Apple products are more of the same and do not appeal to customers. The upcoming PI Tesla phone will disrupt Apple’s dominance and forces Apple to innovate again.
Weird title to the article. The iPhone doesn't prevent innovation, it enables it. Or rather, the revenue from it enables a LOT of innovation. Creating new stuff and turning it into successful product is really hard, and really expensive. The "creating new stuff" also gets far too much attention, and the challenge of the latter is greatly unappreciated. Tim seems to get slammed for not being good at the former, but he's actually really good at the latter (and I suspect he stays out of the way of people good at the former).
Apple products are more of the same and do not appeal to customers. The upcoming PI Tesla phone will disrupt Apple’s dominance and forces Apple to innovate again.
Good one, Daniel. I always enjoy your perspective. You seriously ought to consider putting your ideas into a book form. Nobody explains how Apple wielded innovation and outsmarted the other tech giants better than you, the details of which, could easily fill a 700-page tome. I can’t believe what I’m reading in the comments. Oh well, there are more opinions out there than there are atoms in the universe!
Of course, the success of the original iMac gave Apple the cash to crawl out of the hole it was in, and push on with a portable music player. No doubt, you are aware of that too. In fact, I can imagine an alternative universe where Steve Jobs hadn’t returned to Apple, and Jonny Ive pitches the iMac to John Sculley instead: Ive: “We’re working on a transparent blue home-computer prototype, and we’re going all-in on this new connector, the USB port.” Sculley: “USB, I’ve never heard of it. Is anybody else using it? No? Might be a dead-end. There are boxes of serial connectors in the warehouse, let’s use up those first. And, put in a SCSI connector for printers, most of our suppliers use those. Also the bondi blue colour is nice, but focus groups tell us that biege is best for home interiors. Transparent plastic forces us to polish the inside of the plastic moulds, and the operations guys say that’s crazy expensive. Better dump the transparency idea. That mouse sucks, let’s use our existing mouse, it’s already beige, and it’s good enough, don’t you think? Oh, and let’s talk about the missing floppy disk…”
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Of course, the success of the original iMac gave Apple the cash to crawl out of the hole it was in, and push on with a portable music player. No doubt, you are aware of that too. In fact, I can imagine an alternative universe where Steve Jobs hadn’t returned to Apple, and Jonny Ive pitches the iMac to John Sculley instead:
Ive: “We’re working on a transparent blue home-computer prototype, and we’re going all-in on this new connector, the USB port.”
Sculley: “USB, I’ve never heard of it. Is anybody else using it? No? Might be a dead-end. There are boxes of serial connectors in the warehouse, let’s use up those first. And, put in a SCSI connector for printers, most of our suppliers use those. Also the bondi blue colour is nice, but focus groups tell us that biege is best for home interiors. Transparent plastic forces us to polish the inside of the plastic moulds, and the operations guys say that’s crazy expensive. Better dump the transparency idea. That mouse sucks, let’s use our existing mouse, it’s already beige, and it’s good enough, don’t you think? Oh, and let’s talk about the missing floppy disk…”