No interview with John Gruber, but a ridiculous interview with iJustine..... How clueless.
Apple recently published the paper "The Illusion of Thinking" that neither LRMs nor LLMs reason with accuracy when tasks get very complicated.
Apple has a decent team of researchers. I still believe that Apple has user data as Apple works with major hospitals to analyze user health data from AppleWatch.
WWDC 2025 was just an underwhelming event. The most exciting event was just the Apple Developer event for Foundation Models framework.
If I'm right, Apple is brilliant and they're on the completely correct course with this. Basically, you use the local model for 90% of queries (most of which will not be user queries, they will be dead-simple tool queries!), and then you have a per-user private VM running a big LLM in the user's iCloud account which the local LLM can reach out to whenever it needs. This keeps the user's data nice and secure. If OpenAI gets breached, Apple will not be affected. And even if a particular user's iCloud is hacked, all other iCloud accounts will still be secure. So this is a way stronger security model and now you can actually train the iCloud LLM on the user's data directly, including photos, notes, meeting invites, etc. etc. The resulting data-blob will be a honeypot for hackers and hackers are going to do everything in the universe to break in and get it. So you really do need a very high level of security. Once the iCloud LLM is trained, it will be far more powerful than anything OpenAI can offer because OpenAI cannot give you per-user customization with strong security guarantees. Apple will have both.
Instead of promoting that, Apple just announces some funny jokes with UX/UI designs..
Get a decent Product Guy.. Tim is a wrong one. Greg is just a Marketing guy who has no clue anyway. Eddy Cue and Phil Schiller are just silent. Bring a decent Product Guy.
Sorry, I completely disagree you on this "correct path" idea. Apple is trying to squeeze LLM onto a portable device, and for all we know, that may be a major part of the problem because LLM needs memory and processing power. Remember when Apple was so proud to have squeezed LLM into 8 gb of RAM? iPhone 16 came with 8 gb of RAM and now iPhone 17 will come with 16 gb RAM, I believe. I wonder why? Could it be 8 gb RAM is barely enough?
What Apple should have done is implement their anonymous ChatGPT query approach and ran Siri predominantly off servers in the short term as it works to develop a portable version of smart Siri. Then, they would have boatload of memory and processing power. For example, look at the results of Grok3 and mini-Grok3, which uses less memory, and Grok3 performs better than mini-Grok3. Gee, I wonder why X developed Grok3 first and then worked to develop mini-Grok3? Could it be that developing LLM and AI with more memory and processing power results in better, more accurate results, and could it be that developing the full version first before developing a less resource intensive version makes development easier? Yes and yes.
I fully appreciate the concept of on-device processing and goal of security, but when you are behind on AI and trying to play catch-up, you do not hamstring yourself with less memory and less processing power. And, despite all of the recent spin that Apple is playing a "different AI" game, Apple is far behind all of its competitors. If it were not, Apple would not have blatantly lied to all of its customers at 2024 WWDC about smart Siri and pushed Apple Intelligence so hard.
I want to read the story that says Tim Cook dragged the Siri team into a room and tore into them for a decade of weak leadership and failure to push Siri forward or for failing to keep abreast of the fast changes happening with LLMs. The normal approach of Apple taking years to perfect a concept will leave Apple in the dust if it continues the same old development strategy in this current environment. And don't get me started on the Apple Car team. The one that burned through billions and delivered nothing. No product. No plan. Just hype.
If those two disasters don’t spell executive failure, what does?
I want to see executives who are a lot less rockstar and hair (I'm looking at you Craig) and a lot more "look at this amazing new product with crazy new capabilities. I'm bored with the updated set of tinker toys now with a new glass effect.
I am glad to see WWDC contained next to no promises of features "coming soon". That lazy approach to engineering and marketing deserves to stay in the vaporware land that is Windows and Honeywell's residential building services group.
Tim Cook should be fired. If the Board won't fire him, then they should be fired too.
TBH, I don't fault Apple for Apple Car because a company should attempt to innovate and fail. I would fire Tim Cook because he has completely failed in his job as CEO. Sure, he has contributed significantly to Apple; however, the job of the CEO is leadership. And, a major part of leadership is holding people accountable. Where are the firings? How many people has Tim Cook fired during his tenure? Zero.
Siri has been ignored since it was announced despite consumers and Apple fans repeatedly encouraging Apple to develop it. When smart Siri was announced at 2024 WWDC and didn't materialize, what did Tim do? He reshuffled the leadership team. Please! That was a pussy move for such a high profile failure. Tim should have fired that former Google executive idiot. And, the fact that the smart Siri won't come out until "2026 sometime", more than an entire year after the new leadership took over, tells us that the former Google executive idiot accomplished nothing. He was an utter failure, and he is not being held accountable. Well, if he isn't going to be held accountable, then Tim Cook should be fired first and then that idiot.
I am blazing furious with the situation because I upgraded my iPhone in anticipation of smart Siri. I feel that I was hoodwinked by Apple and was sold a bill of goods. I could have held onto my old phone and kept using it until smart Siri comes out because all of this Apple Intelligence crap is just that - crap. There is nothing that this new phone offer me that my old phone didn't.
It’s not a small thing to get Siri to where it needs to be.
Do you know what people thought of Grok-2? People thought it was junk and behind all other AI's.
So, how long did it take X to evolve from Grok2 to Grok3, which is arguably one of the top AI's currently?
Grok-2 was released in 08/24.
Grok-3 was released in 02/25.
Are you telling me that Apple with its vast resources is going to take 1.5+ years to advance Siri? (It was announced at 2024 WWDC, and it won't be released until "some time in 2026". Now, I know that the new Siri leadership took over in 04/25, so that is still 8+ months. But, it also means that the former Google executive idiot accomplished nothing.
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