I think that this practice by Apple is misleading and not transparent. It's sleazy marketing.
It’s not misleading and it is totally transparent, with every credit and debit shown. Basic accounting. Yes, you have to look at it a little more closely, but the author told you exactly why it has to be done this way. So as not to buy the iPad, spend the gift card, then return the iPad. If Apple were to deduct $100 from the value of the iPad upon its return, they’d be committing fraud.
Comments