Rising popularity of older iPhone models drove down average selling prices in June quarter...
A metric used to gauge iPhone sales performance suggests a decrease in the average selling price in the June 2024 quarter due to the popularity of older models.
![A hand holding a black iPhone 15 Plus with dual cameras and the Apple logo on the back against a blurred wooden background.](https://photos5.appleinsider.com/gallery/60559-124579-black-iPhone-15-in-hand-xl.jpg)
iPhone 15 Plus
Apple stopped reporting iPhones' Average Selling Price (ASP) in 2018. However, Consumer Intelligence Research Partners (CIRP) have maintained the US-WARP, which closely mirrors the ASP, minus the global scope and wholesale discounts.
In the June 2024 quarter, US-WARP was recorded at $966, representing a decline from $995 in the March 2024 quarter but shows an increase from $948 in the June 2023 quarter. Notably, the March 2024 figure was the highest ever estimated by CIRP.
The impact of older models
The sales shift towards older, less expensive iPhone models is a significant factor influencing US-WARP. The observed trend in the June 2024 quarter mirrors the decline seen in June 2023, a reflection of Apple's iPhone launch calendar.
![Line graph of average prices from June 2022 to June 2024, showing fluctuations between $918 and $995.](https://photos5.appleinsider.com/gallery/60559-124578-0d3c1076-5371-4da8-8d81-c91c29d82f74_1127x825-xl.jpg)
iPhone US-Weighted Average Selling Price
As dedicated upgraders purchase new models soon after release, the remaining buyers in subsequent quarters are less inclined to buy the latest and more expensive models.
The shift has implications for Apple's sales strategy and investor expectations. While the overall unit sales remain high, the increased share of lower-priced models suggests a weaker sales quarter in revenue.
The impact on Apple's revenue is evident in the higher percentage of Android switchers and repeat iPhone buyers opting for less expensive models. As the company prepares to release its financial results on August 1, these insights provide a clearer understanding of the underlying sales dynamics and potential challenges ahead.
Read on AppleInsider
Comments
Why Apple is taking till the iPhone 17 slim to get the weight under control is beyond me. I know plenty of people who have no interest in the newer iPhone models because they are too heavy.
A friend I talked to this weekend said they had to modify their entire setup to keep all credit cards, ids, etc, in a "iPhone 15 Pro Max case" so that they only had to cary 1 thing around with them. It was ridiculously heavy. -- iPhone 15 Pro Max is 7.81 ounces ~ nearly 1/2 pound!!
I send new Apple users to iPhone Resale websites, telling them to wait for Apple to get the Weight under control. Most resell websites still have AppleCare+ on the phones, and you can extend it Month-to-Month after that, no need to buy new from Apple. You still get the repair coverage, replacement, etc.
~ Long time Apple user, 1996 forward.
I've upgraded every couple of years since my iPhone 3S.
Now, my iPhone is almost four years old, and I still see no viable upgrade path with Apple. I fear I'll be one of those folks holding on to their iPhones until they're labeled vintage, despite my strong interest in upgrading.
Bring back a normal-sized and weighted iPhone!!!