The Newsweek version is much better than the Time ad, IMO.
Time follows the classic left/right advertising spread model of (technical) text on left, (artistic) image on right, intended to trigger a reaction from either or both sides of the brain.
Newsweek mirrors its layout perfectly with the additional messaging layer of IBM (technical guts) on the left, and Apple (artistic vision) on the right. This occurs not just with the logos and images, but contextually.
Superior visual design, copy, and continuity of message points to Newsweek version.
If we wanted to extend the audience segmentation argument based on these ads,
Looks like Newsweek readers are credited/targeted due to more "scientific susceptibility",
while the Time readers get a more general tech message and big computer picture.
it'll be interesting to see if the demographic trend continues as discussed above
The Newsweek ad gives equal billing in the layout to IBM and Apple. Interesting that they're using the cache of IBM to give "legitimacy" to possible corporate buyers. The Time ad is more consumer oriented with emphasis on the actual features and looks of the computer. I think they're just testing ad concepts... not demographics which are practically the same for both publications. We've come a long way from when Apple and IBM were bashing heads over the personal computer!
Perhaps they're hoping to bank on IBM's reputation for quality PC's to support apple's design and easy of use reputation. You do get it all in one fanariffic tower.
In time and newsweek it's good to run a copyheavy ad.
im still not getting the deal as to why apple is so obsessed w/ showing off the actual G5 wafer. as far as i remember, all cpu's are made on a very similar looking wafer.
Comments
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Originally posted by Mac Man 020581
From the first two pages of Newsweek (July 21, 2003):
Click here for larger version.
Y'all are correct.
The Newsweek version is much better than the Time ad, IMO.
Time follows the classic left/right advertising spread model of (technical) text on left, (artistic) image on right, intended to trigger a reaction from either or both sides of the brain.
Newsweek mirrors its layout perfectly with the additional messaging layer of IBM (technical guts) on the left, and Apple (artistic vision) on the right. This occurs not just with the logos and images, but contextually.
Superior visual design, copy, and continuity of message points to Newsweek version.
If we wanted to extend the audience segmentation argument based on these ads,
Looks like Newsweek readers are credited/targeted due to more "scientific susceptibility",
while the Time readers get a more general tech message and big computer picture.
it'll be interesting to see if the demographic trend continues as discussed above
In time and newsweek it's good to run a copyheavy ad.
In rolling stone on the otherhand...
"More fans than the Montreal Expos."
Originally posted by Flounder
I agree, the Time ad is superior.
apparently so did apple, in this weeks newsweek they ran the ad that was in time last week.
time had no apple ad.