Apple Silicon iMac logo on the chin was probably tested, but ultimately skipped

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A new image has surfaced, showing an iMac screen with an Apple logo on its "chin," suggesting that Apple scrapped the design at some point in the process.

Two desktop computers side by side; one displays a flavor assortment tracker and ice cream website, the other showcases vibrant, swirling abstract colors.
An Apple Silicon iMac vs an Intel-based iMac



2021 ushered in a big redesign for Apple's iMac. Powered by Apple's M1 chip, the New iMac was thinner and objectively more colorful than its Intel-based predecessor.

It also lacked something the previous iMac had -- a large Apple logo on its "chin," -- the space directly below the display. However, there's a chance that Apple may have considered incorporating that element -- at least until it didn't.

Fun fact: before the EVT Stage development of AppleSilicon iMac, they've planned to put an Apple logo under the screen. Then they removed it until today. #AppleInternal pic.twitter.com/sivIRzegNh

-- Kosutami (@Kosutami_Ito)



A leaker named Kosutami_Ito has shared an image on X, stating that the company had tested a prototype of the iMac with that logo. At some point in production, the company seemingly decided to change course.

While it's hard to tell if the image shows legitimate iMac screens or third-party replacements, the statement isn't exactly earth-shattering. It wouldn't be particularly unusual to discover that Apple had a few iterations of what it wanted the screen to look like before the design was finalized.

Kosutami_Ito often posts prototypes which appear authentic, but are hard to confirm the provenance. They also periodically try other leaks, but with a mixed track record on those.



Read on AppleInsider

Comments

  • Reply 1 of 4
    Really dumb move.  But hey, it made it easier to talk some clients into getting minis with 3rd party screens instead.
    entropys
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  • Reply 2 of 4
    entropysentropys Posts: 4,475member
    I miss the pulsing sleep light on the iMac G5, and really miss the glowing Apple logo on MacBooks.
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  • Reply 3 of 4
    jpellinojpellino Posts: 714member
    Yeah, leaving your brand off the most impressive side of the unit seemed way off beam for Cupertino, but no other device has the logo on the screen side. Emerson would have something to say about this.
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  • Reply 4 of 4
    mattinozmattinoz Posts: 2,683member
    jpellino said:
    Yeah, leaving your brand off the most impressive side of the unit seemed way off beam for Cupertino, but no other device has the logo on the screen side. Emerson would have something to say about this.
    Which is an incredibly statement of brand strength, adding a logo back now would be an admission they think the brand has lost value..

    That said. I’d love them to do not just product name but model number, configuration text in a nice neat sexy bit of screen printed text.  First time I noticed it on polestar cars  it was a revelation.  That is a company that has faith in everything they do.  But I might be biased by dealing with to many older macs over the years.
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