Flagship smartphone showdown - Apple iPhone 15 Pro vs Google Pixel 9 Pro

Posted:
in iPhone edited August 15

Google's latest smartphone, announced on August 13, was a pre-emptive strike on the iPhone 16 Pro. Here's how the Pixel 9 Pro and Pro XL fare against Apple's existing iPhone 15 Pro and Pro Max.

Two modern smartphones side by side, one showcasing its front and back, the other displaying a colorful abstract screen. Green gradient background.
iPhone 15 Pro and Pro Max [left], Google Pixel 9 Pro and XL [right]



On August 13, Google held its usually-scheduled launch of new hardware for consumers to buy. As expected, the event included a variety of Pixel smartphones.

Two of the list in the roster are Pro models, specifically the Pixel 9 Pro and Pixel 9 Pro XL. These two offer some premium features beyond what the standard Pixel 9 Pro can offer to consumers.

And, they're aimed directly at the iPhone 15 Pro, and forthcoming iPhone 16 Pro.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Specifications




SpecificationsiPhone 15 Pro,
iPhone 15 Pro Max
Google Pixel 9 Pro,
Google Pixel 9 Pro XL
Price (starting)$999 (Pro),
$1,199 (Pro Max)
$999 (Pro),
$1,099 (Pro XL)
Dimensions (inches)5.77 x 2.78 x 0.32 (Pro),
6.29 x 3.02 x 0.32 (Pro Max)
6 x 2.8 x 0.3 (Pro),
6.4 x 3 x 0.3 (Pro XL)
Weight (ounces)6.60 (Pro),
7.81 (Pro Max)
7 (Pro),
7.8 (Pro XL)
ProcessorA17 ProGoogle Tensor G4,
Titan M2 security co-processor
Storage128GB (Pro),
256GB,
512GB,
1TB
128GB,
256GB,
512GB,
1TB
Display type6.1-inch Super Retina XDR (Pro),
6.7-inch Super Retina XDR (Pro Max),
ProMotion,
Always-on display,
TrueTone
6.3-inch Super Actua OLED (Pro),
6.8-inch Super Actua OLED (Pro XL),
120Hz display
Resolution2,556 x 1,179 at 460ppi (Pro),
2,796 x 1,290 at 460 ppi (Pro Max)
2,856 x 1,280 at 494ppi (Pro),
2,992 x 1,344 at 482ppi (Pro XL)
BiometricsFace IDUnder-display fingerprint reader,
Face Unlock
Connectivity5G (Sub-6GHz and mmWave),
Gigabit-class LTE,
Wi-Fi 6E,
Bluetooth 5.3,
Ultra Wideband Gen 2,
Emergency SOS via Satellite,
Roadside Assistance via Satellite,
USB-C
5G (Sub-6GHz and mmWave)
Gigabit-class LTE
Wi-Fi 7
Bluetooth 5.3
Ultra Wideband
USB-C
Satellite SOS
Rear Cameras48MP Wide
12MP Ultra Wide
12MP Telephoto with 3x optical zoom (Pro),
12MP Telephoto with 5x optical zoom (Pro Max)
50MP Octa PD Wide
48MP Quad PD Ultra Wide
48MP Telephoto with 5x optical zoom
Video4K 60fps,
4K 60fps HDR with Dolby Vision,
1080p 240fps Slo-Mo
ProRes 4K 60fps with external recording,
Cinematic Mode,
Action Mode
8K 30fps
4K 60fps with HDR,
1080p 240fps Slo-Mo
Optical image stabilization,
Electronic image stabilization
Front Camera12MP TrueDepth with Autofocus42 MP with Autofocus
AudioStereo speakers,
Wide spectrum Microphones
Stereo speakers,
3 Microphones
Battery SizeUp to 23 hours video playback (Pro),
Up to 29 hours video playback (Pro Max)
24+ hours
ColorsBlack Titanium,
White Titanium,
Blue Titanium,
Natural Titanium
Porcelain,
Rose Quartz,
Hazel,
Obsidian

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Physical dimensions



The iPhone 15 Pro line is made up of a titanium and glass sandwich, helping reduce the weight compared to earlier Pro models.

At 5.77 inches long and 2.78 inches wide, the iPhone 15 Pro is optimized for what most of the market wants for holdability and pocketability. The 6.29 by 3.02-inch Pro Max is a much larger beast, but still just about manageable by users.

