Apple working on adding AI-powered search to Safari

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  • Reply 21 of 25
    damn_its_hotdamn_its_hot Posts: 1,214member
    nubus said:
    It's not really a market changing feature, weird that anyone would expect a change in valuation because of it. 
    The deal with Google seems to generate more profits than Mac and Watch combined.
    If Apple decided to make a search engine the potential for profits from advertising could be huge.

    Either way this should have an impact on the valuation of both Apple and Google/Alphabet.
    I agree with you on profits.

    Sorry to see people wasting time on DuckDuckNo! I used it 4 < a week b4 I decided it was too thin for me.

    williamlondonbonobob
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  • Reply 22 of 25
    AppleZuluapplezulu Posts: 2,424member
    nubus said:
    It's not really a market changing feature, weird that anyone would expect a change in valuation because of it. 
    The deal with Google seems to generate more profits than Mac and Watch combined.
    If Apple decided to make a search engine the potential for profits from advertising could be huge.

    Either way this should have an impact on the valuation of both Apple and Google/Alphabet.
    That change is already well on its way. One of the stated features of Apple Intelligence will be for Siri to be able to interact with your iPhone's apps on your behalf. That portends how there is a not too distant future where internet search as we currently know it will fade from view.

    Internet search started out as a human-made, categorized hierarchical website listing. (To find the Des Moines Register, you'd literally click through something like news>newspapers>countries>United States>Iowa>Des Moines>Des Moines Register.) Then a search box appeared at the top of the page and let you search the categorized listing below, rather than click through the listings. Then web crawlers replaced the humans in generating the categorized listing. Then the categorized listing went away, leaving the search box as the only UI, with results being a long list of website hyperlinks. Then the search box allowed the user to pose questions, rather than just a keyword search for websites. Now search results include an AI-generated summary above the long listing of website hyperlinks. Soon enough, the list of hyperlinks will be de-emphasized and disappear. This leaves search as a query that can be typed or spoken, with results that can be onscreen or spoken by your AI assistant. That leaves plenty of room for mischief, but not much for internet search advertising, or even website advertising, at least not as it functions presently.

    As those things become more reliable, google searches will become as retro as a phone book. This will shake up the advertising business just as much as did the disappearance of the phone book's "yellow pages." 
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  • Reply 23 of 25
    danoxdanox Posts: 3,737member
    Apple is working blablabla... Apple is working on everything, but nothing proven up to now.

    When will Apple finally deliver something? 


    Maybe I have imagined it but I feel like Apple delivers multiple hardware and software products every year. 

    That C1 modem which many said was impossible, is going be very important for the future and so will Apples continuing on going work in Apple Silicon a seemingly non-glamorous area just like those five ecosystems and all the Apple software within that seems to draw plenty of tech fly’s like (Epic) from all over, all the uncool tech companies still want to hang out with Apple.
    edited May 9
    neoncat
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  • Reply 24 of 25
    mikethemartianmikethemartian Posts: 1,639member
    blastdoor said:
    I'm increasingly using ChatGPT instead of google for search. 
    I use ChatGPT quite often. It is quite good with engineering and technical questions.
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  • Reply 25 of 25
    bonobobbonobob Posts: 402member
    13485 said:
    I acknowledge in advance that I may be a simpleton with simple needs, but I haven't restarted my iMac in two years. Safari has never crashed or frozen for me, no matter what OS version. I don't have specialty apps, just the mainstream ones. I know they shouldn't affect the browser in any event, but who knows. I don't know anyone else who has your problem, but maybe I need a wider group of acquaintances.
    So you’re at least two years behind on security updates. That’s sure something to be proud of. 

    /s
    tiredskills
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