Law firm sees opportunity to sue over Apple delaying Siri improvements

AppleInsider

A law firm claims that Apple's delay of Apple Intelligence and Siri may have violated federal security laws, and is investigating whether to file a class-action suit.

Apple Intelligence delays may lead to a class action lawsuit

The law firm is Bronstein, Gewirtz & Grossman LLC, which previously had a go at suing Apple over federal security laws in 2019. That was following Tim Cook's revising of Apple's earnings estimate for the then forthcoming holiday quarter, and as yet there has been no trial or settlement.

Now Bronstein, Gewirtz & Grossman has announced that it is investigating whether to pursue a similar violation, based on Apple's announcement that certain Apple Intelligence features have been delayed.

"Specifically, Apple said that certain features initially announced in June 2024," says the law firm in an announcement, "including Siri's ability to tap into a user's personal information to answer queries and have more precise control over apps, will now be released sometime in 'the coming year.'"

The firm notes that Apple's stock price fell as a result of this announcement, and that Morgan Stanley consequently cut its price target. The law firm says this all means that delaying Siri will impact iPhone upgrade cycles throughout 2025 and 2026.

Bronstein, Gewirtz & Grossman therefore says that it is investigating whether this delay violates federal securities laws. Apple had heavily promoted the iPhone 16e as having Apple Intelligence, and if it did so while knowing the features would be delayed, it could be in violation.

The law firm seeking submissions from investors who have purchased Apple securities, and more generally, anyone who is "aware of any facts relating to this investigation."

The law firm says that Apple's stock price fell from $239.07 to $209.68 because of the delay to Siri. This was when the cited Morgan Stanley investor note had said that the absolute floor for Apple's stock price was $200.

Separately, Apple has been sued over how its Apple Intelligence adverts included features that have been delayed. That suit was filed in March 2025, but appears to ignore that every such ad included the information that the features would be coming later.

But this was all in March 2025, before the announcement of Trump's "reciprocal" tariffs. That announcement sent Apple's stock price well below $200.



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massiveattack

Apple should be sued and punished. 

I hope Apple will learn from this lie that Apple needs to be innovative and to deliever what Apple promises.

fred257

I’m not updating until Siri improves.  It’s the same across all devices and has been since it’s inception 

9secondkox2

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

javert24601

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Maybe Apple should not have advertised a feature that they couldn't/were not able to deliver.  Apple was desperate to "appear" relevant on AI and needed to maintain sales because they had nothing to offer.  So, they *lied* about "upcoming" features.  I upgraded thinking that an improved Siri was around the corner.  Apple chose violence.  In the end, there is nothing special about iPhone 16 that wasn't in iPhone 15.  It was all BS!   I could have saved my money and bought iPhone 17 with more built in memory and (probably) the features that were promised for iPhone 16.  Apple should pay multiple billions of dollars in fines/civil penalties for lying to its consumers.  Tim Cook should be fired for what Apple did and because he didn't hold anyone accountable for what happened.  All he has done is some reshuffling of leadership responsibilities.  Oh, please!  That is such a weak ass "leadership" move.

anon-8909

Javert24601 said:

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Maybe Apple should not have advertised a feature that they couldn't/were not able to deliver.  Apple was desperate to "appear" relevant on AI and needed to maintain sales because they had nothing to offer.  So, they *lied* about "upcoming" features.  I upgraded thinking that an improved Siri was around the corner.  Apple chose violence.  In the end, there is nothing special about iPhone 16 that wasn't in iPhone 15.  It was all BS!   I could have saved my money and bought iPhone 17 with more built in memory and (probably) the features that were promised for iPhone 16.  Apple should pay multiple billions of dollars in fines/civil penalties for lying to its consumers.  Tim Cook should be fired for what Apple did and because he didn't hold anyone accountable for what happened.  All he has done is some reshuffling of leadership responsibilities.  Oh, please!  That is such a weak ass "leadership" move.

I’m so glad the world revolves around you. So funny when people who have zero in life like yourself, put demands on a company who has no idea who you are.

danox

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Many other Tech companies advertise future on going products all the time ie.. Microsoft, Intel, Meta, Qualcomm and Google how are some of those projects going in comparison to Apple over the last 25 years? 

