Apple posts new M4 iMac announcement video, confirms more products coming
A new iMac announcement video ushers in Apple's newest desktop computer-- but also confirms that two more products will drop this week.
Image Credit: Apple
The video clocks in at just over 10 minutes long and features all the polish of a full-featured Apple Event. However, this time, the video is headed up by Apple's Senior Vice President of Hardware Engineering, John Ternus, rather than CEO Tim Cook.
As expected, the video spends a substantial amount of time talking about Apple Intelligence, Apple's suite of AI-powered features designed to streamline users' experiences with Apple products. Fitting, as Apple Intelligence has just arrived on Mac with the new macOS Sequoia 15.1 update.
The rest of the video talks about the new 24-inch iMac, which Apple has made available for preorder on Monday. The earliest shipping date for the M4 iMac appears to be November 8, though it is possible these dates will slip if there is enough interest.
The video finishes with Ternus stating that there will be another Mac announcement on Tuesday.
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Comments
I believe he also said at the beginning of the video that there would be 3 "product" announcements this week, so Tuesday, and ... Wednesday?
Can't wait to hear about Mac mini and notebooks.
Hopefully we will see M4 Pro/Max this week too but it could just be the base model MBP and the mini.
Bumping the entry RAM to 16GB is a nice change and effectively cuts $200 off every Mac and will have a knock-on effect for refurbs. Having the option for 32GB in the lowest chip models makes them more appealing for pro workflows.
It's a bit unusual for them to split the announcements. Maybe they are setting some precedents for future updates so that teams can update the products separately through the year. Tim Cook wasn't in this video and indications are that he will retire within 6-7 years so they will have to prepare for the next generation and how they prefer to handle new products and announcements.