Apple posts new M4 iMac announcement video, confirms more products coming

AppleInsiderAppleInsider
Posted:
in Current Mac Hardware

A new iMac announcement video ushers in Apple's newest desktop computer-- but also confirms that two more products will drop this week.

Colorful iMac lineup with specifications and features, including M4 chip, 4.5K Retina display, six-speaker system, and various connectivity options, presented in a grid layout.
Image Credit: Apple



The video clocks in at just over 10 minutes long and features all the polish of a full-featured Apple Event. However, this time, the video is headed up by Apple's Senior Vice President of Hardware Engineering, John Ternus, rather than CEO Tim Cook.



As expected, the video spends a substantial amount of time talking about Apple Intelligence, Apple's suite of AI-powered features designed to streamline users' experiences with Apple products. Fitting, as Apple Intelligence has just arrived on Mac with the new macOS Sequoia 15.1 update.

The rest of the video talks about the new 24-inch iMac, which Apple has made available for preorder on Monday. The earliest shipping date for the M4 iMac appears to be November 8, though it is possible these dates will slip if there is enough interest.

The video finishes with Ternus stating that there will be another Mac announcement on Tuesday.



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Comments

  • Reply 1 of 7
    ApplePoorApplePoor Posts: 299member
    Perhaps another "just a chip" marginal update will be presented tomorrow. No wonder there is no big event. These "updates" could have been done with a few sentence E-Mail.
    williamlondon
  • Reply 2 of 7
    anonymouseanonymouse Posts: 6,957member
    The video finishes with Ternus stating that there will be another Mac announcement on Tuesday. 

    I believe he also said at the beginning of the video that there would be 3 "product" announcements this week, so Tuesday, and ... Wednesday?
  • Reply 3 of 7
    ToortogToortog Posts: 67member
    What a way to start the big Apple week of announcements with a chip update to a boring iMac.   Hey release a 30+" iMac and then you'll have something to talk about.  So Apple you going to make everyone wait all week for the new form factor Mac Mini, it the only thing expected to come that isn't just a chip update.  


    williamlondon
  • Reply 4 of 7
    netroxnetrox Posts: 1,492member
    iMac base models are now 16GB RAM obviously due to AI requiring more RAM and it's about time. 

    Can't wait to hear about Mac mini and notebooks. 
  • Reply 5 of 7
    pazipazi Posts: 9member
    For the 2.1x increase of M4 vs M1, they compared an M4 with 32 Gb RAM to an M1 with 16 Gb RAM. Sad.
    williamlondon
  • Reply 6 of 7
    Fidonet127Fidonet127 Posts: 579member
    netrox said:
    iMac base models are now 16GB RAM obviously due to AI requiring more RAM and it's about time. 

    Can't wait to hear about Mac mini and notebooks. 
    You can run Apple Intelligence on 8gb M1 Mac’s. Yes it is better to have more ram. Only Xcode text prediction requires 16gb ram. 
    williamlondon
  • Reply 7 of 7
    MarvinMarvin Posts: 15,470moderator
    ApplePoor said:
    Perhaps another "just a chip" marginal update will be presented tomorrow. No wonder there is no big event. These "updates" could have been done with a few sentence E-Mail.
    They did a streaming video last year too even for the larger Pro/Max release.

    Hopefully we will see M4 Pro/Max this week too but it could just be the base model MBP and the mini.

    Bumping the entry RAM to 16GB is a nice change and effectively cuts $200 off every Mac and will have a knock-on effect for refurbs. Having the option for 32GB in the lowest chip models makes them more appealing for pro workflows.

    It's a bit unusual for them to split the announcements. Maybe they are setting some precedents for future updates so that teams can update the products separately through the year. Tim Cook wasn't in this video and indications are that he will retire within 6-7 years so they will have to prepare for the next generation and how they prefer to handle new products and announcements.
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