Procreate tells users, 'AI is not our future'

AppleInsider

Procreate, company behind the popular art app designed exclusively for iPad, has issued a public statement saying that it has no plans to include generative AI in its products.

Image credit: Procreate

The debate over generative AI is a heated one, with many artists expressing fear that their art is being harvested to fuel prompt-driven image creators. And, the fear is reasonable -- after all, Microsoft Copilot has shown time and time again that it has no issue creating images that heavily feature copyrighted material.

Adobe, too, has announced that its terms of service give it carte blanche access to its user's content, though it has gone on to clarify that it "does not train Firefly Gen AI models on customer content."

Now, in response to many companies rushing to include generative image features in their products, Procreate has issued a public statement outlining its stance on the matter.

"Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future," the statement reads. "We think machine learning is a compelling technology with a lot of merit, but the path generative AI is on is wrong for us."

The company also clarifies its stance on user privacy by noting that it does not track user activity in the app and does not have access to a user's art by design.

Generative AI is a form of artificial intelligence that uses large databases of images, text, videos, and other data to create data using a user-provided prompt. This type of AI is trained on large datasets of material scraped from the internet, much of which is unethically obtained and often contains copyrighted material.

Apple has several generative features in the works. This includes both generative image creators and generative text creation and editing, similar to features provided by Grammarly and Google.

It currently maintains that its generative AI has been the only one trained legally and ethically.




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bb92647

In Two Years: 
Introducing our new AI button !

daalseth

Good For Them

(Created with Procreate in ~3 min)

bulk001

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

coolfactor

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

Maybe because — that is just one interpretation? Apple likely intended it to be a fun way to show "condensing a full stage into your device", which is a different interpretation. In any form of art, interpretation is a huge aspect, and yet the loudest group tends to win over in the end. It's a shame because it was a fun commercial.

strangedays

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

Because that is merely a pearl clutching interpretation and certainly was not stated as the intent. 

stabitha_christie

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

You mean like this article?

https://appleinsider.com/articles/24/05/08/apples-crush-ipad-pro-ad-sparks-intense-backlash-from-creatives

sloth77

coolfactor said:

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

Maybe because — that is just one interpretation? Apple likely intended it to be a fun way to show "condensing a full stage into your device", which is a different interpretation. In any form of art, interpretation is a huge aspect, and yet the loudest group tends to win over in the end. It's a shame because it was a fun commercial.

Indeed, a storm in a teacup.

mattinoz

Nice to see them distinguish between 
“useful things we can add to help you get a result faster” ML
”quick and dirty buzzwords installation” Gen AI

all the tools that get more 5 minutes of play help with first definition. 

hexclock

My sister-in-law told me they are using generative AI to write nicely worded termination letters at her workplace. 

If I got one of those I’d throw it back in their face. If you’re taking away my livelihood, at least have the decency to write it yourself. 

williamlondon

sloth77 said:

coolfactor said:

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

Maybe because — that is just one interpretation? Apple likely intended it to be a fun way to show "condensing a full stage into your device", which is a different interpretation. In any form of art, interpretation is a huge aspect, and yet the loudest group tends to win over in the end. It's a shame because it was a fun commercial.

Indeed, a storm in a teacup.

Weird people are not happy if there's nothing to complain about in life. Very strange.

12strangers

There seem to be a small and very vocal group of AI haters here.

9secondkox2

bulk001 said:

As an Apple site, why no mention Apple and their iPad  commercial crushing all the humanity out of art and music into computer generated art? 

Because that never happened. 

Instead Apple created a genius ad in which a ton of creative tools were pressed into one housing - the iPad. This enabling any creative to use the iPad to do what used to require a fortune, warehouse, and constant maintenance, but no only requires an iPad and some apps. 

Clever. 

The only people complaining were those who complain about anything - as a force of habit. 

How sad. 

holycow

Yeah I agree. AI can't replace humans.