The Apple Vision is in the same position as the original iPhone, Apple Watch and the iPad, for the next four or five years, sites like Verge and many other tech sites will write over and over again how Apple Vision is doomed but the competition is ahead or is going to catch up real soon now, Apple should just give up also very similar to the sentiment about Apple replacing Intel CPU’s or Qualcomm modems which is next up for replacement by Apple.
Iteration over time will determine the winners and the losers in the so-called the AI wars, in this war of AI the winner can’t do it without in-house hardware design and engineering combined with an in house OS currently who has those capabilities now?
It's true that the AVP might find itself in a similar spot as the devices you've mentioned. But it might also experience outcomes similar to the ATV and HomePod. We'll probably need to give it a few years to really gauge whether the AVP turns out to be a hit or a miss.
I think you have to look at how it’s trending. Not looking good.
Most of us saw it coming before it was even officially announced.
It’s a product thst should not exist. At least not yet.
Sadly future iterations will be thought of as this. And it will hinder mass appeal.
The MacBook Air came out around the time of netbooks and I remember being in Best Buy at the time comparing the two and wondering why anyone seeing them side by side would not stump up the extra for the Air. It was vastly better, starting with the screen.
When we look back in a few years we’ll see that Vision Pro prompted supplier component developments by showing the way to a more profitable market, not compromising on spec points. Sony maxed out on production? Does anyone think they are sitting on their hands enjoying a constrained market? With other display suppliers in the wings wanting a slice of that market? Apple is a market maker as much as an equipment maker. Give suppliers time to catch up to Apple’s aspirations and the new bar they set for other spatial computing wannabes to shoot for.
Another masterpiece from Daniel. Let the sheep go on bleating as they have since Apple's founding. It's unfortunate that for every Daniel article that sets the record straight, AppleInsider runs at least a dozen more filled with baseless nonsense and fictional "facts" or, at the very least, a misrepresentation of data. And then we need another Daniel article to sweep aside all the shite that's piled up since his last one.
One thing to correct about the Macbook Air: the original's thinness and high price had nothing to do with using a solid state drive. The first Air shipped standard with an 80GB HDD of the 1.8 inch size used in the iPod. A 64GB SSD was an even more expensive option, but both models were pricey considering their specs and power. The Air didn't switch to SSD exclusively until 2010.
I
hope the new consumer Vision headset has a form factor similar to the HTC VIVE
Flow,is priced around the $1,500 iPhone cap and is marketed
primarily as a media display device for viewing commercial 3D/immersive videos,
live sports/concert events, and the personal 3D spatial videos and photos that
all new iPhones can take. I’m reminded of the nostalgic Kodak Carousel scene in
Mad Men!
What's going to happen is that as the technology and manufacturing processes catch up, Apple will figure out how to deliver a quality experience at a price point that will entice far more consumers to buy in. At the same time, I suspect the goal with this first iteration is to demonstrate what is possible. If you diminish the experience with a more affordable design you weaken the intended message. Apple has looked to unveil what it would like to be doing with this sort of technology, get things started, if you will. It's just a first step but let's not underestimate the invaluable feedback from putting many thousands of these devices in the hands of consumers in the wild. The way this sort of thing goes, though, is that in time the technology catches up to what entities like Apple want to accomplish. At a given price point, the capabilities of components take significant strides with each new version. Maybe today the needed display tech is excessively costly but two, three, four years from now, less so. I do expect that Apple will provide a couple of grades of experience, as it tends to do, but even the cost of the prohibitively expensive pro version of this technology will come down to some extent. Maybe not enough to result in the pro iteration outselling the lesser version but enough to make for a viable entry all around.
Under Tim Cook's guidance, Apple has been less manic than during the Jobs glory years. But one thing has not changed. Apple remains committed to pursuing excellence. It's why 13 years after Steve Jobs' death, Apple remains a viable entity with serious clout. The process isn't quite the same but the end result quite similar, if a bit slower in playing out.
