Tim Cook teases the imminent launch of a new MacBook Air

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  • Reply 21 of 35
    MplsPmplsp Posts: 4,101member
    Xed said:
    I really hope they don’t jack up the cost by including C1 in any Mac. At least not as a default option. It’s
    just too easy to tether with macOS and I don’t have to get another data plan to make it work.
    I doubt they would, at least not initially. They potentially could do so in the future since the incremental cost would simply be the added die space/chip cost. (That's assuming there are no patent royalties to be paid.)

    I've always thought it odd that you can get a cellular iPad but not a cellular MacBook. Not sure why - it's equally easy to tether either device to a phone so there's no real reason to offer it in one and not the other.
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  • Reply 22 of 35
    Wesley Hilliardwesley hilliard Posts: 439member, administrator, moderator, editor
    Maybe off-topic but please can journalists (and the rest) stop referring to X/Twitter? It’s X and I think the entire world knows that by now. It’s a bit like referring to Apple/Apple Computer We know. Thank you.
    Twitter was rebranded "X" two years ago. Twitter existed since 2006. Facebook became Meta four years ago and everyone still calls it Facebook. Ever heard of Alphabet? Even Elon Musk still says Twitter by accident every now and then.

    Some people barely even knew what Twitter was when it was still Twitter. They're less likely to even know what X is. The name on its own says nothing about what it is or does. In the past 19 years, people on the internet reading news have been exposed to the idea of tweets and Twitter. They're likely to know what that is. X sounds like a porn website, which, to be fair, it mostly is at this point.

    I'll call it X when Musk calls his daughter by her name. Fair deal?

    Meanwhile, on the topic of the post, I think it's the MacBook Air and iPad Air with M4. And Apple will slide the iPad 11 in at the end with an Apple Intelligence chip, whichever one.
    muthuk_vanalingamapple4thewinronn
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  • Reply 23 of 35
    y2any2an Posts: 251member
    Xed said:
    I really hope they don’t jack up the cost by including C1 in any Mac. At least not as a default option. It’s
    just too easy to tether with macOS and I don’t have to get another data plan to make it work.
    It would explain the IN in Something IN the Air…

    Bill of Material cost for the Qualcomm modem has been cited as $90. I would expect the C1 to be cheaper than the A series SOC which is cited as around $40 - less complex, cheaper process node. So in all, perhaps cheap enough to make it a default for at least the MacBook Air. Carriers would live it, less friction to sell more service. 
    ronnneoncat
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  • Reply 24 of 35
    9secondkox29secondkox2 Posts: 3,346member
    Maybe off-topic but please can journalists (and the rest) stop referring to X/Twitter? It’s X and I think the entire world knows that by now. It’s a bit like referring to Apple/Apple Computer We know. Thank you.
    Have to agree. It’s been a while now. Kinda cringe to not just refer to it by its actual name. 

    It’s not just here. It’s commonplace. 

    Everybody is calling it both or referring to it as “formerly Twitter,” etc. as of people might not know. 

    As of it weren’t the biggest news story for much of a year. 

    on the subject of the image, I don’t think it’s a pencil. Doesn’t make sense to do this for that. 

    Though a freeze frame does appear similar to a pencil flying through the AIR letting, it may also just as easily be a closed laptop with motion blur.  Likely silver color. Or… what if they’re bringing white back? An all white (including keys) MacBook would be pretty awesome. 
    edited March 4
    ronnWesley Hilliardneoncat
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  • Reply 25 of 35
    9secondkox29secondkox2 Posts: 3,346member
    MisterKit said:
    I hope Apple has stockpiled a large pre-tariff supply chain to keep the prices stable. This was Tim Cook's area of expertise before becoming CEO. 

    Now, a reborn M series 12" would get some attention!

    Idk. I don’t think a 12” would sell well. 14” is kind of the sweet spot for as small a screen as people want in a laptop. 12” for a full computer is just too limiting. 
    muthuk_vanalingamtht
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  • Reply 26 of 35
    9secondkox29secondkox2 Posts: 3,346member
    nubus said:
    Not very likely. Cook is known for being the master of just-in-time and for not stockpiling. He has spoken about it and was known for doing just-in-time better than Dell which was important in saving Apple: https://supplychaindigital.com/technology/tim-cook-supply-chain-guru-behind-apple-growth 

    Apple can adapt, but it doesn't bring any value to Apple. It is all cost: The cost of moving, the cost of more expensive manufacturing compared to the current setup, the cost of tariffs, and the cost when other global regions decide to do the same. There is a huge bill to be shared between shareholders and US customers. Even when production is in the US the cost is still above current level. Products will delayed, won't ship in all countries at the same time, see specifications change, or they will get axed. Prices should starting to rise now, but it will take years for us to get the full picture.
    And that’s only IF those tariffs apply to Apple. 
    With the President’s TSMC deal announced today, that’s definitely not an issue. And it’s well within reason that Apple gets an exemption from China tariffs - especially since they are reinvesting in the USA. 

