Roku's new Howdy streaming service offers ad-free streaming for $2.99

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As subscription prices rise, Roku introduces Howdy: a bare-bones, ad-free streaming that costs less than a cup of coffee per month.

Roku launches its new streaming service, Howdy
Roku launches its new streaming service, Howdy



Roku has introduced Howdy, a new subscription video-on-demand service available for $2.99 per month. The service launches nationwide on Tuesday, August 5.

Howdy offers ad-free streaming with unlimited access to nearly 10,000 hours of content. The catalog includes titles from Lionsgate, Warner Bros. Discovery, FilmRise, and select Roku Originals.

Subscribers can watch films like "Mad Max: Fury Road" and "The Blind Side," and series such as "Weeds" and "Kids in the Hall." The service's library spans various genres, including rom-coms, medical dramas, and '90s sitcoms.

The subscription price is not promotional and can be canceled at any time. According to Roku, there are no contracts or hidden fees associated with the service.

Roku views Howdy as complementary to higher-priced streaming options, not as a direct competitor. The platform is aimed at users looking for affordable, uninterrupted entertainment.

Currently, Howdy is exclusive to Roku devices. However, the company plans to bring the service to mobile and additional platforms in the future. An iPhone version seems inevitable, as does an Apple TV one.



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Comments

  • Reply 1 of 5
    mrshowmrshow Posts: 165member
    In a few months it will be ‘Later’. 
     0Likes 0Dislikes 0Informatives
  • Reply 2 of 5
    ciacia Posts: 284member
    Naw, in a few months it will be $9.99.
     0Likes 0Dislikes 0Informatives
  • Reply 3 of 5
    rjharlanrjharlan Posts: 10member
    Sorry but i think you’re both wrong. In a few months it’ll have two options 1. Ad driven for $2.99/ mo or $5.99/mo for the first month and $19.99 thereafter if you fail to cancel the contract by the end of the month. 
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  • Reply 4 of 5
    jem101jem101 Posts: 5member
    rjharlan said:
    Sorry but i think you’re both wrong. In a few months it’ll have two options 1. Ad driven for $2.99/ mo or $5.99/mo for the first month and $19.99 thereafter if you fail to cancel the contract by the end of the month. 
    Possibly although I suspect that in one year it’ll be dead anyway!
     0Likes 0Dislikes 0Informatives
  • Reply 5 of 5
    mpantonempantone Posts: 2,519member
    Guys, you know that Roku already has higher priced ad-free subscription plans?

    This new $2.99 plan slots somewhere in between. The free offering has very limited VOD content choices and of course has ads as well. The $2.99 monthly fee gives access to an expanded VOD library. If you don't want ads, they offer premium subs.

    It's apparent that some people here don't realize that service providers can offer multiple tiers of service. This is what Roku is doing, adding another tier.

    Airlines do this. Cellular carriers do this. Credit card companies. Cable companies. Banks. Even your (US) healthcare insurance provider does this.
    edited 2:42PM
    muthuk_vanalingam
     1Like 0Dislikes 0Informatives
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