Everything doesn't need to have the same level of success as the iPhone. All, the iPhone also wasn't a success right off either. It took about 3 versions before it became extremely popular. People are so fuckin' impatient and also don't understand the markets Apple competes in sometimes. The first revision of AVP wasn't meant to be a mass market product and Apple even said it's not going to and I don't think they could support it being one anyways from an assembly standpoint.
This sounds like the iPhone all over again where people initially put it down saying it's too expensive and nobody's gonna buy something so different, etc, etc. Apple shut these people up fairly quickly and those same people probably own an iPhone today. A new product needs time to mature.
Most if us KNEW it wasn’t going to be a big deal and said so. Yet we had to wade through all the puff pieces and hype apparatus declaring that this was indeed the next “iPhone moment.”
it was ridiculous then. But so many, even here, wisher so hard out loud that they derided the more logical among us.
In the end… nope. Not an iPhone moment. Not even an Apple TV moment. Not even a Magic Mouse moment.
The AVP was a mistake. It brought nothing new. It was an expensive take on a decidedly niche concept. Headsets just aren’t what most want. They can be fun in limited spurts and niche use cases. Then they just get annoying. That will never change.
A pair of glasses? Sunglasses? Something most people wear or need at various points in life snd fit in with standard lifestyle? That would work. But someone at Apple got antsy, Tim forgot to say “no,” cooler heads were overruled in the boardroom, and Apple has its “virtual boy” moment.
Hopefully this is a lesson to Apple to go back basics. Keep the principles that got you here. Don’t take success for granted snd then start acting like MS, Google, etc. and launching experiments msqerading as true Apple quality products.
A pair of glasses? Sunglasses? Something most people wear or need at various points in life snd fit in with standard lifestyle? That would work.
Oh yeah. Google Glass was a rousing success, at least for those seeking a solitary lifestyle, since no one wanted to come within a country mile of any glasshole wearing Google Glass. It was such a disastrous product that after debuting its sale to the general public in May of 2014, Google killed it just 8 months later in January of 2015. They tried to resurrect it for enterprise use, with the last v2 enterprise edition debuting in 2019 at $999, but that failed, too. Note that the bargain basement price for a piece of enterprise hardware didn't help.
But now you probably think glasses are the way to go because Zuckerberg offered smartglasses up as another mirage of future success (like the Metaverse!) for his Reality Labs division, which has done nothing but lose endless billions of dollars. The last few years, it has been losing a billion dollars per quarter, but Zuck upped his game in the quarter just reported today: Reality Labs lost $1.5 billion per month, a 50% increase in losses! Nice!
Comments
One thing to correct about the Macbook Air: the original's thinness and high price had nothing to do with using a solid state drive. The first Air shipped standard with an 80GB HDD of the 1.8 inch size used in the iPod. A 64GB SSD was an even more expensive option, but both models were pricey considering their specs and power. The Air didn't switch to SSD exclusively until 2010.
I hope the new consumer Vision headset has a form factor similar to the HTC VIVE Flow, is priced around the $1,500 iPhone cap and is marketed primarily as a media display device for viewing commercial 3D/immersive videos, live sports/concert events, and the personal 3D spatial videos and photos that all new iPhones can take. I’m reminded of the nostalgic Kodak Carousel scene in Mad Men!
Under Tim Cook's guidance, Apple has been less manic than during the Jobs glory years. But one thing has not changed. Apple remains committed to pursuing excellence. It's why 13 years after Steve Jobs' death, Apple remains a viable entity with serious clout. The process isn't quite the same but the end result quite similar, if a bit slower in playing out.
it was ridiculous then. But so many, even here, wisher so hard out loud that they derided the more logical among us.
But now you probably think glasses are the way to go because Zuckerberg offered smartglasses up as another mirage of future success (like the Metaverse!) for his Reality Labs division, which has done nothing but lose endless billions of dollars. The last few years, it has been losing a billion dollars per quarter, but Zuck upped his game in the quarter just reported today: Reality Labs lost $1.5 billion per month, a 50% increase in losses! Nice!