    I doubt Apple feels the tariffs at all. We may actually see prices return to reasonable at some point in the not too distant future. 
    edited March 4
    ronnWesley Hilliard
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  • Reply 27 of 35
    nubusnubus Posts: 779member
    And that’s only IF those tariffs apply to Apple. 
    With the President’s TSMC deal announced today, that’s definitely not an issue. And it’s well within reason that Apple gets an exemption from China tariffs - especially since they are reinvesting in the USA. 

    I doubt Apple feels the tariffs at all. We may actually see prices return to reasonable at some point in the not too distant future. 
    There are no exemptions from tariffs under Trump 2. Even if Apple at some point see a reduction in tariffs the consumers and companies buying products from Apple will have less money to spend due to all other products being more expensive.
    muthuk_vanalingam9secondkox2ronnXed
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  • Reply 28 of 35
    9secondkox29secondkox2 Posts: 3,346member
    Lol. There is nothing stopping exemptions. It happened in 2019 and will again. And they’ve been talking since before the election. A 500 billion investment orobavly sealed the deal. 

    People will only have less money to spend if they buy tariffed items. So it’s a choice. 

    But at least when buying Apple, the choice will be easy. 
    edited March 4
    ronnWesley Hilliard
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  • Reply 29 of 35
    Lol. There is nothing stopping exemptions. It happened in 2019 and will again. And they’ve been talking since before the election. A 500 billion investment orobavly sealed the deal. 

    People will only have less money to spend if they buy tariffed items. So it’s a choice. 

    But at least when buying Apple, the choice will be easy. 
    It’s funny to watch the cult member just state what they would like to be true as fact. Anything to protect Dear Leader. 
    ronnmuthuk_vanalingamXed
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  • Reply 30 of 35
    sflocalsflocal Posts: 6,156member
    charlesn said:
    Why make this announcement on X, a disinformation platform owned by the unelected co-President trying to force Apple to abandon the DEI policies that are at the absolute core of its company values? Why is anyone who opposes what this administration is doing still on X when their presence there only helps Musk monetize it? 
    Just stop.  There’s enough places on the Internet for you to go whine about politics.
    ronn
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  • Reply 31 of 35
    mpantonempantone Posts: 2,370member
    Twitter was rebranded "X" two years ago. Twitter existed since 2006. Facebook became Meta four years ago and everyone still calls it Facebook. Ever heard of Alphabet? Even Elon Musk still says Twitter by accident every now and then.

    Some people barely even knew what Twitter was when it was still Twitter. They're less likely to even know what X is. The name on its own says nothing about what it is or does. In the past 19 years, people on the internet reading news have been exposed to the idea of tweets and Twitter. They're likely to know what that is. X sounds like a porn website, which, to be fair, it mostly is at this point.

    I'll call it X when Musk calls his daughter by her name. Fair deal?

    Meanwhile, on the topic of the post, I think it's the MacBook Air and iPad Air with M4. And Apple will slide the iPad 11 in at the end with an Apple Intelligence chip, whichever one.
    Just refer to the service as the one named by the service on the homepage.

    X (the service) and the company that runs it (X Corp.) were both rebranded a couple of years ago. If you visit twitter.com, it will automatically redirect you to X.com. Note that the Twitter app on macOS and iOS (just as the one running on my iPod touch 6th generation running iOS 12) don't actually work anymore. Same with the old Twitter app on Windows. All the Twitter apps started throwing errors about 1.5 years ago.

    It's not Twitter anymore. It's X.

    Facebook (the service) still runs at facebook.com. It does not redirect to Meta.com. The company that runs the Facebook service changed names years ago.

    Same with Google. The services still resolve at google.com. The company that runs Google renamed themselves Alphabet years ago.

    Remember that Apple Computer Inc. rebranded to Apple. And no journalist still refers to it as Apple Computer. And the changeover was pretty quick.

