BMW is currently busy with it's all new 'Neue Klasse' concept, whose first models are already driving around here (I live close to their internal test track and see those things regularly driving around). This not only includes an all new outside design but also an all new (and obviously all digital) new cockpit, that's supposed to be a fundamental rethink of what they are doing (so far their newer cockpits are more an more looking like those ugly swasticar cockpits with lack of taste and buttons).
So I guess BMW doesn't really bother that much with Carplay Ultra (especially since the iPhones in Germany are a very niche product). They want to present their shiny new stuff to the world and nothing else.
I guess - at least for the next couple of years - Carplay Ultra will not be any concern to BMW (until they rolled out their 'Neue Klasse' stuff across all cars). Unless their new BMW OS turns out as absymal as what VW has done with their electrical series redesign (wich is so bad that they now dumped thier in house Cariad prgramming group and spend millions investing in Rivian in order to get some help with SW Development).
Comments
So I guess BMW doesn't really bother that much with Carplay Ultra (especially since the iPhones in Germany are a very niche product). They want to present their shiny new stuff to the world and nothing else.
I guess - at least for the next couple of years - Carplay Ultra will not be any concern to BMW (until they rolled out their 'Neue Klasse' stuff across all cars). Unless their new BMW OS turns out as absymal as what VW has done with their electrical series redesign (wich is so bad that they now dumped thier in house Cariad prgramming group and spend millions investing in Rivian in order to get some help with SW Development).
but also, BMW and Gm want to find a way to monetise services that CarPlay does for free.