I now understand why Apple keeps quiet most of the time in comparison to their competition. When Apple announced Apple Intelligence at last years WWDC 2024 I thought hmm.. maybe not too bad Apple opening up a little bit oh boy was I wrong.

edited May 28

davidw

Javert24601 said:

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Maybe Apple should not have advertised a feature that they couldn't/were not able to deliver.  Apple was desperate to "appear" relevant on AI and needed to maintain sales because they had nothing to offer.  So, they *lied* about "upcoming" features.  I upgraded thinking that an improved Siri was around the corner.  Apple chose violence.  In the end, there is nothing special about iPhone 16 that wasn't in iPhone 15.  It was all BS!   I could have saved my money and bought iPhone 17 with more built in memory and (probably) the features that were promised for iPhone 16.  Apple should pay multiple billions of dollars in fines/civil penalties for lying to its consumers.  Tim Cook should be fired for what Apple did and because he didn't hold anyone accountable for what happened.  All he has done is some reshuffling of leadership responsibilities.  Oh, please!  That is such a weak ass "leadership" move.

Siri with Apple Intelligence was not advertised as a feature on an iPhone 16. Siri with Apple Intelligence is software not hardware. Siri with Apple Intelligence is a feature of iOS 18. And iOS 18 was first released with the iPhone 16. The iPhone 16 was not priced anymore for having Siri with Apple Intelligence. The license to use iOS is free, with the purchase or ownership of Apple devices.  In fact, an iPhone 15 Pro (with the A17 CPU) also got Siri with Apple Intelligence, for free, with an update to iOS 18.1. 

For sure, Siri with Apple Intelligence has so far not lived up to what was promised (advertised) but if every software developer had to pay fines of multiple billions of dollars for not delivering features that was promised with their software, Microsoft would have been out of business a long time ago.

Besides, this lawsuit is not about you. A consumer that didn't think of waiting until the feature they wanted was available and functioning on an iPhone 16, before upgrading to one.  Why did you upgrade to an iPhone 16 before the feature you wanted was available on an iPhone 16? You had the chance to get a full refund within the return window, when you booted up the iPhone 16 you purchased and found out Siri wasn't functioning like what you expected.

This lawsuit is about the AAPL investors and share holders. The claim is that many AAPL investors bought (or didn't sell as planned) shares of AAPL when Cook announced (advertised)  Siri with Apple Intelligence. Even though Cook (nor Apple, Inc.) never made any claim of AAPL going up because Siri with Apple Intelligence will drive up sales of iPhone 16, many analyst might had used it as one of many reasons to upgrade AAPL. So this law firm wants to cash in on AAPL share price dropping by claiming the drop is the result of Apple not delivering Siri with Apple Intelligence as promised and what was promised might be delayed until next year. But nearly every AAPL share holders knows why their shares of AAPL has dropped in the past several months and it's not because of Siri with Apple Intelligence not yet living up to what was promised. 

Any investor buying shares of AAPL with the hopes of AAPL going up based on the announcement of Siri with Apple Intelligence with iOS 18, would be like you buying an iPhone 16 even though the feature you wanted was not yet available and functioning on an iPhone 16. Not a wise purchase. But if the investors don't sell their shares, AAPL will eventually go back up to be worth more that what they paid for them and if you hang on to your iPhone 16, eventually Siri will function as you wanted with a free iOS update.

danox

davidw said:

Javert24601 said:

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Maybe Apple should not have advertised a feature that they couldn't/were not able to deliver.  Apple was desperate to "appear" relevant on AI and needed to maintain sales because they had nothing to offer.  So, they *lied* about "upcoming" features.  I upgraded thinking that an improved Siri was around the corner.  Apple chose violence.  In the end, there is nothing special about iPhone 16 that wasn't in iPhone 15.  It was all BS!   I could have saved my money and bought iPhone 17 with more built in memory and (probably) the features that were promised for iPhone 16.  Apple should pay multiple billions of dollars in fines/civil penalties for lying to its consumers.  Tim Cook should be fired for what Apple did and because he didn't hold anyone accountable for what happened.  All he has done is some reshuffling of leadership responsibilities.  Oh, please!  That is such a weak ass "leadership" move.

Siri with Apple Intelligence was not advertised as a feature on an iPhone 16. Siri with Apple Intelligence is software not hardware. Siri with Apple Intelligence is a feature of iOS 18. And iOS 18 was first released with the iPhone 16. The iPhone 16 was not priced anymore for having Siri with Apple Intelligence. The license to use iOS is free, with the purchase or ownership of Apple devices.  In fact, an iPhone 15 Pro (with the A17 CPU) also got Siri with Apple Intelligence, for free, with an update to iOS 18.1. 