Both iPhone models are 0.32 inches thick. This is marginally thicker than the iPhone 14 Pro, the 2023 release, but Apple has been said to be planning a return to thinner hardware.

With the M4 13-inch iPad Pro being practically two-thirds the thickness at 0.20 inches, it does hint at what future iPhones could be like.

The Pixel 9 Pro has an updated design, with a matt glass back and a dual-finish camera bar. It's surrounded by a polished aluminum frame on the outside.

Side view of a modern smartphone lying flat, displaying its thin profile, volume buttons, and a camera bump.
The Google Pixel 9 Pro is about as thin as the iPhone 15 Pro.



Measuring 6 inches long and 2.8 inches wide, the Pixel 9 Pro is a bit longer than the iPhone 15 Pro. Likewise, the Pixel 9 Pro XL's 6.4-inch length and 3-inch width makes it longer but just as narrow as the iPhone 15 Pro Max.

Google reports the thickness of both its models as 0.3 inches, but it is unclear if it is rounding down or an exact measurement.

Apple made its Pro and Pro Max weigh in at 6.6 ounces and 7.81 ounces respectively. The Pixel 9 Pro XL is comparable to the Pro Max at 7.8 ounces, but the Pixel 9 Pro is heavier than the Pro at 7 ounces.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Display



Apple employs two different sizes of display for its smartphones. The iPhone 15 Pro has a 6.1-inch Super Retina XDR display, while the iPhone 15 Pro Max has a 6.7-inch version.

Both OLED displays, they are also always-on screens with HDR and TrueTone support. ProMotion is also available, with the refresh rate varying up to 120Hz depending on the content being viewed.

Google has gone for a similar approach with its smartphone displays. The Super Actua LTPO OLED panels measure 6.3 inches on the Pro, 6.8 inches on the Pro XL.

Just as Apple includes ProMotion in its screens, Google offers a refresh rate of up to 120Hz with its versions.

Resolution-wise, Apple's smartphones are 2,556 by 1,179 for the iPhone 15 Pro, 2,796 by 1,290 for the Pro Max.

Two hands holding smartphones with colorful abstract wallpaper on the screens. The left hand is light-skinned, the right hand is dark-skinned.
The two sizes of Pixel 9 Pro.



The Google Pixel Pro has a 2,856 by 1,280 resolution, while the Pro XL is at 2,992 by 1,344 pixels. This does make sense since the Pixel displays are physically larger than the iPhone counterparts.

On a pixel density level, Apple's 460 pixels per inch for both models is beaten by the Pixels. Google manages 494ppi for the Pro and 482 ppi for the Pro XL.

For brightness, Apple claims its Pro models can manage 1,000 nits for typical content, 1,600 bits of peak brightness for HDR, and 2,000 nits peak brightness for outdoor usage.

Google, meanwhile, says both models can handle up to 2,000 nits for HDR content and 3,000 nits at peak.

All of the phones have a similar contrast ratio of up to 2 million to 1.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Cameras



Around the back of the iPhone 15 Pro and Pro Max are a trio of cameras, with the Wide offering a 48-megapixel sensor with second-gen sensor shift optical image stabilization. There's also the 12-megapixel Ultra Wide camera with a 120-degree field of view.

The Telephoto in the Pro has a 12-megapixel sensor and a 2x magnification, along with sensor-shift OIS. The Pro Max also uses a tetraprism lens arrangement, increasing the maximum optical zoom to 5x.

Video-wise, the iPhones can capture 4K video at up to 60fps, and 1080p Slo-mo at up to 240fps. There's a 4K HDR Cinematic mode at up to 30fps, an Action mode at 2.8K up to 60fps, and Spatial Video at 1080p 30fps.

Its more professional-quality video features include HDR support with Dolby Vision at 4K 60Hz, support for Log video recording and the Academy Color Encoding System, and Macro capabilities. Even more useful, you can also record ProRes video at 4K 60fps directly to an external hard drive.

The rear cameras are also aided by LiDAR, which helps with focusing in low-light situations among other areas.

A gray smartphone with a horizontal camera bar on the top back, featuring three lenses and an LED flash, with a 'G' logo in the center.
The rear of the Google Pixel 9 Pro XL



Google's camera choices start with a 50MP Octa PD Wide camera, accompanied by a 48MP Quad PD Ultrawide camera. The 48MP Quad PD Telephoto camera offers a 5x optical zoom, but it can handle a "Super Res Zoom" of up to 30x.

