Apple to open retail stores in Taiwan
Apple Computer has announced a new sales strategy to further develop its businesses in Taiwan, according to Taiwan Daily News.
The Cupertino, Calif-based Apple will reportedly set up a flagship store in downtown Taipei to help boost sales of its new consumer electronic product-line, including the iPod digital music player.
The flagship location will also be complimented by two similar, but smaller franchised shops in downtown area, the Taiwanese publication says. Unfortunately, no specific dates or timeframes for the store openings were made available.
In addition to the three planned retail locations, Apple Taiwan will also hook-up with local 7-11 convenience chain stores to sell the silver-color iPod mini models around the island.
The computer company currently outsources a large percentage of its notebook and desktop manufacturing in Taiwan through locally operating companies such as Quanta, Compal and Hon Hai (Foxconn).
The Cupertino, Calif-based Apple will reportedly set up a flagship store in downtown Taipei to help boost sales of its new consumer electronic product-line, including the iPod digital music player.
The flagship location will also be complimented by two similar, but smaller franchised shops in downtown area, the Taiwanese publication says. Unfortunately, no specific dates or timeframes for the store openings were made available.
In addition to the three planned retail locations, Apple Taiwan will also hook-up with local 7-11 convenience chain stores to sell the silver-color iPod mini models around the island.
The computer company currently outsources a large percentage of its notebook and desktop manufacturing in Taiwan through locally operating companies such as Quanta, Compal and Hon Hai (Foxconn).
Comments
Originally posted by AppleInsider
In addition to the three planned retail locations, Apple Taiwan will also hook-up with local 7-11 convenience chain stores to sell the silver-color iPod mini models around the island.
Hold on. 7-11's? Quite odd. I would have thought McD's and you would get an iPod with every Happy Meal purchase - super-sized ofcourse.
Using 7-11 is a very good strategy, circle K and 7-11 are slightly different in taiwan, there is one positioned every quarter mile down the street (you can literally stand outside one 7-11 look down the street and see the next one), so the availability is huge if you sell ipods in each one.
I guess there's room for the mini somewhere in there.
Originally posted by tonton
Nope. Not here. There's no way you have photocopying or shoe repair services at any 7-11 here. They're usually the size of a closet.
In Japan they don't offer shoe repair services either, but you can buy yourself something for a broken heel. What are those? I can't remember, as I've never had a heel to break before.
2. Apple need some kind of flagship store in Taiwan. iPods are reasonably priced here, but for everything else I rather pay the US$180+ to fly to Hong Kong and shop. I'm undecided now between a top-of-the-range MacBook or 17" MacBook Pro; the former is US$120 more expensive in Taiwan, the latter is US$300 more expensive in Taiwan. In Hong Kong, one can often get free memory upgrades or AppleCare thrown in. I also wait for trips to Hong Kong to buy basics like external hard drives, scanners, printers, etc, because the models available in Taiwan are a year or two out of date. Taiwan company BenQ make outstanding large monitors, but they're not on sale to the locals. Apple monitors are charged 20% above Hong Kong prices here, althouth tax rate is just 5%: that's US$400 extra for the 30". Dell do have an online store which I guess is where I'll shop for a 24"+ monitor.