Meta reignites its fight with Apple over platform power & developer freedom

Jump to First Reply
Posted:
in General Discussion

Meta CEO Mark Zuckerberg is once again accusing Apple of shutting out competition, framing open-source AI as the latest move in a long-running fight over who controls the future of mobile platforms.

Mark Zuckerberg holding a microphone, speaking on a stage, wearing a gray shirt against a blue background.
Meta CEO Mark Zuckerberg



Policies enacted by Apple for iPhone have long banned embedded app frameworks from third parties, affecting companies like Facebook, Amazon, Microsoft, and Google. Apple says these restrictions are necessary to protect user privacy and system integrity.

In a new interview with Stratechery, Meta CEO Mark Zuckerberg claimed those iOS policies stifled Facebook's early platform vision. He said Apple blocked the company's mobile platform plans over a decade ago, killing a key part of its business.

"Apple basically said, You can't have a platform within a platform,'" Zuckerberg recalled. By Facebook's 2012 IPO, in-app games and services made up about 20% of its business.

Zuckerberg described the restriction as one of several "arbitrary" rules that helped entrench Apple's dominance and forced developers to accept its terms. "That's one of the reasons why developers really want to use open models," he said.

Facebook has tried to fight back in court and in the press. It challenged Apple's App Store rules publicly and supported antitrust efforts behind the scenes, but those efforts have repeatedly failed. Meta's lawsuits, regulatory lobbying, and public pressure haven't moved the needle.

Meta's open-source AI tools aim to shift developer power



In April 2025, Meta launched the Llama API alongside its Llama 4 model family. Zuckerberg described the new API as a "reference implementation for the industry" that's priced at cost. "We're not trying to build a huge business around this," he said.

He now sees open-source AI as a way to bypass gatekeepers like Apple entirely. The API gives developers a reliable, unaltered version of the Llama model -- one they can use without third-party hosting, sudden API changes, or unclear content restrictions.

Tim Cook in blue shirt standing against a pastel gradient background, with large text reading Apple Intelligence above.
Apple's model appeals to developers who want stable APIs



"A big part of why we believe in building an open platform is partially the legacy of what's happened with mobile platforms," Zuckerberg said. "It's one of the reasons why we've become even more wanting to invest in that"

Releasing Llama as open source boosts Meta's influence, lowers infrastructure costs, and challenges Apple's closed ecosystem, even though Meta still relies on iOS for app distribution.

The war of words continues



Tim Cook hasn't responded directly to the new criticism, but he's repeatedly framed Apple's model as pro-user. He has argued App Store restrictions exist to protect privacy and security -- often in ways that implicitly criticize Meta.

"If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise," Cook said in 2021. "It deserves reform."

Zuckerberg, for his part, has openly mocked Apple's innovation pace. In an interview on "The Joe Rogan Experience," he quipped "Steve Jobs invented the iPhone, and now they're just kind of sitting on it 20 years later."

Elsewhere, he's accused Apple of hurting consumers and developers alike with what he sees as monopolistic control.

Meta's long-term AI strategy



Zuckerberg outlined four priorities for Meta's AI push -- smarter ad automation, deeper engagement across its apps, scalable business messaging, and direct-to-user tools like Meta AI.

But Meta's AI hits a wall on Apple's platforms. It can't access Siri, Spotlight, or other system-level hooks, privileges Apple reserves for its own services.

While Meta champions openness, it lacks Apple's vertical integration and user trust around privacy. Apple offers developers stable APIs and built-in access to iOS users. Meta offers freedom from gatekeepers.

Zuckerberg's open-source pitch is a strategic play to reshape how AI is built and deployed. But without system access, it's still fighting uphill in an ecosystem where Apple sets the defaults.



Read on AppleInsider

Comments

  • Reply 1 of 10
    apple4thewinapple4thewin Posts: 432member
    I swear Apple does not have a break today. 
    williamlondonimwishingdanox
     3Likes 0Dislikes 0Informatives
  • Reply 2 of 10
    Even if I don´t like Tim Cook and current business strategies of Apple, Mark should shut the f`ck up.
    rob53nubuswilliamlondonAfarstarimwishingdewme
     6Likes 0Dislikes 0Informatives
  • Reply 3 of 10
    rob53rob53 Posts: 3,353member
    Apple builds the computer platform and all these software people feel it's their right to use and abuse it. AFAIC, Apple should buy certain software companies and lock out every other software vendor. This way, they aren't playing favorites. All the software companies need to do is manufacture computer products for their software. Oh, wait, they don't know how to do that and only want to sue Apple to abuse Apple's systems without paying for anything. Of course that sounds like the right thing to so--NOT!
    williamlondonAfarstarimwishingdanox
     4Likes 0Dislikes 0Informatives
  • Reply 4 of 10
    Anilu_777anilu_777 Posts: 589member
    “Zuckerberg outlined four priorities for Meta's AI push -- smarter ad automation, deeper engagement across its apps, scalable business messaging, and direct-to-user tools like Meta AI.“

    All of the above are things we DON’T want. Keep them, Meta! I’m with Apple on this one 100%
    williamlondonhaluksAfarstarimwishingdewmebloggerblog
     6Likes 0Dislikes 0Informatives
  • Reply 5 of 10
    mwschafmwschaf Posts: 2member
    Does anybody tire of Zuckerberg’s endless whining?  If he spent his whining time on his apps they might amount to something useful.  Now they’re trash.
    williamlondonnetroxAfarstarLarsenWhipmattinozimwishing
     6Likes 0Dislikes 0Informatives
  • Reply 6 of 10
    Ah yes, noted altruist The Zuck is here to save us. Breathe easy, everyone.
    imwishing
     1Like 0Dislikes 0Informatives
  • Reply 7 of 10
    mattinozmattinoz Posts: 2,613member
    Dear meta,
    we don’t trust you to be anywhere near our devices, no one owes you access that you can’t with market trust in your own brand. 
    williamlondonimwishing
     2Likes 0Dislikes 0Informatives
  • Reply 8 of 10
    imwishingimwishing Posts: 2member
    Zuch’s hypocrisy is evident as Facebook restricts Apple Intelligence writing tools on Meta.  
     0Likes 0Dislikes 0Informatives
  • Reply 9 of 10
    bloggerblogbloggerblog Posts: 2,585member
    Meta and Epic are leaches, I won't touch either of them with a ten foot pole
    danox
     1Like 0Dislikes 0Informatives
  • Reply 10 of 10
    danoxdanox Posts: 3,706member
    Meta and Epic are leaches, I won't touch either of them with a ten foot pole
    Zuckerberg wants Apple to be Dell or HP computer….
     0Likes 0Dislikes 0Informatives
Sign In or Register to comment.