Apple Vision Pro gets new The Weeknd immersive content & 'Concert for One' series

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in Apple Vision Pro

"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series.

A silhouetted figure stands before a misty staircase, framed by a large, glowing blue circle, creating an ethereal and mysterious atmosphere.
A concert from The Weeknd is coming to Apple Vision Pro. Image credit: Apple



In Open Hearts, viewers follow The Weeknd on a journey through a surreal cityscape. Fans can reserve an Apple Vision Pro demo at Apple Stores starting November 15. The experience is also available at no cost via the Apple TV app on the Vision Pro.

Directed by Anton Tammi, Open Hearts draws heavy inspiration from the skyline of downtown Los Angeles, creating a surreal urban landscape for The Weeknd's journey. Tammi previously directed the music video for Hurry Up Tomorrow's lead single, "Dancing In the Flames," shot entirely on the iPhone 16 Pro Max and edited on a Mac.

"Apple Immersive Video brings The Weeknd's creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro," said Tor Myhren, Apple's vice president of Marketing Communications. "With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they're right in the middle of the action."

Next up, the Concert for One series -- a new music experience -- debuts worldwide on November 22. The release features BRIT Award-winning artist RAYE, who performs an intimate set recorded at London's Air Studios with her 20-piece band, blending R&B, jazz, and pop.

The performance will also be released as a Spatial Audio EP, exclusive to Apple Music, offering listeners a detailed audio experience.

Availability



Apple Vision Pro is available at all Apple Store locations and online in Australia, Canada, mainland China, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Starting November 15, it will also be accessible in South Korea and the United Arab Emirates.

New episodes and films in the Apple Immersive Video library are released in U.S. English, with subtitles offered in several other languages. However, the availability of specific titles varies depending on the country or region.

For users in mainland China, select Apple Immersive Video titles can be accessed through the Migu Video and Tencent Video apps, which can be downloaded for free on the App Store for Vision Pro.



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Comments

  • Reply 1 of 6
    alandailalandail Posts: 771member
    How is it possibly taking Apple so long to realize that immersive live sports is a killer app. They show demos of how great it would be. But no live streaming.
  • Reply 2 of 6
    PemaPema Posts: 155member
    alandail said:
    How is it possibly taking Apple so long to realize that immersive live sports is a killer app. They show demos of how great it would be. But no live streaming.
    Good point. The Vision Pro users group is meeting in a broom closet this weekend at the Jacob Javitz centre. You may want to attend and raise this point.  :)
  • Reply 3 of 6
    alandailalandail Posts: 771member
    Pema said:
    alandail said:
    How is it possibly taking Apple so long to realize that immersive live sports is a killer app. They show demos of how great it would be. But no live streaming.
    Good point. The Vision Pro users group is meeting in a broom closet this weekend at the Jacob Javitz centre. You may want to attend and raise this point.  :)
    They could sell quite a bit more Vision Pros if they had courtside seat experience for live sports. court side tickets to a single event are often more money than the Vision Pro costs.

  • Reply 4 of 6
    paisleydiscopaisleydisco Posts: 142member
    The court side experience and sports tickets and concerts are the future of AVP. 
    We should assume Apple is working with partners to make it happen. 

    The Weeknd video is hella fun! 
  • Reply 5 of 6
    macguimacgui Posts: 2,469member
    paisleydisco said:
    The court side experience and sports tickets and concerts are the future of AVP. 
    Not if Ticketmaster has anything to say about it.  The only way they'd a deal is if they made a metric tonne of money more than they make now.

    The logistics of setting up a camera courtside for an Immersive video make that seem unlikely. I'm getting antsy about buying a v1 AVP before tariffs kick in.
  • Reply 6 of 6
    alandailalandail Posts: 771member
    macgui said:
    paisleydisco said:
    The court side experience and sports tickets and concerts are the future of AVP. 
    Not if Ticketmaster has anything to say about it.  The only way they'd a deal is if they made a metric tonne of money more than they make now.

    The logistics of setting up a camera courtside for an Immersive video make that seem unlikely. I'm getting antsy about buying a v1 AVP before tariffs kick in.

    No reason the artists couldn't bypass Ticketmaster for streaming. Ticketmaster isn't involved when they make movies of concerts.  Many sports teams already bypass Ticketmaster.

    And  why would setting up cameras be a hinderance? Cameras are already set up for TV broadcasts of sports, Ticketmaster isn't involved in that, either. When it's an ABC/ESPN game, the best seats on the court are taken out for the people calling the game to sit there.

    For concerts Apple could charge a small fee each concert to watch it immersive. How many Taylor Swift fans would buy a Vision Pro and pay that fee many times over. Tickets to a single seat to attend live cost more than a Vision Pro and it would drive down the price scalpers could charge, a win/win for fans. Scalpers are the scum of the earth, and Ticketmaster has been caught in the past hiring their own scalpers, which is effectively stealing from their own customers.
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