Apple to donate to aid relief efforts following Hurricane Helene aftermath
Apple CEO Tim Cook tweeted that the company intends to donate to relief efforts associated with fallout from Hurricane Helene.
Tim Cook on Apple's roof
Hurricane Helene made landfall on September 26 as a Category 4 hurricane, causing over 500 miles of destruction and resulting in a death toll of more than 100. Florida, Georgia, South Carolina, and North Carolina were the hardest hit, but the impact was also felt in other areas.
In response, Apple plans to donate an undisclosed sum of money to hurricane relief efforts. The announcement was made in a post to X by Cook on Monday.
We're thinking of all those facing the catastrophic aftermath of Hurricane Helene. Apple will be making a donation to help with relief efforts on the ground.
-- Tim Cook (@tim_cook)
Apple routinely donates to relief efforts after natural disasters. In May, Cook announced that Apple would donate to relief efforts for those affected by flooding in Brazil.
Apple has also donated to Hurricane Ian relief efforts, as well as wildfire relief efforts in Maui.
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Comments
In most cases, the best thing that you can do is to find a reputable disaster recovery organization or charitable organization serving the affected area and donate money.
Don't use a disaster as an opportunity to clear surplus items out of your closet and pantry and send them to the disaster area. For some reason, doing the latter makes people feel all warm and fuzzy about themselves, but think about it. Does a community that has had whole sections of town damaged or washed away really have space to receive truckloads of other people's random leftovers or the manpower to sort through all of it to separate the things that might actually be usable from all the 2003 charity walk tee shirts, cans of pumpkin pie mix and expired bottles of barbecue sauce? Probably not.
Sending money allows people on the ground to order exactly what is needed in the right quantities and to receive it in bulk and pre-sorted, ready to distribute to people affected by a disaster.
So that's the best thing you can do. Find the local United Way or another reputable organization and send money. Then set a reminder in your calendar for three months, six months or a year from now and send some more money, because they'll still need help when everybody outside the affected disaster area has moved on and forgotten about it.