Apple creates iPod Division.

in General Discussion edited January 2014
Does this belong in Digital Hub? Maybe. But does it solely fall under the realm of Digital Hub? Nope. So here it is.

Forbes is reporting that Apple has split the company into an iPod division and a Mac division.



Edit - I suppose I'll add some insight (if I have any, which I don't) I just didn't want to get beat to the punch by some sort of really fast-typing moderator.

I don't really think it was a necessary move unless the fourth generation iPod is really going to change the game (as was hinted by the front page rumors here)

Maybe it was just to stop the rumblings that Apple was focusing too much on the iPod and not their Macs. Huh. Maybe this does belong in Digital Hub. Move at Mods discretion.



  • Reply 1 of 21
    blablablabla Posts: 185member
    From the link:


    Jon Rubenstein, who has led the Cupertino, California-based company's hardware engineering efforts, will run the new division, an Apple spokesman said.

    Timothy Cook, head of Apple's worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac's hardware engineering.

    hmmm... So, isnt this Rubenstein supposed to be the hardware guru at Apple Computer? I really doubt the new division is just for the iPod.. This could signal a general push from Apple into the consumer electronics sector.
  • Reply 2 of 21
    mattjohndrowmattjohndrow Posts: 1,618member
    i think it's kinda cool, a new iPod division, they'll be able to make 'em even better than before!
  • Reply 3 of 21
    inactionmaninactionman Posts: 618member
    Never dog kinda jumped on the keyboard and somehow posted this. She has nothing relevant to add.

  • Reply 4 of 21
    buonrottobuonrotto Posts: 6,368member
    Seems like more of a General discussion thing since it's about the company structure in general. But then again, I'm not the mod here.

    Interesting choice for Rubenstein. Either they do have more up their sleeve, or else he's tired of the old computer thing, and they want to placate him, or both. Down the line, if Apple creates another very successful product line, then it might get its own division too. As long as they don't become fiefdoms, this can lead to very good things. I wonder how iTunes, the iTMS, Logic, Garage Band and so forth fall into this plan, especially the first two? In this same vein, would their Pro apps or all their non-system software also get put into an equivalent division? Enterprise? The fact that it's only the iPod (and/or directly related software) division doing this, it says a lot about where they're putting their resources considering how multifaceted they could be.
  • Reply 5 of 21
    rokrok Posts: 3,519member
    i think the ipod division may have sony worried... this has "consumer electronics division" written all over it, and to think they may have the ipod be the little hard drive at the center of the storm. and recall that the president or owner or ceo (or whatever) of sony said that the head of the playstation division and steve jobs get along together very well. wonder if apple's hiring???

    get ready kids. this is gonna get interesting.
  • Reply 6 of 21
    macmattmacmatt Posts: 91member
    Oh dear! I can see that whole Mac Vs Apple II thing all over again...

    Steve has divided the company again!

    Now, 20 years on, It's The iPod team Vs The Macintosh team.

    Who will win ?
  • Reply 7 of 21
    soulcrushersoulcrusher Posts: 587member

    Originally posted by Messiatosh

    Steve Jobs was a different manager back in the early 80's, he made a different decision about this type of thing after the Apple II and Mac team fiasco.

    Newton Inc. was a plan to spin off the Newton development into its own company, completely separate from Apple, this was a Gill Amelio idea. Following Amelio's July 9th resignation, Steve Jobs had been running the company on an informal basis, and apparently this was just one of many Amelio decisions with which he didnt agree. On September 4th, Newton Inc. executives were told by Jobs not to move into their new offices. Days later, Jobs pulled the subsidiary back and and they became the development team that was later responsible for what shipped as the iBook.

    After 11 years of the Newton project, it was cancelled. An estimated half a billion dollars on development and marketing had been spent on it, and only managed to sell about 250,000 Newton devices during 4 and a half years on the market. The profitless product became a lightening rod for criticism, pushed one engineer to suicide, and was the ultimate undoing of a high profile industry CEO.


    Point is, Jobs knows what he is doing here. He axed the Newton wisely, now he may be opening up while it is potentially the best time in history to do so. Expand the hell out of what is undoubtedly the most recognizeable Apple product at this time, give it focus, develop it at a fantastic rate, and make it even more iconic in the industry. Apple is trying to beat Sony to the punch, and any other competitor who may be trying to cash in on the revolution that Apple started.

    Unlike the Newton, and the original Mac, Apple wants to have the largest piece of the pie that it can possibly have. While Apple has repeatedly put out products that have been financial failures, they have been technical wonders-teaching everyone else a lesson in how to "do it right." Apple does not want to just be given credit for pioneering yet another market, they want to dominate one for a change. This is their chance to do it, and this is one of the steps they are taking to do so.

  • Reply 8 of 21
    rokrok Posts: 3,519member
    anyone remember when the ipod first debuted? we were all like "wow, a 5gb harddrive that plays mp3s... yawn"

    guess we were all wrong, huh? how does steve have vision that no one else has? or is it just balls?
  • Reply 9 of 21
    Soulcrusher, your post gave me the worse sense of Deja Vu. Then I realized I had just read that post two minutes before.
  • Reply 10 of 21
    amorphamorph Posts: 7,112member

    Now this is interesting.