The rear cameras also have optical and electronic image stabilization for the Wide and Telephoto sensors. A Multi-zone laser detect autofocus (LDAF) is also on the back.

The Pixel video features include 8K video at 30fps, 4K 60fps HDR support, cinematic blur and panning, 240fps slo-mo, and even Super Rez Zoom video. For the front camera, it's capable of 4K 60fps video.

Around the front, the TrueDepth camera array in the top of the iPhones houses a 12-megapixel camera. Capable of 4K 60fps video, HDR, ProRes, and other pro-level features, it also has depth mapping capabilities which are used for Face ID and other applications.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Processing



Inside the iPhones is the A17 Pro chip, which has a six-core CPU consisting of two performance and four efficiency cores. It's joined by a 6-core GPU and a 16-core Neural Engine, which will handle most of the on-device Apple Intelligence processing.

Accompanying the A17 Pro is 8 gigabytes of LPDDR5 memory.

The Pixels are powered by the Google Tensor G4 chip. It has a 1-3-4 configuration, with one powerful core flanked by three mid-size cores and four low-powered cores. This is technically one fewer mid-core than the G3, but with higher clock speeds, it should balance out overall.

To go with the chip, Google also has the Titan M2 security coprocessor, as well as double the memory at 16GB.

At this stage, and without benchmarks of the Tensor G4 available, we can't directly compare it against the A17 Pro. What we can say is that both Apple and Google have geared their devices to a more AI-centric future.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Connectivity, power, and other features



Both smartphone families offer 5G support, covering both mmWave and Sub-6Ghz bands, and LTE.

Wi-Fi 6E support is available on iPhone while Pixel uses Wi-Fi 7, along with Bluetooth 5.3 across both product families. Ultra Wideband support is offered on both sides, while USB-C is used for physical connectivity.

NFC is supported on both, but Apple locks its implementation down so it's mainly just used by users for payments.

The iPhones also connect with satellites, via its Emergency SOS via Satellite and Roadside Assistance via Satellite features. Google has its own Satellite SOS feature.

For power, Apple claims the Pro and Pro Max can handle up to 23 hours and 29 hours respectively for video playback. Google says each model has over 24 hours of battery life, based on a mix of features being used over time.

Recharging the iPhones can be done using USB-C or via MagSafe wireless charging on the rear. Google also has USB-C and Qi charging capabilities.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Storage, color, and price



Apple offers the iPhone 15 Pro and Pro Max in four color options: Black Titanium, White Titanium, Blue Titanium, and Natural Titanium. The Pixel 9 Pro and XL are also offered in four options: Porcelain, Rose Quartz, Hazel, and Obsidian.

The iPhone 15 Pro and both Pixel 9 Pro models are available in four capacities: 128GB, 256GB, 512GB, and 1TB. The iPhone 15 Pro Max can be bought in the top three capacities, not the 128GB option.

Pink smartphone with a 'G' logo, rear camera array, and sleek design, viewed from the back and angled to the left against a white background.
The Rose Quartz option of Google Pixel 9 Pro



The iPhone 15 Pro with 128GB of storage starts at $999, with the 256GB Pro Max starting from $1,199.

The Google Pixel 9 Pro is $999 at its lowest capacity, while the Pro XL starts at $1,099.

iPhone 15 Pro vs Google Pixel 9 Pro and Pro XL - Which to buy



Considering the matchup in a platform-agnositic way, there's an awful lot that leans in Google's direction. The longer displays with higher resolutions and higher brightness work in Google's favor.

The camera system, too, also leans towards the Pixels. The Wide cameras are comparably high resolution, but Google's choice for 48MP cameras for the Ultra Wide and the Telephoto cameras stiffly beats Apple's continued love affair with the 12MP sensor.

Even the front camera in the Pixels at 42MP trounces the 12MP in Apple's TrueDepth array.

We can safely say that the two device lines are very comparable, for the moment at least. Things could considerably change when it comes to September and the anticipated launch of the iPhone 16 Pro range.

For the moment, the Pixel 9 Pro and XL are practically one of the best choices if you want an Android device. Especially one that benefits significantly from being at the forefront of Google's AI work.

The iPhone 15 Pro and Pro Max are the first iPhones to benefit from Apple Intelligence, Cupertino's attempt to wade into the generative AI market. But, with the next generation of iPhones just weeks away, it's easier to advise to hold onto your cash until that model comes out.