For sure, Siri with Apple Intelligence has so far not lived up to what was promised (advertised) but if every software developer had to pay fines of multiple billions of dollars for not delivering features that was promised with their software, Microsoft would have been out of business a long time ago.

Besides, this lawsuit is not about you. A consumer that didn't think of waiting until the feature they wanted was available and functioning on an iPhone 16, before upgrading to one.  Why did you upgrade to an iPhone 16 before the feature you wanted was available on an iPhone 16? You had the chance to get a full refund within the return window, when you booted up the iPhone 16 you purchased and found out Siri wasn't functioning like what you expected.

This lawsuit is about the AAPL investors and share holders. The claim is that many AAPL investors bought (or didn't sell as planned) shares of AAPL when Cook announced (advertised)  Siri with Apple Intelligence. Even though Cook (nor Apple, Inc.) never made any claim of AAPL going up because Siri with Apple Intelligence will drive up sales of iPhone 16, many analyst might had used it as one of many reasons to upgrade AAPL. So this law firm wants to cash in on AAPL share price dropping by claiming the drop is the result of Apple not delivering Siri with Apple Intelligence as promised and what was promised might be delayed until next year. But nearly every AAPL share holders knows why their shares of AAPL has dropped in the past several months and it's not because of Siri with Apple Intelligence not yet living up to what was promised. 

Any investor buying shares of AAPL with the hopes of AAPL going up based on the announcement of Siri with Apple Intelligence with iOS 18, would be like you buying an iPhone 16 even though the feature you wanted was not yet available and functioning on an iPhone 16. Not a wise purchase. But if the investors don't sell their shares, AAPL will eventually go back up to be worth more that what they paid for them and if you hang on to your iPhone 16, eventually Siri will function as you wanted with a free iOS update.

That parasitic bunch of lawyers along with their would be clients have no standing on a work in progress announcement which was clearly annunciated by Apple at June WWDC 2024. 

https://www.apple.com/apple-intelligence/

https://www.theverge.com/2024/6/10/24175405/wwdc-apple-ai-news-features-ios-18-macos-15-iphone-ipad-mac

https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/ 

Apple Intelligence was announced as rolling out over time…. On October 28th 2024 four and half months after WWDC held in second week in June 2024 (Apple proceeded to do what they said they were going to do which was nothing underhanded or misleading they released Apple Intelligence to the public for the first time).

There was no cheat by Apple, however in the last six months, I can think of one maybe two big cheats which has had an huge effect on the stock market in recent times.

edited May 29

samsung427

Using a Iphone at home and an Pixel at work I can say the Pixel is way ahead on understanding the spoken word , it never misses what I dictate, Siri is USELESS

mplsp

Javert24601 said:

9secondkox2 said:

Stupidest thing I e ever heard. There’s no “improvement” button just sitting on a desk somewhere being criminally neglected. 

No one is forced legally to make the best product out there. If so, Google and Microsoft wouldn’t exist. 

Frivolous lawsuit. 

Sometimes something just doesn’t work out - especially when you’re trying to do things ethically and not spying on your users all the time. 

Maybe Apple should not have advertised a feature that they couldn't/were not able to deliver.  Apple was desperate to "appear" relevant on AI and needed to maintain sales because they had nothing to offer.  So, they *lied* about "upcoming" features.  I upgraded thinking that an improved Siri was around the corner.  Apple chose violence.  In the end, there is nothing special about iPhone 16 that wasn't in iPhone 15.  It was all BS!   I could have saved my money and bought iPhone 17 with more built in memory and (probably) the features that were promised for iPhone 16.  Apple should pay multiple billions of dollars in fines/civil penalties for lying to its consumers.  Tim Cook should be fired for what Apple did and because he didn't hold anyone accountable for what happened.  All he has done is some reshuffling of leadership responsibilities.  Oh, please!  That is such a weak ass "leadership" move.

How is Apple different from any other company that announces a product that gets delayed (or even cancelled?) You do realize how the term ‘vaporware’ came to be, right?

This company should also sue Elon Musk and Tesla over the delays in Full Self Driving - that was promised a decade ago and still isn’t fully ready. 

I get that this suit is using securities fraud as a premise but unless they have clear evidence that the stock price was manipulated then it’s just a bunch of hot air and if anything Apple should go after them for filing a frivolous suit.

edited May 31