New Apple hire foreshadows possible iTunes subscription service

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Comments

  • Reply 21 of 56
    arnelarnel Posts: 103member
    I don't see the appeal in it either, really. But then I tend to listen to a fairly small (compare to some people) collection of music, but I listen to it a lot. I can see it appealing to those that just want to be listening to the latest stuff and that's about it. But you have radio for that.



    The other reason it doesn't appeal to me is that I don't want *another* monthly bill. If you start to add up all your regular payments you make to different companies every month, it will shock you. I really don't want to add more onto that.



    Neil.

    a.k.a. Arnel
  • Reply 22 of 56
    I think I saw a glimpse of the future when I went to Apple's Quicktime What's On (News and Entertainment) page and viewed the Maverick surfing video. That was fun!
  • Reply 23 of 56
    theflythefly Posts: 72member
    Well. 5 cents a song downloaded to the device. Let's assume the average iPod will hold 10,000 songs (as Napster says). If I filled up my iPod with music, Apple would owe the music companies $500 (10,000 * .05). At $15 per month subscription rate, I would need to be a paying customer for 2.7 years for Apple to see a profit on that.



    Somehow, no matter how much we wish Apple would do it, I don't see Apple doing anything for a straight loss.



    Now movies on the other hand...I'd tend to agree with other posters on that.



    [Edit]

    Whoops, missed that it was actually 5 cents per song d/l and transfered to a musical device PER MONTH. At $15 per month (assuming that's what it'll be), Apple would be losing money if I download 300+ songs. Even more unrealistic.
  • Reply 24 of 56
    relicrelic Posts: 4,735member
    Way to go Apple, squish that competition, don?t take any guff from the likes of Napster. Destroy, takeover, overcome, humiliate, be the Monopoly that should have been yours in the 80?s.
  • Reply 25 of 56
    a_greera_greer Posts: 4,594member
    Quote:

    Originally posted by geekdreams

    For some reason it sounds more appealing when it comes from Apple, doesn't it?



    no, I have said all along that subscribtion is the way to go because the encodeing quality is so poor, ITMS is good for feeding ipods so long as they are only used with lower end headphones.



    128-bit? for a real music collection? give me a break, FM in my area has more richness than ITMS.
  • Reply 26 of 56
    i dont think they could put 100% of their catalog online, specifically their audio book section. this would put audible.com out of business.



    people buy music to listen to it over and over, however with books, people rarely listen to them again and again. does napster do audio books in their subscription service?
  • Reply 27 of 56
    zenatekzenatek Posts: 203member
    I think this would be great for apple. You all have to remember itunes really does not exist to make a profit. It is a method of selling iPods.



    Think about a subscription service that worked with an iPod. That would be fantasic. People would finally be able to walk around with 10,000 songs in there pocket without spending 10,000 dollars.



    I believe it would sell a lot of the iPods and that is why Apple will do it.



    I did think about what TheFly said. I don't know how it would work like what that article says. That can't be how Napster does it either. There has to be another way they are compensating the labels. With Napster you can put the music on a portable player. Maybe they are banking that most of the people won't with napster and it balances out for them. With Apple that is not really an option since everyone that uses itunes has an iPod and iPods hold a lot more then any of the players that Napster uses.



    Maybe there will be a limit to how many songs you can actually put on a player at one time. I know it seems counterproductive to the iPod but I really don't seem them allowing you to get 10,000 songs a month jammed onto an iPod. Even if they paid 1 cent a song it would be to much.
  • Reply 28 of 56
    hmurchisonhmurchison Posts: 12,440member
    Quote:

    I think this would be great for apple. You all have to remember itunes really does not exist to make a profit. It is a method of selling iPods.



    This is not true. Apple never stated that anything concerneing the lack of profitability of iTunes. Yes they admitted in the beginnning that it wasn't going to make money but iTMS makes a small profit now and Apple certainly wants to improve that.



    I'm a little suprised that Napster hasn't been all that forthcoming about what songs are not available through subsription. I heard they are missing 1/3 of their catalog. That's significant if you like many of the groups that have disallowed subscription renting of their music.
  • Reply 29 of 56
    I'm going to throw another rumor option into this mix.



    Where is this hire's expertise? It's marketing subscription-based, online communities... for the living room. iTunes subscription is certainly not the only thing that this person can market; she can market that idea existing while plugged into your television.



    The question becomes -- what will Apple want you to plug into your TV?