Where to buy the Google Pixel 9 Pro and iPhone 15 Pro



The Google Pixel 9 Pro is available to order now at Amazon and Best Buy, with a starting retail price of $999.99.

Wireless carriers, meanwhile, are currently incentivizing the iPhone 15 Pro with offers up to $1,000 off. The best iPhone deals are at your fingertips in our roundup, but you can also jump straight to the individual carriers below.



Read on AppleInsider

Comments

  • Reply 1 of 11
    DAalsethDAalseth Posts: 2,951member
    Well, for me Android is DOA. But this does show that Apple needs to do some significant improvements to stay competitive. There’s been a lot of talk about how huge the iP17 will be next year. Apple really shouldn’t wait. Bumping all the 16 cameras to 48mpxl would be a good start. 
    watto_cobra
  • Reply 2 of 11
    XedXed Posts: 2,800member
    DAalseth said:
    Well, for me Android is DOA. But this does show that Apple needs to do some significant improvements to stay competitive. There’s been a lot of talk about how huge the iP17 will be next year. Apple really shouldn’t wait. Bumping all the 16 cameras to 48mpxl would be a good start. 
    Yeah, this has a lot of great features which includes the Satellite SOS and under-the-screen fingerprint reader. That said, I do see that their Satellite SOS feature doesn't work in two US states and I hadn't seen a mention for working outside the contiguous US. I do wonder if this features, while nice, aren't quite the level of quality that Apple tends to include. For example, I would love t have an under-the-screen fingerprint reader on an iPhone but not at the expense o being a poorly implemented biometric or one doesn't have a high level o security, like their previous implementation.

    Pixel has some SW features with the camera that I'm liking and hope come to IOS.
    watto_cobra
  • Reply 3 of 11
    sdw2001sdw2001 Posts: 18,026member
    We’ve reached the point where the specs are close enough that they don’t matter.  You can’t have a gear to head and then say you’re evaluating it in a platform independent way. The platform is everything.  Apple’s image processing, and “ the whole is greater than the sum of its parts” approach literally affects everything one does with a smart phone.  It ends up coming down to design, preferences , and OS preference.  Personally, I use both iOS and android almost every day. Android absolutely sucks next to iOS in my opinion. So there’s no way I would even consider an android phone unless I had to.   

    As an aside, i’m not really sure for whom these articles are written. This isn’t a technology blog or consumer report site. It’s called AppleInsider. Is anyone consulting AppleInsider to see if they should buy an iPhone or a Google pixel? I really doubt it. It seems to me articles like this or nothing but revenue drivers.   
    pulseimageswatto_cobra
  • Reply 4 of 11
    XedXed Posts: 2,800member
    sdw2001 said:
    We’ve reached the point where the specs are close enough that they don’t matter.  You can’t have a gear to head and then say you’re evaluating it in a platform independent way. The platform is everything.  Apple’s image processing, and “ the whole is greater than the sum of its parts” approach literally affects everything one does with a smart phone.  It ends up coming down to design, preferences , and OS preference.  Personally, I use both iOS and android almost every day. Android absolutely sucks next to iOS in my opinion. So there’s no way I would even consider an android phone unless I had to.   

    As an aside, i’m not really sure for whom these articles are written. This isn’t a technology blog or consumer report site. It’s called AppleInsider. Is anyone consulting AppleInsider to see if they should buy an iPhone or a Google pixel? I really doubt it. It seems to me articles like this or nothing but revenue drivers.   
    I find it interesting. I probably wouldn't have heard about this earlier. I then skimmed an already edited video of all the devices announced yesterday but I had to seek that out.

    But none of that is here nor there. This does relate to the iPhone even if just as a competitor, so we should expect to see such articles on AI if they think it will be generate traffic.
    watto_cobraAlex_V
  • Reply 5 of 11
    chasmchasm Posts: 3,493member
    sdw2001 said:
    As an aside, i’m not really sure for whom these articles are written. This isn’t a technology blog or consumer report site. It’s called AppleInsider. Is anyone consulting AppleInsider to see if they should buy an iPhone or a Google pixel? I really doubt it. It seems to me articles like this or nothing but revenue drivers.   
    Good thing you came along to help those poor confused people who run the site to help them define what they are or should be! LOL

    Here’s some insight that might help you in the future: while a news site might particularly focus on one thing, it’s allowed to cover other things it thinks or has evidence attracts the interest of readers that is related to its core focus. WOAH, right??

