Apple Store shuts down ahead of iPhone 16 launch event
As expected the online Apple Store has been shut down, ahead of the launch of the iPhone 16 and other product lines.
The Apple Store's 'Be right back' message
Apple routinely takes down the online storefront in the hours ahead of a special event. With Apple's "It's Glowtime" event taking place on Monday, the store has again disappeared from view.
Customers attempting to access the storefront are greeted by the traditional "Be right back" message. They are also told that Apple is "making updates to the Apple Store," and to "check back soon."
The page also includes the usual heavily-stylized Apple logo, matching the upcoming event. The Apple Logo is animated, with cloudy neon-colored loops floating around a shifting apple.
This is somewhat reminiscent of the new multi-colored glowing effect of Siri, which is arriving as part of Apple Intelligence. It is expected that the iPhone 16 will include support for the software features across the board.
Apple will be revealing its product updates from 10 a.m. P.T., 1 p.m. E.T.
AppleInsider will be reporting on the announcements throughout the day.
Read on AppleInsider
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Edit: the main page and learning pages works not the Buy sections. Although maybe I never noticed it but the iPhone 15 section on the main page isn’t labeled with the number.
For sure, in 2024 consumer electronics innovation is being driven by smartphones, the primary computing modality for consumers today. Computers -- while important -- haven't really been the driver of new computing innovation for 10+ years.
I have a Mac mini M2 Pro, a wonderful computer. It replaced a Mac mini 2018 (Intel Core i7) which itself was a replacement for a Mac mini 2010 server. But my current Mac mini is really just more of the same. And for sixteen years I also had Mac notebooks as well. But in the end, they are all just personal computers which is why the entire PC industry has stagnated.
Like so many I care about the "computer" I have around with me the most: my smartphone. And in many ways I find myself using my computer for a smaller range of tasks compared to 10-15 years ago. I use my computer to manage my music library (for my iPhone) but I don't listen to music anymore on PCs. There are tons of tasks I never do on my computer anymore. I don't pay my bills anymore on my Mac/PC. Whatever little social media consumption I do today is almost entirely done on my phone (the exact opposite in 2007).
With each passing month, there are fewer reasons to power up my computers (yes, I own both Macs and Windows PCs). Both my iPhones and iPads over the years have steadily gained a higher percentage of my eyeball time. The total amount of computing time has declined, probably because I can get what I need often way faster on my iPhone than my Mac.