Beats is throwing a weekend party with themed drinks and prizes
To mark the release of new cables and new colors for the Beats Pill speaker, Apple is hosting a three-day event in Los Angeles with music, prize draws, and an exclusive drink.
Beats is throwing a party in LA -- foreground image credit: Beats
In the last many months, Beats has launched its Beats Powerbeats Pro 2, as well as new branded cables, and the latest in a long line of different colors for the Beats Pill speaker. Now it's holding an event to promote them all, and it's running 11:00 A.M. to 6:00 P.M. Pacific Time from Friday to Sunday, July 18 to July 20, 2026.
serving up something special with pantry at madhappy
july 18th - 20th
pantry at madhappy west hollywood
8906 melrose avenue#BeatsAtMadhappy pic.twitter.com/4XSc27s67K-- Beats by Dre (@beatsbydre)
The event called "Pantry & Beats," takes place at Pantry West Hollywood by Madhappy, 8906 Melrose Avenue. As first spotted by MacRumors, the first 50 attendees to buy a specially-themed Beats Berry Sweet Cloud Matcha, will get a free Beats cable.
Beats Berry Sweet Cloud Matcha -- image credit: MacRumors
Everyone who buys the drink will get the chance to play with an arcade-style claw machine that contains Beats products. Those include:
- Madhappy & Beats Pill speaker in blush pink or navy blue (limited to 20)
- Beats Solo 4 in slate blue or cloud pink
- Beats USB-C to USB-C cables in nitro navy
- Beats iPhone 16 MagSafe cases in sunrise pink or twilight blue
- Custom Beats sticker sheet
The party event also includes a set by DJ Lumia, which will be held only on Saturday, July 19, 2025. That will run from noon to 3:00 P.M. Pacific.
Read on AppleInsider