    Boy’s Life magazine is not exclusively focused on boys, their lives, or scouting. It covers other stuff as well.
    Sports Illustrated has a bikini issue. Playboy isn’t just pictures of naked women. SHOCK!!

    What’s going on with Apple’s competition is probably of interest to Apple fans. Areas in which those competitors are gaining on or surpassing Apple should be of GREAT interest to Apple fans. It’s funny, I don’t see a comment from you objecting to the story about how Google might get broken up by the DOJ either, even though that has very little to do with Apple.

    Possibly … just possibly … your opinion on what AppleInsider should and shouldn’t cover is a tiny wee little bit subjective and limited to your personal interests, when in fact there is a wider range of readers with wider viewpoints out there. Possibly that’s why AppleInsider doesn’t make everyone read every article on the site, but offer a snippet from each so that readers can choose to read what interests them. OMG!!!
    muthuk_vanalingamavon b7bala1234
  • Reply 6 of 11
    Alex_VAlex_V Posts: 235member
    Conclusion: Smartphone A is made by a company that respects your privacy, and does much to protect it. After all, your smartphone has a lot of personal information that you want to keep private. Smartphone B is made by a company whose business model is to spy on you for profit. Nothing that you do on that phone is private. Decision, decisions, decisions.
    DAalseth
  • Reply 7 of 11
    longfanglongfang Posts: 506member
    At this point in time I’m so entrenched in the iOS ecosystem that the only way I’d be switching is if Apple went bankrupt. 
  • Reply 8 of 11
    Alex_V said:
    Conclusion: Smartphone A is made by a company that respects your privacy, and does much to protect it. After all, your smartphone has a lot of personal information that you want to keep private. Smartphone B is made by a company whose business model is to spy on you for profit. Nothing that you do on that phone is private. Decision, decisions, decisions.
    Apple vs Google in privacy has unfortunately become a battle of the "lesser evil" and you're saying Apple is (still) the lesser evil. 

    Once upon a time, this was Apple's DNA and belief - when Jobs was around, basically.

     Since then, the "why" has changed. Apple has more privacy because (1) it can use it for advertising, and (2) it's been pretty bad at making its ad system work and (3) that's because of motivation, Apple makes all its money on hardware. 

    The moment Apple figures out how to add a billion in revenue to the bottom line by compromising your privacy, you can bet they will choose the money. So that advantage is on unstable ground. 

    Apple has already compromised its values too many times to count, removing apps from app stores in Hong Kong on request of the Chinese government, removing apps on behest of the US government, basically any government anywhere asks Apple to censor the app store, Apple does it. This is about protecting profits - I am not saying it's unreasonable, but ... given that Apple loves to get on the high horse on political topics, it's hypocritical to the extreme. They do the dirty like all other large conglomerates. 

    They basically do not have values. They only care about profits, and anything that they do that they pretend to be values, like diversity, are actually things that imrpove their bottom line and they wouldn't do any of them if they negatively affected the bottom line. That's not values. That's hypocrisy. Would be better to be honest. 

    Google has long abandoned its "don't be evil" corporate motto. And they've gotten ever more evil. 
    muthuk_vanalingamavon b7
  • Reply 9 of 11
    Also Apple has entered a stalemate with the FBI where they don't officially cooperate with the FBI but where they also not close hardware and software backdoors that the FBI through 3rd party vendors exploits to unlock the phones anyway. 

    That's why the FBI and US govt has stopped complaining. They get get into any iPhones. 

    Apple is pretending to care but never actively tries to shut down these backdoors. 

    Everyone's happy and saving face, and your data is an open book in the process, but Apple can say "it's not our fault". 
  • Reply 10 of 11

    sdw2001 said:
    We’ve reached the point where the specs are close enough that they don’t matter.  You can’t have a gear to head and then say you’re evaluating it in a platform independent way. The platform is everything.  Apple’s image processing, and “ the whole is greater than the sum of its parts” approach literally affects everything one does with a smart phone.  It ends up coming down to design, preferences , and OS preference.  Personally, I use both iOS and android almost every day. Android absolutely sucks next to iOS in my opinion. So there’s no way I would even consider an android phone unless I had to.   