    I suppose Apple's striking while the iron's hot, and I can't blame them, but given that the original iPod team was something like 40 people led by a freshly hired engineer, this is a fairly radical move. By putting a heavyweight VP like Rubinstein at the hardware helm, Apple is clearly determined to turn the iPod into a full-blown phenomenon.

    What I wonder is, how? iPod gives them a brand that they can use for any sort of DLD, freeing the Mac to be a Mac rather than, say, a set-top box, while freeing the DLDs from the baggage attached to the Macintosh brand. But Apple will have to tread carefully here, because they don't want to dilute the brand.

    Going the other way, Apple seems to be very carefully building the iPod up from a cool MP3 player to a platform, without losing sight of the main reason anyone buys an iPod. Newton fans may recall that the Newton was originally intended to supplant the Macintosh, to be the "next big thing." Apple might not have that in mind for iPod, but with the Mac platform being driven by demanding tasks like video editing, there's a lot of room for devices that are useful computers - and which are more useful for being limited to, and optimized for, fairly specific tasks. But if Apple is intending to nurse the iPod up to a "PDA done right" then I don't really see the point of an entire division, because it'll still only be one or two products.

    Or, Apple is considering both: Right now, the iPod is already available as "just a music player" (the mini) and as something more of an assistant (the iPod). Nothing prevents the iPod division from becoming a consumer electronics vendor while patiently evolving the iPod into an increasingly sophisticated device.

    Wow. This really has me thinking. Apple just got a lot more unpredictable.
  • Reply 11 of 21
    big macbig mac Posts: 480member
    Anyone care to elaborate on the potential ramifications for Mac hardware now that Rubenstein is no longer at the helm? Wither Macintosh?
  • Reply 12 of 21
    brendonbrendon Posts: 642member

    Originally posted by segovius

    As Big Mac implies - this might not be about the iPod so much as the Mac....

    My take was that maybe there were big plans for the Mac and then IBM had problems and it is like the Mac project is complete, the next couple of models are just waiting faster processors. The iPod however may be just the tip of a potential iceberg, much work to do there. I don't know that the Mac is being pushed back as I think that Apple has that project complete for at least a year while they wait for IBM to make it past maybe 3.5GHz. I think that the Mac ducks are in a row, at least for the next year or two, and the problems with IBM are being worked out. Not allot to do here, but with the iPod and the other potential markets it could open up there is much work to do. I guess that is how I see it.
  • Reply 13 of 21
    costiquecostique Posts: 1,084member

    Originally posted by segovius

    As Big Mac implies - this might not be about the iPod so much as the Mac....

    Well, it depends on what future products Apple is working on. If the next big thing (err, a next small device) is being considered, Apple may thus focus on it by dedicating the whole division to it. Timothy Cook, on the other hand, may be supposed to further concentrate on international sales, which is (i.e. would be) good. Who knows? One thing is sure: they won't terminate the Macintosh division any time soon.
  • Reply 14 of 21
    jimdreamworxjimdreamworx Posts: 1,095member
    Smaller companies have created divisions for products with less differentiation that Apple has with their Mac and iPod divisions. Just seems like a standard business practice to maximize product potentials and profits.
  • Reply 15 of 21
    rokrok Posts: 3,519member

    Originally posted by segovius

    As Big Mac implies - this might not be about the iPod so much as the Mac....

    also, they may intentionally be trying to create a PR line-in-the-sand, whereby issues with the Mac division do not necessarily reflect on the iPod (i.e. "...well, analysts noted that Mac sales slipped again, which doesn't bode well for the maker of the popular iPod...")
  • Reply 16 of 21
    jaredjared Posts: 639member
    As I understand this will still be branded as an Apple product right? Just a separate division in the company...

    Or, is it entirely iPod Inc.?
  • Reply 17 of 21
    buonrottobuonrotto Posts: 6,368member

    Originally posted by Jared

    As I understand this will still be branded as an Apple product right? Just a separate division in the company...

    Or, is it entirely iPod Inc.?

    It's not being spun off as its own company, it's just a division inside Apple. So it's not another Filemaker.
  • Reply 18 of 21
    jaredjared Posts: 639member

    Originally posted by BuonRotto

    It's not being spun off as its own company, it's just a division inside Apple. So it's not another Filemaker.

    Okay, that's what I thought. The media mixed with Mac zealots the truth gets rather cloudy sometimes
  • Reply 19 of 21
    marcukmarcuk Posts: 4,442member
    I think this is to do with nullifying the Apple Corp(Beatles) case against Apple Comp as a music distributor. Seems like the Beatles no longer have a case.
  • Reply 20 of 21
    hmurchisonhmurchison Posts: 12,430member

    Originally posted by MarcUK

    I think this is to do with nullifying the Apple Corp(Beatles) case against Apple Comp as a music distributor. Seems like the Beatles no longer have a case.

    The iPod being handled by a dedicated division in no way absolves Apple Computer from the lawsuit from Apple records.
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