Wallace and Gromit light up Apple's UK headquarters for Christmas
London's famous Battersea Power Station is home to Apple UK, and now also to a giant Wallace and Gromit film shot on an iPhone 16 Pro Max.
Gromit projected onto the Battersea Power Station in London
Apple moved its UK head office into the London landmark at the same time as opening the Apple Battersea store there in 2023. The building is famous for its high towers, and now a Christmas Wallace and Gromit special is being projected onto the Battersea Power Station and those towers.
"Wallace & Gromit are a much-loved and iconic duo, and we're delighted that they will be lighting up Battersea Power Station for Londoners this year," Greg Joswiak, Apple's senior vice president of Worldwide Marketing said in a statement. "It's great to see the skill and ingenuity of Aardman, and how they've used the most advanced iPhone we've ever made to produce something so joyful."
Wallace and Gromit on the side of the Battersea Power Station
The film features Wallace projected onto one tower and Gromit onto the next. They are both holding presents and standing in front of a Christmas tree whose length stretches up to the top of the towers.
"This project has been a dream to direct -- a cinematic fusion of tech and art," Gavin Strange, Aardman's director and graphic design lead said. "Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways."
"I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone," he continued, "and I'm excited and proud of what we've all created."
The films are being projected from 5pm to 10:30pm local time every day until New Year's Eve.
It comes as the stop-motion characters return to television screens with "Wallace and Gromit: Vengeance Most Fowl." It will air first on the BBC over Christmas, and then be shown worldwide on Netflix from January 3, 2024.
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