180-degree 8K 3D video that takes over the wearer's vision. These are called immersive experiences and are a technical achievement.

However, that technical achievement may also be an Achilles heel for the platform if it's slow or difficult to produce. More immersive content is absolutely on the way, but Apple Vision Pro owners have noticed that the scant library hasn't grown since the February 2 debut.

Approaching two months later, the first new addition to Apple's immersive video library isn't a new episode of one of the four existing experiences. Instead, it's a five-minute highlight reel of the MLS Cup that took place in December 2023.

The MLS Cup video is spectacular and exemplifies how the future of sports and immersive content will be transformative. But that was already expected -- content built for Apple Vision Pro is amazing.

Those who purchased the Apple Vision Pro on launch day expected the product to have a slow build-up as content and apps are built for the platform. However, no one could have guessed that Apple would have so little content two months in, and there's no sign of more in the near future.

A front view of the Apple Vision Pro glass. Icons for three immersive experiences are shown within.
Apple Vision Pro immersive video



As was said in our one month Apple Vision Pro review -- Apple needs to evangelize or outright pay for content. Otherwise, content creators don't have much incentive to build for a platform with under a million users.

The sizzle reel, still available in the Apple Vision Pro TV app, showcases multiple episodes of the coming immersive experiences. But if it takes three months to put together a five-minute highlight reel, a full episodic documentary could take years at this rate.

WWDC 2024 is coming, and with it, visionOS 2. There will likely be announcements related to Apple Vision Pro's content library and apps at the event -- at least, we can hope so.



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Comments

  • Reply 1 of 10
    RoderikusRoderikus Posts: 56member
    This is a typical Tim Cook product launch.
    Grab the money, lots of hollow promises, little product affinity or vision,
    Guess what the follow-up will be. Let alone the future….
    timpetus
  • Reply 2 of 10
    badmonkbadmonk Posts: 1,295member
    I do think sports and venue immersion feeds are the future for some of the VisionPro demand.  There may be technical issues, i.e. the number of immersive cameras available, their expense & difficulty in manufacturing that we are unaware of, etc.  It would be great if future iPhones could evolve to take not only 3D but immersion experiences as well.  I suspect this is a ways off.
    watto_cobra
  • Reply 3 of 10
    hexclockhexclock Posts: 1,259member
    People knew what they signed up for when they bought this thing. Test subjects. 
  • Reply 4 of 10
    MarvinMarvin Posts: 15,326moderator
    It's less than 2 months since launch. It takes longer than 2 months to produce quality content. Blue Planet 2 took 4 years to make:

    https://www.livekindly.com/bbcs-blue-planet-2/

    Average Hollywood movie is just over 1 year of production/post-production:

    https://filmstry.net/blog/2019/08/20/how-long-does-the-average-hollywood-movie-take-to-make/

    It would have made sense to film 2024 Apple TV+ Originals in Immersive format like Severance season 2 but it depends on if they wanted to maintain some secrecy around Vision Pro. They might only have started using it on productions after the June 2023 announcement.

    For now, watching normal movies and existing 3D movies is worthwhile.

    watto_cobra
  • Reply 5 of 10
    StrangeDaysStrangeDays Posts: 12,886member
    Roderikus said:
    This is a typical Tim Cook product launch.
    Grab the money, lots of hollow promises, little product affinity or vision,
    Guess what the follow-up will be. Let alone the future….
    This is a typical nonsense post. Lots of claims, little facts or data.
    watto_cobrapaisleydiscomacgui
  • Reply 6 of 10
    auxioauxio Posts: 2,728member
    StrangeDays said:
    Roderikus said:
    This is a typical Tim Cook product launch.
    Grab the money, lots of hollow promises, little product affinity or vision,
    Guess what the follow-up will be. Let alone the future….
    This is a typical nonsense post. Lots of claims, little facts or data.
    And don't dare turn that same critical eye on other companies in the industry.
    watto_cobra
  • Reply 7 of 10
    entropysentropys Posts: 4,168member
    Marvin, I would think a decent strategic plan for the launch of this product would have string of releases of various kinds dripping out on a regular basis (say every week or so) to keep the Vision Pro in the headlines.  Many of them mostly completed way before the Vision Pro was actually released.
    watto_cobragatorguy
  • Reply 8 of 10
    paisleydiscopaisleydisco Posts: 87member
    Marvin said:

    It would have made sense to film 2024 Apple TV+ Originals in Immersive format like Severance season 2 but it depends on if they wanted to maintain some secrecy around Vision Pro. They might only have started using it on productions after the June 2023 announcement.


    THIS. 100%


  • Reply 9 of 10
    macguimacgui Posts: 2,360member
    Marvin said:
    It's less than 2 months since launch. It takes longer than 2 months to produce quality content. Blue Planet 2 took 4 years to make:

    For now, watching normal movies and existing 3D movies is worthwhile.

    This is why I'm interested in the AVP in the first place. And loading my own content is key and a question I still have yet to see answered.

    That link was awesome, thanks.

    On an unrelated note, all the various AI videos such as that with Andrew holding the HomePod and others in the 'playlist' no longer play on my Mac, Monterey, and Safari though they used to. Lots of possibilities but as AI done anything within the last several months that might explain this?
  • Reply 10 of 10
    MarvinMarvin Posts: 15,326moderator
    entropys said:
    Marvin, I would think a decent strategic plan for the launch of this product would have string of releases of various kinds dripping out on a regular basis (say every week or so) to keep the Vision Pro in the headlines.  Many of them mostly completed way before the Vision Pro was actually released.
    There was a writers strike from May until the end of September last year. This halted production on a lot of content and cost the industry billions:

    https://en.wikipedia.org/wiki/List_of_productions_impacted_by_the_2023_Writers_Guild_of_America_strike

    Severance season 2 only resumed production in January this year:

    https://appleinsider.com/articles/24/01/29/apple-tv-workplace-thriller-severance-returns-to-production

    Silo season 2 was delayed too and finished filming in March but post-production could push it to 2025:

    https://screenrant.com/when-silo-season-2-can-release-filming-end/
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