Apple charging extra for future Apple Intelligence features is probable -- but not imminen...

AppleInsider

Analysts are spitballing that Apple could charge $20 per month for Apple Intelligence -- but the problem is, in the short term, this isn't based on anything and is mostly wishful analyst thinking.

Apple is not doing this, at least not yet

This is the kind of analyst predictions that are not technically incorrect, and might come true in some form in the future on an infinite timeline -- but they're also entirely wrong for the timetable that matters. Apple could charge $20 for parts of Apple Intelligence, just as the company could launch a range of furniture.

According to stock analysts who always seem to ask the same questions over and over at the earnings conference calls speaking to CNBC, it's coming real soon. Specifically, assorted analysts have pointed out to the broadcaster that Apple charges for services, and that AI costs money.

Apple prefers to make money instead of spending it -- this is the quality of analysis on show here. Anyway, the stock analysts postulate that Apple could pass on that AI cost to its subscribers.

Plus, ChatGPT charges for more advanced AI features, and so does Microsoft, therefore Apple could, too. Also, reportedly Samsung is said to be "considering various revenue models" for its Galaxy AI.

But Apple isn't charging yet. It's hard to give away something like Apple Intelligence for free and then start charging for it later.

For instance, Apple would find it very difficult to turn around and say the Writing Tools feature now requires a subscription. It would be easier if it later introduced some wholly new feature, but none of these analysts have the remotest clue what that could be.

Given that the analysts are not wrong that AI costs money and that, startlingly, Apple likes earning cash, there is already one thing that might fit as a chargeable extra. It's that Apple has already said it is working with ChatGPT now, but it's going to add additional partners.

Those partners, such as Google Gemini, could also be fully baked into the system like ChatGPT is. But they, and other AI tools, could be offered through a new App Store.

That's been rumored before, and it is a better guess than just saying Apple will want to pass on costs to users.

But none of this is going to happen this year or next. Right now, Apple has a lot to do getting Apple Intelligence right, and getting it established, before trying to build on it.

So for now, this is just stock analysts, without any real basis in fact, hoping that Apple makes a little bit more money for software, because then the stock price might go up.



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apple4thewin

Would it happen? Yes. Will Apple make it an individual subscription? Possibly. Will it be part of Apple One? Almost guaranteed.

DAalseth

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

apple4thewin

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

DAalseth

apple4thewin said:

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

I DESPISE text prediction. I killed it instantly every time it appears on every system I work with. 

Do you know anyone with a food allergy? A reaction to something, say bell peppers. It’s easy to say, ‘just don’t eat the’. but then you discover that it’s getting added to everything from salad dressings to turkey stuffing to fish seasoning. Everything is contaminated. 

This morning I found the configuration application for my Logitech mouse has ChatGPT in it. Everything is contaminated and it’s enshittifying everything it touches. 

apple4thewin

DAalseth said:

apple4thewin said:

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

I DESPISE text prediction. I killed it instantly every time it appears on every system I work with. 

What about when you write a word incorrectly? And yes spell check has been around for a long time but it has been improving and working faster (for the most part looking at you Windows).

apple4thewin

DAalseth said:

apple4thewin said:

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

I DESPISE text prediction. I killed it instantly every time it appears on every system I work with. 

Do you know anyone with a food allergy? A reaction to something, say bell peppers. It’s easy to say, ‘just don’t eat the’. but then you discover that it’s getting added to everything from salad dressings to turkey stuffing to fish seasoning. Everything is contaminated. 

This morning I found the configuration application for my Logitech mouse has ChatGPT in it. Everything is contaminated and it’s enshittifying everything it touches. 

Yeah food allergies like that do suck cause I have a friend that sometimes forgets they are allergic to x thing, but at least with AI features you can’t get a reaction to it. Do you even take photos on your iPhone? Just that process itself has machine learning.

Edit: i found a link to what you are talking about https://www.forbes.com/sites/marksparrow/2024/04/17/logitech-accesses-chatgpt-with-the-click-of-your-mouse-or-keyboard/ interesting but understandable that it is a feature most people don’t have a need for.

danox

Set a placeholder price at the beginning at introduction or don’t charge for it at all. Adding a price later will just create a lynch mob.

DAalseth

apple4thewin said:

DAalseth said:

apple4thewin said:

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

I DESPISE text prediction. I killed it instantly every time it appears on every system I work with. 

What about when you write a word incorrectly? And yes spell check has been around for a long time but it has been improving and working faster (for the most part looking at you Windows).

I use the words I use because those are the words I want to use. I find Predictive Text to be distracting, and annoying. At least half the time it guesses wrong anyway. It disrupts the flow of words, breaks my concentration. Ever try to recite a poem when someone is talking right next to you? Ever try to say a sequence of numbers when someone is loudly saying random numbers in your ear? That is what I find Predictive Text to be like. As I said I despise it. 

As far as spelling check, that has only one way to go. I HOPE AI makes it better. A few years ago it would be adequate. Now I regularly have it mark correctly spelled words and suggest previous misspellings that I had typed. I’ll type ‘mountain’ and it will suggest ‘jountain’ because that one time the week before I fat fingered it. 

apple4thewin said:

DAalseth said:

apple4thewin said:

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

I swear people don’t understand the part of “don’t use it then!” To be honest the average consumer would be using portions of the siri update and the improved text prediction. These two things maybe even just text prediction/grammar fix people (like above) would use.

I DESPISE text prediction. I killed it instantly every time it appears on every system I work with. 

Do you know anyone with a food allergy? A reaction to something, say bell peppers. It’s easy to say, ‘just don’t eat the’. but then you discover that it’s getting added to everything from salad dressings to turkey stuffing to fish seasoning. Everything is contaminated. 

This morning I found the configuration application for my Logitech mouse has ChatGPT in it. Everything is contaminated and it’s enshittifying everything it touches. 

Yeah food allergies like that do suck cause I have a friend that sometimes forgets they are allergic to x thing, but at least with AI features you can’t get a reaction to it. Do you even take photos on your iPhone? Just that process itself has machine learning.

Yes the iPhone is a good example of when AI can be good. I was amazed by the pictures I took of the aurora a few months ago. I’ve also been frustrated with it deciding to override exposure and such settings that I entered, or add processing to bring out one thing, when I was actually shooting something else. At least it isn’t like Samsung that just puts its own picture in place of what you shot. 

Just keep AI away from my creative work, my writing, my graphics, my art. I don’t want it creating automatic replies to my texts or emails. I don’t want it deciding what is important and create a summary of something. I don’t want it to edit or rewrite me. When I create a graphic or an image or even an icon I will be the one to put in every brush stroke. 

9secondkox2

When it’s so closely integrated into the operating system, charging extra eod be ridiculous. 

Just bake it in snd let it be yet another quality differentiator for the Mac. 

Nobody wants Microsoft style subscriptions. 

Stabitha_Christie

DAalseth said:

That would be fantastic. Then I could just not subscribe and not have to deal with that s***

Apple Intelligence is opt in. If you don't turn it on then you won't see the features. You are spending a lot of time griping about something that won't impact you. 

OnPartyBusiness

I don’t want to see this rolled into Apple one. I need it to be a separate chargeable  feature because I have no use for Apple Music, arcade, fitness, etc. And I don’t want to pay for them just to get Apple Intelligence features. $20 a month would be ridiculous.

MacPro

My suspicion is that Apple AI will be part of the OS and free.