    So could this lend credence to an iVideo service? Doubt it. But my crazy, way-out-there theory is an AirTunes device with a hard drive that plugs into your TV and has an on-screen iPod-like interface. Maybe it even has an iPod dock in the top of it, like the Mac mini perhaps almost did?



    Just some food for thought.
  • Reply 30 of 56
    wnursewnurse Posts: 427member
    Quote:

    Originally posted by ibook911

    I hate to admit it, but I would probably subscribe to such a service, at least for a while.



    Fascinating.. it seemed like yesterday everyone was blasting napster for offering subscriptions and asking us to do the math. Now that apple is apparently ready to do the math, we are all happy about that?. Apple fans are a fascinating bunch. Totally irrational, they defy any mathematical model to explain their behavior and beliefs.
  • Reply 31 of 56
    wnursewnurse Posts: 427member
    Quote:

    Originally posted by TheFly

    Well. 5 cents a song downloaded to the device. Let's assume the average iPod will hold 10,000 songs (as Napster says). If I filled up my iPod with music, Apple would owe the music companies $500 (10,000 * .05). At $15 per month subscription rate, I would need to be a paying customer for 2.7 years for Apple to see a profit on that.



    Somehow, no matter how much we wish Apple would do it, I don't see Apple doing anything for a straight loss.



    Now movies on the other hand...I'd tend to agree with other posters on that.



    [Edit]

    Whoops, missed that it was actually 5 cents per song d/l and transfered to a musical device PER MONTH. At $15 per month (assuming that's what it'll be), Apple would be losing money if I download 300+ songs. Even more unrealistic.




    Yes unrealistic if everyone would fill up their ipods with different music every month. Think all you can eat restaurant. If everyone ate like my little brother, any restaurant that offered all you can eat would go out of business. Apple would most likely be banking (and napster and all the other subscription services) on the fact that you will not fill up your entire ipod and even if you do, you own an ipod mini or shuffle, not the version that holds 10,000 songs. I'm sure the figure is based on an average.

    Take all the ipods and divide their total capacity by total ipods. I'm sure it's less than 10,000. Secondly, there is sufficient stats available to determine average number of songs subscribed to per month. Sorry to pop your bubble but this makes sense for apple.
  • Reply 32 of 56
    tuttletuttle Posts: 301member
    Quote:

    Originally posted by wnurse

    Fascinating.. it seemed like yesterday everyone was blasting napster for offering subscriptions and asking us to do the math. Now that apple is apparently ready to do the math, we are all happy about that?. Apple fans are a fascinating bunch. Totally irrational, they defy any mathematical model to explain their behavior and beliefs.



    You get a D-.



    Troll again.
  • Reply 33 of 56
    ipodandimacipodandimac Posts: 3,273member
    Quote:

    Originally posted by inslider

    Why else should Steve proclaim 2005 as the year of HD?



    because HD is finally becoming mainstream (and by that i mean the Wal-mart folks of the midwest are finally getting HD).
  • Reply 34 of 56
    slugheadslughead Posts: 1,169member
    Quote:

    Originally posted by Louzer

    So? The plusses of subscription services are way too great to ignore.



    Thou shalt not do things on my computer that I do not want done. This is why I own a mac.



    I'd use the subscription service, but only if playfair worked on it



    I don't trust Apple, and I will immediately delete iTunes should it integrate a system for deleting my music, even if they tell me it wont.



    What if it goes haywire and starts deleting things or malfunctioning like when Apple responded to playfair? What if they up the subscription fee to $500 after I've had it for a year and my hard drives are full of music?



    What's stopping them? the fact that they're the all-knowing all-good Apple? That may be good enough for you, but not for me.



    Maybe you can treat it like internet radio, but I bought a mac to avoid this kind of thing.



    I'm not saying some people wont mind it, I'm not saying it's not a good idea for making money. All I'm saying is I have extreme paranoia when people put "delete" and "without your permission" in the same sentense.
  • Reply 35 of 56
    I'm not sure I'd like to rent music. I want to keep it forever without having to pay again and again for it.



    Movies and TV shows... that's a very different thing! Let me have the entire season of The Simpsons and Nip/Tuck, The Incredibles movie, last season's SuperBowl, last night's Discovery Channel special ON DEMAND on my laptop or iPod video and I will gladly pay for the subscription service.



