Google breakup, Apple Ads, and Apple Vision Pro 2 on the AppleInsider Podcast
As Google looks like it may have to split off its advertising business, Apple is expanding its own version, and there are rumors of the next Apple Vision Pro -- plus a lament for last Intel Mac mini.

Mockup of what a dark blue Apple Vision Pro 2 could look like
Just as this edition was being recorded, a US Distrcit Judge ruled that Google was effectively an unlawful monopoly -- and that ruling makes it more likely that the company will have to sell off its advertising business. While that's going on, Apple has rebranded its own advertising division in what looks like a continued expansion of just where and what Apple will advertise.
Back in 2018, Apple advertising include an startlingly over the top video to launch the 2018 Mac mini -- and this week, that same model officially became vintage. It's only a step away from being obsolete and so no longer able to be repaired or serviced, but the real significance is that this is the last-ever Intel Mac mini. It will be missed -- if not by absolutely everybody.
But looking to the near future, there are more probably overblown rumors about the forthcoming iPadOS 19. And amongst all the serious discussions about the next Apple Vision Pro, there's now an important rumor about what color it will be.
BONUS: Subscribe via Patreon or Apple Podcasts to hear AppleInsider+, the extended edition. This time, in a what we promise is truly a coincidence following Google's news, we're talking about adverts and we do about them, if anything, plus how effective they are, and how counterproductive they can be, too.
Contact your hosts:
- @WGallagher on Twitter
- William's 58keys on YouTube
- William Gallagher on email
- @hillithreads on Threads
- Wes on Bluesky
- Wes Hilliard on email
Sponsored by
- Fast Growing Trees: Visit fast-growing-trees.com/appleinsider to get an additional 15% off plants and trees, even the many already discounted to half price
- Rogue Amoeba: Visit MacAudio.com/insider by the end of May 2025 to save 20% off any purchase with the coupon code INSIDER.
Links from the Show
- Apple rebrands its advertising business as 'Apple Ads'
- Google has an illegal monopoly on online advertising, judge rules
- Every Intel Mac mini is now obsolete or vintage, and will be missed
- iPadOS 19 rumored to get more Mac-like in productivity push
- Tim Cook really wants Apple Glass to become a reality
- On-device Apple Intelligence training seems to be based on controversial technology
- Trump vs. China: How the tariff war has hit Apple so far
- Trump gives Apple a giant break with wide-ranging tariff exemptions
- iPhone & Mac tariff reprieve only temporary
- China escalates US tariff war by halting rare earth mineral exports
- US launches semiconductor probe to excuse tariff exemptions
- Next Apple Vision headset may use titanium to cut weight
- Get rewarded for recycling with Apple's 2025 Earth Day offer
- Apple cuts more than 60% of its global greenhouse gas emissions
More AppleInsider podcasts
Tune in to our HomeKit Insider podcast covering the latest news, products, apps and everything HomeKit related. Subscribe in Apple Podcasts, Overcast, or just search for HomeKit Insider wherever you get your podcasts.
Podcast artwork from Basic Apple Guy. Download the free wallpaper pack here.
Those interested in sponsoring the show can reach out to us at: advertising@appleinsider.com.
Subscribe to AppleInsider on:
Keep up with everything Apple in the weekly AppleInsider Podcast. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too. If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.Read on AppleInsider