Tim Cook says users are updating to iOS 18.1 at twice the rate of iOS 17.1

AppleInsiderAppleInsider
Posted:
in iOS edited October 31
Tim Cook has revealed that the adoption rate of iOS 18.1 is far faster than it was for iOS 17.1 at the same time in 2023.

A person with glasses contemplates with hand on chin, beside a colorful square icon featuring a simple white outline symbol, on a black background.
Tim Cook and the Apple Intelligence icon -- image credit: Apple

Just ahead of its latest earnings call, Tim Cook has announced that the first indications of Apple Intelligence's success have come from the increased rate of updates.

"A really early stat, which is only three days worth of data," he told CNBC, "but users are adopting iOS 18.1 at twice the rate that they adopted 17.1 in the year ago quarter."

"It's a combination that 15 was stronger than 14 in the year... and 16 was stronger than 15," he continued. "Plus, keep in mind that the 15 Pro and Pro Max also run Apple Intelligence."

So Cook is at least suggesting that Apple Intelligence is prompting updates from both new iPhone 16 users and people remaining on the 2023 Pro models.

He gave no further detail, and it's not clear whether the increased adoption rate is global, or solely in the US. So far Apple Intelligence has only been released to the public in the US, where it came out on October 28, 2024.

Cook has also not mentioned adoption figures for the Mac. Apple Intelligence was released for US users of macOS Sequoia on the same day.



Read on AppleInsider

Comments

  • Reply 1 of 7
    teejay2012teejay2012 Posts: 408member
    I have an iPhone 15. Some nice small tweaks but I can't see a compelling reason to upgrade given the lack of AI capacity. I should have bought the Pro  ) :
    pulseimageswatto_cobra
  • Reply 2 of 7
    DAalsethDAalseth Posts: 3,054member
    Was going to hold off on my Mac, AI doesn’t interest me. but 15.0.0 and 15.0.1 had some significant networking issues with Remote Desktops, etc., so I kinda had to. 
    Alex1Nwatto_cobra
  • Reply 3 of 7
    mpantonempantone Posts: 2,255member
    DAalseth said:
    Was going to hold off on my Mac, AI doesn’t interest me. but 15.0.0 and 15.0.1 had some significant networking issues with Remote Desktops, etc., so I kinda had to. 
    My Mac mini M2 Pro is on Sonoma 14.7.1. I'll upgrade to Sequoia in June 2025, a week before WWDC. That guarantees that the operating system will be stable.

    Likewise my iPhone 12 mini is on iOS 17.7.1. Again, I will upgrade that to iOS 18.x in June. Stability is far more important to me than fresh, steaming hot Cupertino dogchow.

    Apple's software QA started sliding 10 years ago and I started delaying upgrades later and later each year. It has nothing to do with any aversion to Apple Intelligence.

    Of course, both devices were upgraded to their current OSes this past June.
    muthuk_vanalingamAlex1N
  • Reply 4 of 7
    8002580025 Posts: 182member
    Updated my iphone SE 3. All went well, turned off for the night. Next morning would not recognize my Passcode. After multiple attempts, and the wait 1 hr, wait 3 hrs, wait 8 hours, iPhone is “UNAVAILABLE”. Option for Emergency Calls, but none for “Forgot Passcode”. And yes, this is the exact same Passcode I have been using since before the 18.1 update. So now am without an iPhone and no idea how to fix this Apple snafu.
    watto_cobra
  • Reply 5 of 7
    JP144JP144 Posts: 8member
    Tim Cook says users are updating to iOS 18.1 at twice the rate of iOS 17.1… only to find half the features they updated for don’t work on the device they own. 
    dewmeAlex1N
  • Reply 6 of 7
    s.metcalfs.metcalf Posts: 995member
    So?  Maybe because they’re unhappy with 18.0?  He says the weirdest things sometimes.
    watto_cobra
  • Reply 7 of 7
    danoxdanox Posts: 3,427member
    It’s still in its early stages, but the more I use Apple Intelligence and observe others using it on Apple devices, the more organized and cohesive Apple’s AI solutions seem to be compared to their competitors. It appears that Apple management and engineers put in considerable thought and planning before even starting to work on them.

    https://arstechnica.com/gadgets/2024/11/microsoft-delays-rollout-of-the-windows-11-recall-feature-yet-again/?comments-page=1#comments Wait a minute isn’t Microsoft ahead of Apple in AI? Recalled again… Microsoft and Google aren’t ahead their execution and planning just isn’t there being first is not the same as being the best. :smile: 

    Apple has been conducting a master class since WWDC 2024, look at what Apple‘s doing with Apple Intelligence they have a coherent plan and they’ve put a lot of thought into it. Their competitors haven’t. They just threw things together hoping something will stick.

    edited November 1 dewmeAlex1Nwatto_cobra
Sign In or Register to comment.