    That's the next big thing. Who needs dvds, cable and satellite TV and tivo anymore. Let me just find the show I want to see from an online library and that's it.
  • Reply 36 of 56
    jegrantjegrant Posts: 45member
    If Apple does offer a music subscription service, I wonder if they would wait until the advent of aacPlus/HE-AAC/whatever they're calling it this week being integrated into QuickTime/iTunes first. Then all those subscription downloads could be provided at a much lower bitrate and still have great sound quality. If they were able to limit subscription downloads to, say, 32 to 64k aacPlus, they could still have CD or near CD quality but save on bandwidth and be able to pack more songs into iPod shuffle. That would also give customers a reason to still buy the song if they wanted the absolute perfect copy (which i think aacPlus at 128k would be).



    Ideally, the music subscriptions would be no more than $10 a month, and half off that price (or included free) for .Mac users.



    Plus, I think that a subscription service would help Apple sell to the higher education market. Apple might be one online music company with enough market power to negotiate a really good deal with the record labels for a student discount. And Apple's new service would have the #1 feature - compatible with all iPods.
  • Reply 37 of 56
    wnursewnurse Posts: 427member
    Quote:

    Originally posted by Tuttle

    You get a D-.



    Troll again.




    Troll? I've probably been a mac user longer than you. I'm too old to troll (that is a game for college kids). I was merely remarking that as a group, we are irrational sometimes. Now all of a sudden, lots of people think subscription is a good idea, power to apple, kick napster butt?. We wonder why the windows crowd laugh at us and this is why. I remember remarking in some thread that subscription makes sense for some people, abeit a niche group and almost getting my head chewed off. You would have thought I had blasphemed against god or something. Regardless, it's always fun and amusing to read the mac forums. I'm glad apple has it's fanatics. Without the fanatics, the company probably would have folded a while ago, now it is strong and growing.



    As to my grade, i get an F. I still can't deduce a mathematical equation to explain our group think mentality (you know, whatever steve says today is gospel, whatever he says tomorrow, is gospel too).
  • Reply 38 of 56
    ishawnishawn Posts: 364member
    Quote:

    Originally posted by ipodandimac

    ...and by that i mean the Wal-mart folks of the midwest are finally getting HD).



    Hey!!! We get so much shit though. Missouri isn't too bad... Kansas and Minnesota seem to be a few months behind... lol
  • Reply 39 of 56
    There are so many things that this hiring could suggest and all the while it could suggest nothing at all.. but take a minute to speculate beyond just Apple making a carbon copy of Napster's subscription model for a second..



    The subscription model as an added choice to iTunes users would definetely kill most of the competition and probably give Apple at least and 85%-90% market share as far as online music stores go. This in turn would obviously sell more iPods for what the true purpose and overall goal is of iTunes.. But it will be more costly in the short term to Apple depending on the price they pay to the record companies..



    However, with the current market share Apple already has with the iPod's, they hold a lot more negotiating power at the record labels then say, Napster, who has no player per say of its own creation. You also have the potential with new people drawn in by the subscription service of people paying a fee per month (Of which if Apple does do this I expect will be lower than Napster's $15) to find songs they really like and pay 99 cents to keep them forever.



    You also have an expanded subscription service you could offer to corporations or tv stations or schools of a higher per month price but businesses who would pay this in order to license the music and use it commercially.. Apple also has much greater ability than any other online music store to negotiate this with record labels and also take their product directly to the business and education market a lot easier than say, Napster, would.



    Also think about this person from a "living room" standpoint. We know Apple wants to get into your living room, (Thus the rumours of a TiVo takeover and such) but think about iTunes-on-demand.. a settop box that could be purchased for a modest fee at any electronics store.. or be made available through cable and satellite companies as a component of their DVR service.. a firewire port or a USB port on the back of these boxes and a iTunes download service directly through your TV.. a service thats charged to your cable bill or internet bill or direct to a preset credit card.. think of being able to take your iPod anywhere and lacking a computer be able to plug it directly into any TV and find a cool song you just heard.. think of Hotel chains making these boxes available in their rooms if your on a trip and your laptop dies or you simply don't have one.



    The possibilities are endless and we can speculate all day.. but there is alot more coming to your iPod and iTunes in the future than just a carbon copy of Napster
  • Reply 40 of 56
    ipodandimacipodandimac Posts: 3,273member
    Quote:

    Originally posted by iShawn

    Hey!!! We get so much shit though. Missouri isn't too bad... Kansas and Minnesota seem to be a few months behind... lol



    i live in indiana my family sends me ipod articles from our local paper that are at least 3 weeks old. that is, the paper reports on ipod things 3 weeks late.
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