    And what do you call Apple's cloud service? It used to be called MobileMe. Do you still call it that? It's the same company running it. Nope, you call it iCloud because Apple rebranded it to that. The old me.com email addresses and Apple ID accounts registered to those addresses still work, but it's not called MobileMe anymore.

    If Apple rebrands MobileMe to iCloud, then you can start using the name X because that's what it's called now. Consistency is important in online reporting.
    edited March 4
    ronnWesley Hilliard
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  • Reply 32 of 35
    mpantone said:
    Just refer to the service as the one named by the service on the homepage.

    X (the service) and the company that runs it (X Corp.) were both rebranded a couple of years ago. If you visit twitter.com, it will automatically redirect you to X.com. Note that the Twitter app on macOS and iOS (just as the one running on my iPod touch 6th generation running iOS 12) don't actually work anymore. Same with the old Twitter app on Windows. All the Twitter apps started throwing errors about 1.5 years ago.

    It's not Twitter anymore. It's X.

    Facebook (the service) still runs at facebook.com. It does not redirect to Meta.com. The company that runs the Facebook service changed names years ago.

    Same with Google. The services still resolve at google.com. The company that runs Google renamed themselves Alphabet years ago.

    Remember that Apple Computer Inc. rebranded to Apple. And no journalist still refers to it as Apple Computer. And the changeover was pretty quick.

    And what do you call Apple's cloud service? It used to be called MobileMe. Do you still call it that? It's the same company running it. Nope, you call it iCloud because Apple rebranded it to that. The old me.com email addresses and Apple ID accounts registered to those addresses still work, but it's not called MobileMe anymore.

    If Apple rebrands MobileMe to iCloud, then you can start using the name X because that's what it's called now. Consistency is important in online reporting.
    I get what you are saying. But I guess you are missing the key points on why AI is doing it this way.

    From Wesley's post - "The name on its own says nothing about what it is or does. In the past 19 years, people on the internet reading news have been exposed to the idea of tweets and Twitter. They're likely to know what that is. X sounds like a porn website, which, to be fair, it mostly is at this point."

    And another posted mentioned this point - 
    X can look disjointing in sentences alone.
    ronn
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  • Reply 33 of 35
    Wesley Hilliardwesley hilliard Posts: 439member, administrator, moderator, editor
    Lol. There is nothing stopping exemptions. It happened in 2019 and will again. And they’ve been talking since before the election. A 500 billion investment orobavly sealed the deal. 

    People will only have less money to spend if they buy tariffed items. So it’s a choice. 

    But at least when buying Apple, the choice will be easy. 
    So as long as you don't buy gasoline, coffee, chocolate, lumber, energy, vehicles, houses, furniture, clothing, many items in a supermarket, most goods on Amazon, or most of the US market, you won't be hit by tariffs on China, Canada, and Mexico.

    Yeah, definitely possible. At least economic collapse and over 1,800 points down on the DOW was enough to scare Trump into second guessing his tariffs less than 24 hours after enacting them. Otherwise car manufacturers would be bankrupt in a week, farmers in a month.

    America the beautiful and bankrupt.
    ronnmuthuk_vanalingam
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  • Reply 34 of 35
    Xedxed Posts: 3,102member
    Lol. There is nothing stopping exemptions. It happened in 2019 and will again. And they’ve been talking since before the election. A 500 billion investment orobavly sealed the deal. 

    People will only have less money to spend if they buy tariffed items. So it’s a choice. 

    But at least when buying Apple, the choice will be easy. 
    You were bitching up a storm about global inflation when Biden was in office; but now that Trump is in office that not only isn't an issue, but he's actively making making prices go up for Americans and you're saying it's not a big deal. If Harris had won you'd be crying about prices not going down even if she never campaigned on it, didn't create international issues with allies by attacking them and inserting tariffs as a threat, or even because something like bird flu causes eggs prices to rise due to a necessary culling. But you don't because you're a ████ ███.

    Personally, I don't care about  grocery prices so much so long as companies are NOT price fixing, but I'd hold a fire to anyone's feet that made promises that they can bring them down, specially if they are promises that can't control but stated they can do easily... on day one. I certainly wouldn't parrot any BS narrative your propaganda machine tells you to recite. I don't expect everyone to have the same ability for free thought, self awareness, or a desire for truth, but it sure is tiring to see that so many are willfully incapable of wanting to accept that they either made a decision or that that they happy with their decision because they are voting for tyranny in the United State of America.
    edited March 4
    ronnStabitha_Christiemuthuk_vanalingam
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