    As an aside, i’m not really sure for whom these articles are written. This isn’t a technology blog or consumer report site. It’s called AppleInsider. Is anyone consulting AppleInsider to see if they should buy an iPhone or a Google pixel? I really doubt it. It seems to me articles like this or nothing but revenue drivers.   
    Why is Android worse than iPhone? 

    I've had iPhones since forever and in the past, yeah, even scrolling was bad on Android, it was a joke. 

    But nowadays, Android is looking pretty good, when I check it out on friends' phones. So I have been considering jumping ship, also because Apple no longer is the good guys, sadly that has ended a long time ago. Now we only have bad guys. 
  • Reply 11 of 11
    Alex_VAlex_V Posts: 235member
    Alex_V said:
    Conclusion: Smartphone A is made by a company that respects your privacy, and does much to protect it. After all, your smartphone has a lot of personal information that you want to keep private. Smartphone B is made by a company whose business model is to spy on you for profit. Nothing that you do on that phone is private. Decision, decisions, decisions.
    Apple vs Google in privacy has unfortunately become a battle of the "lesser evil" and you're saying Apple is (still) the lesser evil. 

    Once upon a time, this was Apple's DNA and belief - when Jobs was around, basically.

     Since then, the "why" has changed. Apple has more privacy because (1) it can use it for advertising, and (2) it's been pretty bad at making its ad system work and (3) that's because of motivation, Apple makes all its money on hardware. 

    The moment Apple figures out how to add a billion in revenue to the bottom line by compromising your privacy, you can bet they will choose the money. So that advantage is on unstable ground. 

    Apple has already compromised its values too many times to count, removing apps from app stores in Hong Kong on request of the Chinese government, removing apps on behest of the US government, basically any government anywhere asks Apple to censor the app store, Apple does it. This is about protecting profits - I am not saying it's unreasonable, but ... given that Apple loves to get on the high horse on political topics, it's hypocritical to the extreme. They do the dirty like all other large conglomerates. 

    They basically do not have values. They only care about profits, and anything that they do that they pretend to be values, like diversity, are actually things that imrpove their bottom line and they wouldn't do any of them if they negatively affected the bottom line. That's not values. That's hypocrisy. Would be better to be honest. 

    Google has long abandoned its "don't be evil" corporate motto. And they've gotten ever more evil. 

     That is like saying that nurses and doctors only go into medicine because they have a fetish for the colour green. 

    Apple has had a long-standing commitment to privacy. Here is Steve Jobs talking about it in 2010: https://www.youtube.com/watch?v=XPogdNafgic
    At the time, I didn’t understand what was a stake. Companies like Google and Facebook had secretly figured out their business model and were implementing it wholesale — unlimited surveillance of their users, massive data collection, for the purpose of targeted advertising. Interestingly, the horrifically dystopian United States NSA were doing similar things around the same time: these people realised that they could now build the capacity to spy on everyone on earth. 

    Apple doesn’t spy on us, because they are a hardware, software, and services company. They always were. They enjoy stunning success with that business model. It is the perfect argument against the Google-business-model. We don’t have to enter into a Faustian bargain with a bunch of duplicitous tech-bros: “We’ll install an OS on your Samsung smartphone for FREE! (And in return we’ll spy on you forever)” That part in brackets is unadvertised and unacknowledged, and most consumers simply don’t know about it, which I why I bring it up at every opportunity. Remember how Google and others pushed back strongly when Apple introduced app privacy settings? What was all the fuss about? Apple was letting users know, and giving them a say in the matter. That is what Google objected to. Compare Apple’s and Alphabet’s Sankey charts:
    https://realrate.ai/wp-content/uploads/2023/01/Apple-Sankey-chart.webp
    https://miro.medium.com/v2/resize:fit:1400/format:webp/1*6VKdItsAo1x8jYnt4aUr-g.png

    Apple realises that they have a duty to protect our data. Imagine the legal hell that would descend on them if they didn’t. Thus they perfected fingerprint sensors, they offer hard drive encryption on the fly, face ID etc. In this respect, the company’s mantra appears to be security without compromising easy-of-use

    Patriotism (may be) the last refuge of a scoundrel. But not before the scoundrel has attempted to tar everyone with the same brush. “Apple is no angel.” “Everyone is doing it.” “There are worse companies than Google.” “That’s old news.” “It’s too late, just accept it.” Every form of gas-lighting imaginable. 
    edited August 19 DAalseth
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